Will a press release get me coverage in The Times, FT or Guardian?

Rarely on its own. National newspaper news desks receive hundreds of releases per day and cover a tiny fraction. Coverage at that level comes from direct relationships with named journalists, a genuinely newsworthy story (real numbers, exclusive data, significant people), and sometimes a pre-briefing under embargo. The wire is a support tool for that, not the primary mechanism.

How long after distribution will coverage appear?

Automated syndication to partner sites happens within hours. Real editorial pickup (a journalist reading the release and writing a piece) happens over 1 to 7 days, peaking in the first 48 hours. If no pickup after a week, move on — a stale release does not revive.

Does press release distribution help SEO?

Marginally, and less than agencies claim. Google explicitly devalues press-release-style links in most cases. Wires that automatically nofollow their links (most major ones now do) pass minimal SEO value. The SEO benefit is mainly indirect: if editorial coverage picks up the story, those links do pass authority.

Do I need to be in the UK to use a UK press release service?

No. We distribute UK-targeted releases for international clients wanting UK media reach. What matters is that the release is relevant to UK readers, uses UK spelling and references, and includes a UK spokesperson or angle where possible.

What industries do you cover for UK press release distribution?

We distribute releases across all sectors — from fintech and financial services to luxury fashion, consumer tech, healthcare, and startups. Sector knowledge matters: we know which desks at which publications cover your industry and how to angle the release for them.

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The Process

How Getting Featured in The Verge Works

A clear, guided path from first call to live link.

Consultation

We discuss your business and objectives to craft a tailored strategy aligned with your goals.

Article Creation

Our writers follow The Verge’s submission guidelines to draft an article tailored to your brand.

Publication

We pitch and place your story in The Verge and other top-tier outlets.

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If we don’t deliver your agreed placement, you get your money back.

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What Success Looks Like

“United Press built our business from launch to $30m in revenue in 2 years. Being featured in The Verge, Forbes, Entrepreneur and Bloomberg gave new customers the trust they needed. Our ROI has been over 100:1 — that blows my mind.”

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About The Verge

About The Verge & Why a DA 92 Feature Matters

The Verge is one of the most popular consumer-technology publications, covering gadgets, science, transportation, entertainment and the way technology shapes everyday life. Its large, engaged readership and polished storytelling make it a prime destination for tech and product visibility.

At Domain Authority 92, The Verge pairs a broad tech audience with one of the strongest domains in the field. Its editors want fresh, genuinely interesting stories — not press-release fluff. United Press develops the angle, writes the feature and pitches the right editors, securing real editorial coverage and an authoritative backlink, with payment due only on publication.

FAQ

Get Featured in The Verge — FAQ

How can I improve my startup’s chances of getting in The Verge?

Lead with a genuinely innovative, newsworthy story and pitch the right editors — or partner with United Press, who handle the angle, pitch and outreach for you.

What does The Verge look for, and how should I tailor my pitch?

Innovation, impact, bold ideas and design-forward stories. We tailor each pitch to The Verge’s themes and audience.

What are the steps to get in The Verge as a featured entrepreneur?

Consultation, story development, a tailored pitch, and editor outreach — all managed end to end by our team.

Are there specific requirements or criteria?

Newsworthiness, originality and editorial fit matter most. We make sure your story meets The Verge’s standards.

Can hiring a PR firm help me get in The Verge?

Yes — it dramatically improves your odds and saves time, and United Press backs placements with a money-back guarantee.

How long does it take after submitting a pitch?

Timelines vary, but our placements are typically delivered within a few weeks, with live URLs reported as they publish.

What is The Verge’s Domain Authority (DA)?

The Verge has a Domain Authority of around 92 out of 100, ranking it among the most authoritative technology domains online. A backlink from The Verge carries strong SEO weight.

How do I get featured on The Verge?

The Verge favours fresh, genuinely newsworthy tech and product stories with a clear hook. United Press shapes the angle, writes the piece and pitches the right editors for you.

What topics does The Verge cover?

The Verge covers consumer tech and gadgets, science, AI, transportation, entertainment and tech culture. We match your story to the right beat and editor.

Is a Verge backlink dofollow and permanent?

Where editorial policy allows, your feature carries a contextual link within a permanently published article, so the backlink keeps building your authority.

The Verge Features, United Press Delivers

We turn your story into The Verge-worthy headlines — amplifying your reach, authority and impact.

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