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Best PR Agency UK

Best PR Agency UK 2026

Culture magazines representing coverage in Dazed

Best Way to Get Featured in Dazed (2026): London Editorial and Dazed MENA

Dazed has shaped youth culture, fashion and music since 1991. Coverage in the London title is earned. Dazed MENA, its Middle East edition, can be booked as a guaranteed feature.

Straight answer

How do you get featured in Dazed?

It depends on which Dazed you mean.

Earned

Dazed (London, dazeddigital.com)

The main title is independent and editor-led. Coverage comes from strong creative work, new talent and stories with a point of view.

  • Not in our network.
  • We can pitch it, but not guarantee it.
Guaranteed

Dazed MENA (dazed.me)

The Middle East and North Africa edition. We agree the feature in writing, you approve it, and it goes live by the date agreed in writing or you get a 100% refund.

  • Listed DR 52, no sponsored label listed.
  • No-follow link, 2–3 weeks.

Terms as listed in our publication network, October 2026, and confirmed in writing before you book.

From student project to culture brand

The Dazed story

1991Founded in London by Jefferson Hack, Rankin and Ian C Taylor as Dazed & Confused.
2006Dazed Digital launches online.
2014The magazine is renamed Dazed.
2018Dazed Beauty launches.
2024Dazed MENA launches for the Middle East and North Africa.

Source: Dazed history.

Earning coverage

What Dazed editors look for

New talentDesigners, artists and musicians before they are famous.
A clear point of viewWork that says something about culture, identity or society.
Strong visualsImages and video that look like nothing else.
CommunityScenes, collectives and the people behind them.
Real accessInterviews, studio visits and first looks.
No hard sellBrand messages rarely work. Stories do.
Dazed MENA

Stories that suit Dazed MENA

Dazed MENA covers fashion, music, art and youth culture across the Gulf, the Levant and North Africa. A feature works best when your brand has a real link to the region, such as a store, a collaboration, an event or a creative community there.

Good fits include fashion and beauty brands launching in Dubai or Riyadh, music and festival projects, art exhibitions and creative tech. For UK brands with no regional link, London-based culture titles are usually a better fit.

About the link. Our network lists Dazed MENA with a no-follow link. The value is reach and credibility with a young, style-led audience, not SEO link equity.

Go wider

Titles to pair with Dazed

Titles available through our network, not a list of past clients. For music campaigns, see music PR.

Example campaign plans

Three example culture campaigns

Example plan · Fashion

A London streetwear label opening in Dubai

“London streetwear label brings its first store to Dubai”

  • Placement: Dazed MENA and Esquire Middle East.
  • Angle: the store and local collaborators.
  • Outcome sought: footfall.
Example plan · Music

A UK electronic artist touring the Gulf

“The UK producer playing Riyadh and Dubai this winter”

  • Placement: Dazed MENA and Rolling Stone MENA.
  • Angle: the tour and new release.
  • Outcome sought: ticket sales.
Example plan · Earned

An emerging London designer

“The graduate collection everyone is talking about”

  • Route: earned pitching to Dazed in London.
  • Angle: the designer’s story.
  • Outcome sought: editor attention.

Illustrative plans with example headlines. They are not client results.

United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.

FAQ

Dazed questions

How do I get featured in Dazed?

Coverage in the London title is earned through strong creative work and a clear story. A guaranteed feature is available on Dazed MENA (dazed.me) through United Press, live by the date agreed in writing or a full refund.

Can you guarantee coverage on dazeddigital.com?

No. The London title is not in our network. We can pitch it, but editors decide.

What is Dazed MENA?

The Middle East and North Africa edition of Dazed, launched in 2024.

Who founded Dazed?

Jefferson Hack, Rankin and Ian C Taylor, in London in 1991. It was called Dazed & Confused until 2014.

Is the Dazed MENA link do-follow?

No. Our network lists it as no-follow, with no sponsored label.

How much does it cost?

There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.

Free plan

Want your brand in culture media?

Tell us about your brand, your work and your markets. We will send a free plan with the titles that fit.