Best Way to Get Featured in Highsnobiety (2026): Editorial Routes for Fashion Brands
Highsnobiety started as a Berlin streetwear blog in 2005 and is now a media brand, shop and creative agency. Its editorial is not for sale through our network. Here is how brands earn coverage, and what you can book instead.
Can you book a feature in Highsnobiety?
Not through us. Highsnobiety is not in our publication network, so we cannot guarantee coverage. Its editors pick the brands, drops and people they cover.
Source: Zalando announcement, June 2022.
Three sides of Highsnobiety
Knowing which side you are talking to saves time.
Publishing
News, features and interviews on fashion, sneakers, art and culture.
Pitch the editors with real news.Creative consultancy
Campaigns and content made for brands, as paid work.
Contact them directly about brand work.Shop
A curated store and collaborations with selected brands.
Usually by invitation or partnership.A simple drop plan
Fashion editors work fast around releases. Plan the story before the product lands.
What gets attention. Unexpected collaborations, limited runs with a clear idea, new materials, and founders with a real point of view. Generic launches rarely cut through.
Fashion and culture titles you can book
In our network. Agreed in writing, approved by you, and live by the date agreed in writing or a 100% refund.
Titles available through our network, not a list of past clients. Terms confirmed in writing before you book.
Three example streetwear campaigns
A UK streetwear label and a London artist
“The London artist turning workwear into wearable art”
- Route: Complex feature, with an exclusive look offered to Highsnobiety.
- Angle: the collaboration.
- Outcome sought: sell-out drop.
A UK trainer brand using new materials
“The trainer made from recycled fishing nets”
- Route: Complex and Nylon.
- Angle: materials.
- Outcome sought: pre-orders.
A young UK designer
“From a bedroom studio to Paris showrooms”
- Route: earned pitching with interview access.
- Angle: the designer’s journey.
- Outcome sought: stockists.
Illustrative plans with example headlines. They are not client results.
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Highsnobiety questions
How do I get featured in Highsnobiety?
Plan your story ahead of a release, prepare strong images and offer an exclusive first look to the right editor. Highsnobiety is not in our network, so we cannot guarantee coverage there.
Who owns Highsnobiety?
Zalando bought a majority stake in June 2022. Founder David Fischer kept a minority stake.
Does Highsnobiety do paid brand work?
Yes, through its creative consultancy. That is separate from its editorial and is arranged directly with them.
When should I pitch a product drop?
About six weeks before release, with images, samples and an embargoed first look ready.
What can I book instead?
Complex, Nylon and Dazed MENA are in our network and can be guaranteed by the date agreed in writing.
How much does it cost?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Want coverage in fashion media?
Tell us about your brand and your next drop. We will send a free plan with honest advice on Highsnobiety and the titles we can guarantee.