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The best way to get featured in Burlington Free Press from the UK in 2026 is a named, editorial feature. United Press helps your business get featured in Burlington Free Press — building your brand’s visibility, credibility and authority through real editorial coverage.
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“As Featured in Burlington Free Press” is a powerful endorsement that signals your brand is noteworthy and credible.
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An Burlington Free Press placement showcases your expertise and positions you as a thought leader.
When prospects see your brand recognised by Burlington Free Press, they instantly associate you with authority, reliability and professionalism.
From strategy to writing to placement, our team and editorial network do the heavy lifting so your story lands in Burlington Free Press
A clear, guided path from first call to live link.
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Our writers follow Burlington Free Press’s submission guidelines to draft an article tailored to your brand.
We pitch and place your story in Burlington Free Press and other top-tier outlets.
You receive a list of live URLs showcasing your published article.
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The Burlington Free Press, founded in 1827 and owned by Gannett, is Vermont’s largest newspaper and the daily for Burlington, Chittenden County and the Lake Champlain region. It covers state government in Montpelier, business (the University of Vermont and its medical centre, GlobalFoundries, Ben and Jerry’s and the food and craft-beer economy, outdoor recreation and ski tourism, and the state’s small-business culture), the environment, and community life across the state. burlingtonfreepress.com has a Moz Domain Authority of 75.
Through our publishing partners we place a full sponsored feature on burlingtonfreepress.com. We write it in the newspaper’s register, you approve the copy, the publisher’s team applies house style, and it is published labelled as sponsored or partner content in line with Gannett’s rules, with a do-follow link. The publisher’s production time is one to two weeks; we quote an outside date of three to four weeks from copy approval.
It suits Vermont and northern New England businesses, food, drink and outdoor brands, sustainability and cleantech companies, and hospitality in the ski and lake regions. Editorial coverage is separate, earned through the business or community desk with local numbers and a named spokesperson, and never guaranteed.
Related New England and Northeast placements: The Providence Journal (DA 78, three to four weeks) and the Buffalo News (DA 76, about three weeks). Sustainability brands should see PR for sustainability brands.
The Burlington Free Press was founded on 15 June 1827 by two lawyers, Seneca Austin and Luman Foote, initially as a weekly backing John Quincy Adams. It became a daily in 1848 and added a Sunday edition in 1975, making it the first seven-day newspaper in Vermont. Gannett has owned it since 1971 and it now sits inside the USA TODAY Network. Its focus is Burlington and Chittenden County, taking in Essex, South Burlington, Williston, Colchester, Winooski and Shelburne. It was a Pulitzer finalist for editorial writing in 2012. Circulation is small even by regional standards, and the newsroom is correspondingly tiny, which changes what a British approach can reasonably expect.
Vermont has fewer people than Sheffield and Burlington itself is a city of well under fifty thousand. A hiring announcement of forty jobs is a significant state story here, where in a large metro it would be ignored. Calibrate accordingly. Something you consider too small to mention may be the most interesting thing this newsroom hears that week.
The chip fabrication plant at Essex Junction, formerly an IBM site and now run by GlobalFoundries, is the state’s largest private employer. Beta Technologies builds electric aircraft at Burlington airport. Between them they anchor a genuine advanced manufacturing story in a state most people associate with cheese. A British firm in semiconductors, aviation or precision engineering fits into that narrative naturally.
This state legislates ahead of most of the country on chemicals, packaging, energy and land use, and its Act 250 development review is a serious hurdle that shapes any physical project. If you are a consumer brand, your ingredients, packaging and disposal claims will be examined against Vermont rules. Arrive knowing them rather than discovering them in a reporter’s question.
Vermont has an unusually high density of certified B Corporations and a strong buy-local culture, and readers here take sustainability claims seriously enough to check them. A British brand with genuine certification, audited supply chain data or verified emissions reporting can use it. A brand with marketing language about being eco-friendly will be asked what that means, specifically.
Vermont runs on a hard seasonal calendar: ski season, mud season in early spring, summer tourism, and the autumn foliage weeks when the state fills with visitors. Coverage bandwidth and public attention move with it. Vermont keeps Eastern time, five hours behind Britain, so an early afternoon send from London reaches a Burlington morning.
There is a Burlington in Massachusetts, another in North Carolina and one in Ontario. Say Burlington, Vermont, every time. Locals use the word flatlander for people who move in from elsewhere, and using it about yourself as a joke is not advisable. American spelling, dollars, Fahrenheit, and inches of snow, which is a genuinely used unit of measurement here.
With a handful of journalists covering a whole county and often the state, the range is narrower than a large metro but the reach into that community is much deeper. These are the areas where a British business could appear.
The mistakes here are almost always mistakes of proportion. A pitch written for a major American city arrives in a newsroom of a few people covering a county, and the mismatch is obvious in the first line.
Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.
The Burlington Free Press is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in Vermont, and founders who want a recognisable news title on their “as seen in” list. With a Domain Authority of 75, it also carries real weight for search engines and AI answers.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
It is, if you have something happening in Vermont. Small markets have less competition for space, so a modest but genuine local story has a much better chance of running in full than it would in a large metro. The trade-off is absolute honesty about scale. Overclaiming in a place where everyone can check is far more damaging than being small.
Semiconductor and precision manufacturing suppliers connected to the chip plant at Essex Junction. Aviation and electric propulsion firms drawn by the aircraft manufacturer at the airport. Speciality food, drink and outdoor equipment brands that fit the state’s consumer culture. Occasionally software companies attracted by the university and by living costs below Boston or New York.
It means the Free Press sits inside the USA TODAY Network, shares some national and state content with sister titles, and operates with the staffing levels that come with a small subscriber base. Strong local reporting still travels upward through the network, so a Vermont story that resonates can reach a wider audience than the local circulation figures suggest.
More than in most states. Vermont has legislated ahead of the national picture on packaging, chemicals of concern, energy standards and land use for decades. If you sell a physical product, check how your formulation, labelling and packaging sit against Vermont rules before you approach anyone. A reporter here may well know the requirements better than your US distributor does.
Anything verifiable and modest in tone. Companies House records for corporate facts, B Lab certification if you hold it, Office for National Statistics data for context and a named British trade body for industry figures. Explain each briefly. More useful than any of them is a Vermont employee, supplier or customer prepared to be interviewed by name.
We turn your story into Burlington Free Press-worthy headlines — amplifying your reach, authority and impact.
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