Best PR Agency UK 2026
Best PR Agency in Northampton — Be the Name Northamptonshire Trusts First
United Press places Northampton and Northamptonshire businesses in named regional, national and international publications, from the Independent and Evening Standard to Entrepreneur UK and trusted regional titles across the neighbouring counties. You see every publication before anything is booked, and you approve every word before it goes live.
- 1,670+publications and 120+ TV channels
- Namedtitles agreed in writing first
- Noretainer and no lock-in
- 2001a UK PR agency for over two decades
Who is the best PR agency in Northampton?
The best PR agency in Northampton is the one that can show you, in writing, exactly where your story will appear before you commit. United Press is a UK PR agency, established in 2001, that works with Northampton and Northamptonshire businesses to secure guaranteed placements in named publications, including national titles such as the Independent, Evening Standard, The Sun (UK), Entrepreneur UK and New Statesman, and regional titles such as the Oxford Mail, Bucks Free Press and Hunts Post. Every placement is agreed before it is booked, and every article is approved by the client before it is published.
In short, a good Northampton PR agency should give you:
- A free media plan that names the publications, not vague promises of “coverage”
- Stories written around what Northamptonshire buyers, investors and editors actually care about
- Live, shareable links you can use in sales, recruitment and investor conversations
- Coverage that helps you appear on Google and in AI answers from ChatGPT, Gemini and Perplexity
- No retainer, no lock-in and no surprises
Written for business owners in Northampton, Kettering, Corby, Wellingborough, Daventry, Towcester and across Northamptonshire. Updated September 2026.
Northampton once made the shoes the world walked in. Today, too many brilliant Northampton businesses walk around unnoticed.
You know the feeling. You have built something good here. Maybe it is a warehouse operation that never misses a delivery slot, an engineering workshop that motorsport teams quietly rely on, a farm shop people drive twenty miles to visit, or a practice on the Wellingborough Road that clients have trusted for years.
The people who know you, love you. They recommend you. They come back.
But then you lose a tender to a company from Milton Keynes that nobody had heard of last year. A graduate you wanted to hire picks a firm with a better Google presence. An investor asks, politely, “Where have you been featured?” And you realise that outside the county, and sometimes inside it, your story simply is not being told.
That is not because your business is not good enough. It is because nobody has put it in front of the right people, in the places they already trust.
United Press has been doing exactly that for UK businesses since 2001. For Northampton companies, it means taking the pride you already feel in your work and turning it into published proof that everyone else can see.
Why Northampton is one of the most competitive places in England to stand out
Northampton sits at the heart of England’s logistics “golden triangle” and next door to Motorsport Valley. That brings opportunity, and a lot of competition for attention.
Sources: West Northamptonshire Economic Growth Strategy 2025–2030; Defra, Agricultural facts: East Midlands region (2024 data).
Those numbers tell a clear story. With more than nineteen thousand businesses in West Northamptonshire alone, and national and international companies choosing the county for its motorway links and central location, local firms are no longer only competing with the business down the road. They are competing with regional and national names who arrive with marketing teams, press offices and polished search results.
At the same time, Northamptonshire is still a proud rural county. Arable farms, farm shops, food producers and agri-tech firms sit alongside the logistics parks of the M1 corridor and the engineering firms around Silverstone and Daventry. Each of those audiences reads different media, searches in different ways and trusts different voices.
The businesses that win in this environment are not always the biggest. They are the ones people can find, recognise and believe. Independent editorial coverage is still one of the fastest ways to earn that belief.
Six reasons Northamptonshire owners come to us for PR
Before we write a word, we ask what you actually need coverage to do. These are the goals we hear most often from businesses across the county.
“We keep losing tenders to bigger names.”
Procurement teams at national retailers, logistics operators and councils search every supplier. If a competitor has credible coverage and you do not, you look like the riskier choice.
What helps: business and trade features that show your track record, capacity and reliability in titles buyers recognise.
“We can’t find the people we need.”
Engineers, drivers, technicians and graduates from the University of Northampton research employers before they apply. A thin online presence loses you candidates.
What helps: stories about your people, growth and training that make you the employer candidates have heard of.
“We’re raising investment or planning a sale.”
Investors, lenders and acquirers want to see independent validation. “As featured in” is still one of the first things they look for.
What helps: founder profiles and growth stories in national business titles, timed around your raise or deal.
“We’re launching something new.”
A new product, site, service or brand deserves more than a social post that disappears in a day.
What helps: launch coverage across regional and national titles, so the launch is still findable months later.
“People google us and find… not much.”
Or worse, they find an old complaint, a negative review or a competitor. First impressions now happen on a search results page.
What helps: fresh, positive articles that give Google, and AI assistants, better things to show.
“We want to be known beyond Northamptonshire.”
Your product sells nationally, or you want it to. But outside the county, nobody knows your name yet.
What helps: a plan that moves you from regional titles to national ones, building credibility at each step.
Recognise yourself in one of these? Tell us your goal and we will build your free media plan around it.
Is your Northampton business ready for PR? Eight honest questions
You do not need all the answers. If you say yes to three or more of these, coverage is likely to make a real difference to your business.
- Do customers, buyers or candidates regularly look you up online before contacting you?
- Have you lost a contract, hire or sale to a competitor that looks more established online?
- Do you have something new coming up: a launch, a move, new jobs, an anniversary or an award?
- Is there a person behind the business with a story worth telling?
- Would an “As featured in” line make your website, proposals or investor deck more convincing?
- Do you want to sell beyond Northamptonshire in the next year or two?
- When you search your company name, are you unhappy with what appears, or with how little appears?
- Have you asked ChatGPT or Gemini about businesses like yours and not seen your name?
Even one or two yeses are worth a conversation. We will tell you honestly whether PR is the right next step, and if it is not, we will say so.
Five reasons good Northampton businesses struggle to get press coverage
Most owners we speak to have tried PR before, or tried to do it themselves. Here is why it so often stalls, and how we remove each obstacle.
Local newsrooms are stretched
Regional newspapers have fewer journalists covering more ground than ever. A press release emailed to a busy newsdesk can easily go unread.
“Coverage” with no named titles
Many agencies promise exposure without ever saying where. Months later, you have a report full of activity and very little you can show a customer.
The story is about the business, not the reader
“Local firm celebrates anniversary” rarely excites anyone outside the company. Editors want news, expertise or a human angle.
Long retainers before any results
Traditional agencies often ask for a minimum term before they can prove anything. That is a big commitment for a growing business.
Coverage that disappears from search
A print mention is lovely for a week. It does little for the customer who googles you next year or asks an AI assistant who to trust.
Three rings of coverage: from Northamptonshire to the national stage
We plan coverage in rings. Each ring reaches a different audience, and together they build a reputation that holds up wherever someone looks you up.
Your county and your customers
For shops, trades, clinics, hospitality and service businesses whose customers live within a short drive, local credibility is everything.
We pitch newsworthy stories to Northamptonshire newsrooms such as the Northampton Chronicle & Echo, Northants Telegraph and BBC Radio Northampton. These are earned opportunities, decided by their editors, so we never promise them. Alongside them, we secure guaranteed placements in the wider region.
Local newsroom coverage is pitched on merit and cannot be guaranteed. We will always tell you which is which.
The neighbouring counties and the South Midlands
Northampton businesses trade with Oxfordshire, Buckinghamshire, Cambridgeshire and the West Midlands every day. Regional titles there reach buyers, partners and candidates right on your doorstep.
- Oxford Mail
- Oxford Times
- Bucks Free Press
- Hunts Post
- Herts Advertiser
- Brum Weekly
- Royston Crow
The titles investors, buyers and journalists read
National coverage turns a respected local name into a credible national one, and gives your sales team, recruiters and investors something powerful to share.
- Independent
- Evening Standard
- The Sun (UK)
- Entrepreneur UK
- New Statesman
- IB Times UK
- London Loves Business
Every free media plan tells you which ring each publication sits in, what angle we would use there and why it fits your goal. Most Northampton clients start in one ring and add another once they see what coverage does for their enquiries. Browse more of the network on our business and finance publications page, or see how guaranteed press release publication works.
PR for the industries that power Northamptonshire
Northampton’s economy is unusually varied. A logistics operator and a farm shop need very different stories, so we plan by sector.
| Sector | What buyers and readers want to know | Story angles that work | Where it fits |
|---|---|---|---|
| Logistics & distribution | Reliability, capacity, safety, technology and sustainability | New sites and contracts, fleet electrification, jobs created, warehouse automation, driver training | Regional business titles, national business and trade coverage. See logistics PR. |
| Motorsport & advanced engineering | Precision, innovation, partnerships and talent | Technology transfer from track to road, apprenticeships, export wins, supplier stories | National business and technology titles. See automotive media. |
| Footwear, leather & heritage craft | Craftsmanship, provenance and the people behind the product | Generations of skill, British manufacturing, new collections, exports | Lifestyle, business and regional titles |
| Food, drink & farming | Provenance, quality, sustainability and rural life | Farm diversification, new farm shops, harvest stories, local suppliers, agri-tech trials | Rural and regional titles with strong farming readerships. See agriculture PR. |
| Construction & property | Track record, delivery and community impact | New developments, regeneration, local jobs, sustainable building | Regional and national property coverage. See construction PR and property PR. |
| Health, care & life sciences | Trust, expertise and outcomes | New services, clinical expertise, research partnerships, community health | Regional and national titles. See healthcare PR. |
| Finance & professional services | Credibility, expertise and discretion | Expert commentary, market insight, senior hires, client milestones | National business titles. See financial and investor PR. |
| Tech, creative & start-ups | Vision, traction and team | Launches, funding rounds, founder stories, growth milestones | Business and technology titles. See PR for start-up founders. |
| Retail, hospitality & leisure | Experience, atmosphere and value for the local community | Openings, events, menus, awards, community partnerships | Regional and lifestyle titles. See food and drink launch PR. |
| Energy & clean growth | Impact, innovation and investment | New projects, net zero progress, partnerships, green jobs | National business and energy coverage. See energy PR. |
PR for Northamptonshire farms, farm shops and agri-food businesses
Drive ten minutes out of Northampton in almost any direction and you are in farmland. The county’s farms, estates, farm shops, food producers and agricultural suppliers are part of what makes Northamptonshire what it is, yet many of them are invisible online.
That matters more than ever. Farm shops compete with supermarkets for weekend shoppers. Diversified farms need visitors for events, holiday lets and pick-your-own. Food and drink producers need stockists. Agri-tech firms need investors and trial partners. All of them need people to trust the story before they ever visit the gate.
We place rural and agricultural stories in titles with strong farming and countryside readerships, including the Eastern Daily Press, East Anglian Daily Times, Hereford Times, Darlington & Stockton Times, Craven Herald and The Westmorland Gazette, as well as regional titles closer to home.
- Farm diversification: shops, cafés, events, glamping and holiday lets
- Food and drink launches, awards and new stockists
- Sustainability, soil health and regenerative farming stories
- Agri-tech trials, machinery dealers and rural suppliers
- Estates, equestrian and rural professional services
Read more on our dedicated agriculture PR agency UK page.
Twelve story angles that work for Northampton businesses
Not sure you have a story? You almost certainly do. These are angles editors and readers respond to again and again.
- The jobs storyNew roles, apprenticeships or a recruitment drive that matters to the local economy.
- The move or expansionA new warehouse, workshop, shop or office, and what it means for the area.
- The founder’s journeyWhy you started, what nearly stopped you and what keeps you going.
- The heritage angleDecades of craft, family ownership or a link to Northampton’s shoemaking past.
- The innovationA product, process or technology that does something better than before.
- The export winA Northamptonshire business selling to Europe, the US or beyond.
- The expert viewYour take on a trend, a change in the law or what the latest figures mean.
- The green stepSolar panels, electric fleets, less waste or a real net zero milestone.
- The community roleCharity partnerships, sponsorships and support for local causes.
- The milestoneAn anniversary, a record year or a landmark customer, told with a human angle.
- The seasonal hookHarvest, Christmas, summer events or race season at Silverstone.
- The turnaroundHow you adapted, recovered or reinvented the business when it counted.
A year of story hooks for Northamptonshire businesses
Editors love stories that feel timely. Planning around the county’s calendar makes your coverage more relevant, and easier to place.
January to March: fresh starts and big plans
New year, new targets. This is a strong time for growth plans, new hires, expansion news and expert predictions for the year ahead. Logistics and manufacturing businesses can talk about capacity and investment; professional firms can share insight on what the year holds for local businesses.
April to June: spring launches and the season ahead
Spring suits product launches, openings, lambing and farm open days, garden and outdoor businesses, and the build-up to the summer events season. It is also a good window for sustainability stories, as many businesses report on their progress.
July to September: race season and harvest
The summer motorsport calendar around Silverstone puts engineering, hospitality and events businesses in the spotlight. Late summer brings harvest, farm shop and food producer stories, and the start of the academic year creates natural hooks for training, apprenticeships and graduate recruitment.
October to December: gifting, giving and looking back
Autumn and winter are ideal for Christmas gifting stories, retail and hospitality features, charity partnerships, community support and end-of-year milestones. It is also a natural time for founders to reflect on the year and share lessons with other business owners.
Your free media plan will suggest the best moment for your story, so it lands when readers, and editors, are most likely to care.
How we get Northampton businesses into the press: five steps
Simple, transparent and quick. You stay in control from the first conversation to the final link.
Tell us about you
Fill in the short form or book a call. A few lines about your business and your goal is enough.
Get your free media plan
We name the publications, the ring each sits in and the angle for each one.
Agree in writing
Nothing is booked until you approve the plan. No retainer, no lock-in.
Approve your story
We write it in a journalistic style. You check the facts and approve every word.
Go live and share
Your articles are published, often within days, and you receive live links to share.
What the first 90 days of PR can look like for a Northampton business
Every plan is different, but this is a common shape for businesses that want to build credibility steadily rather than all at once.
Days 1–30: foundations and a first win
We agree your goals, find your strongest story and publish your first placements. For many clients this is a founder or company profile in a regional title and a business story in a national one. You now have something credible to share, and something for Google and AI assistants to find when people search your name.
Days 31–60: widen the circle
With your core story established, we add a second angle for a different audience: an expert comment for buyers, a jobs story for candidates, or a sector piece for a trade audience. You start using the links in proposals, on your website and on LinkedIn.
Days 61–90: build momentum
We time the next story around something real in your calendar, such as a launch, harvest, trade show or new contract, and review what the coverage has done for enquiries and search visibility. You decide whether to keep going, pause or change direction. There is no lock-in either way.
Some businesses only need one well-placed story. Others benefit from a steady rhythm. Your plan will recommend what makes sense for your goals, never more than you need.
Northampton PR options compared
There are good local agencies and good London agencies. Here is how the three most common options tend to differ, so you can choose what fits your business.
| Typical local agency | Typical London agency | United Press | |
|---|---|---|---|
| Knowledge of the area | Strong | Often limited | Northamptonshire sectors and neighbouring regions planned in |
| Named publications up front | Sometimes | Rarely | Always, in your free media plan |
| Placement agreed before booking | Usually pitched on merit | Usually pitched on merit | Yes, agreed in writing |
| National reach | Varies | Strong | 1,670+ publications and 120+ TV channels |
| Commitment | Often a monthly retainer | Often a long retainer | No retainer, no lock-in |
| AI search visibility | Rarely planned | Sometimes | Built into every plan |
If you need a full-time press office, ongoing crisis support or daily media relations, a retained agency can be the right choice. If you want named coverage you can see, approve and share, without a long commitment, that is where we come in.
Six red flags when hiring a PR agency in Northampton or anywhere else
Whoever you choose, protect yourself by watching for these warning signs.
1. They will not name the publications
“National coverage” means nothing until someone tells you which titles. Ask for names before you commit.
2. They promise the impossible
No honest agency can promise a front page, a specific journalist or coverage in a newsroom they do not work with. Be wary of anyone who does.
3. You never see the article before it goes live
Your name and reputation are on the line. You should always approve the facts and the wording.
4. Long contracts before any results
A minimum term is not always wrong, but you should understand exactly what you get in the first month and how to leave if it is not working.
5. Reports full of numbers, empty of links
Impressions and “potential reach” are not coverage. Ask for live links you can click, read and share.
6. Tactics that could backfire
Fake reviews, adverts disguised as news or promises to make genuine criticism disappear can damage your reputation and break UK consumer law. Good PR builds trust honestly.
PR for businesses in Northampton and every corner of Northamptonshire
We work with businesses across the whole county, from town-centre independents to the logistics parks along the M1 and the engineering firms of the south. Wherever you are based, the approach is the same: find your best story, agree the publications and get it published.
- Northampton
- Kettering
- Corby
- Wellingborough
- Daventry
- Towcester
- Brackley
- Rushden
- Raunds
- Oundle
- Thrapston
- Desborough
- Rothwell
- Irthlingborough
- Higham Ferrers
- Brixworth
- Moulton
- Silverstone
Trading across the border as well? We also have dedicated pages for businesses in Leicester, Coventry, Oxford, Cambridge and Birmingham.
“Who is the best in Northampton?” Make sure AI assistants know your name
Search has changed. A growing number of people now ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews questions like “best logistics company near Northampton”, “trusted accountant in Kettering” or “farm shop near Towcester”. Instead of ten blue links, they get a short answer with a handful of names.
Those answers are built from sources the AI tools can find and trust: established publications, consistent business information and credible third-party mentions. If your business has none of those, it is very hard for an AI assistant to recommend you, however good you are.
That is why every Northampton media plan we build is designed for AI search as well as Google:
- Named, reputable sources. Coverage in established publications gives AI tools independent evidence of who you are and what you do.
- Consistent facts. We keep your company name, location, services and key facts consistent across every article, so assistants connect the dots.
- Answer-shaped content. We write stories that clearly answer the questions people ask, such as what you do, who you serve and why you are different.
- Location signals. Articles mention Northampton, Northamptonshire and the towns you serve, helping you appear in local answers.
Want to go further? Read how to get mentioned by ChatGPT, which publications matter most for AI visibility and how our Google Knowledge Panel service can help people recognise your brand at a glance.
Negative reviews or an old article holding your Northampton business back?
Sometimes the problem is not that nobody talks about you. It is that the wrong thing sits at the top of the page: a one-star review from someone you never served, a competitor’s attack, or a years-old article that no longer reflects who you are.
We deal with every negative review and every damaging search result. Reviews that are fake, abusive, defamatory, from competitors or ex-employees, or that break platform rules are challenged with evidence for removal. For everything else, we change what people see, with calm professional replies, more genuine reviews and fresh positive coverage that pushes the old story down.
- Remove Google reviews that break Google’s policies
- Remove Trustpilot reviews that are fake or rule-breaking
- Deal with negative news articles in search results
- Reputation management for local businesses
- Full online reputation management for complex cases
Everything is handled in strict confidence.
What every Northampton client receives
Before anything is booked
- A free media plan naming each publication
- The ring each title sits in: home, region or national
- The story angle we recommend for each title
- Realistic timings around your launch, event or season
- A clear note of anything that is pitched rather than guaranteed
After your stories go live
- Professionally written articles, approved by you
- Live links to every published article
- Articles intended to stay online for at least a year
- Ideas for using coverage in sales, hiring and investor materials
- A recommended next step, if and when you want one
How to get the most from your coverage
Coverage works hardest when you use it. Add an “As featured in” section to your website. Share each article on LinkedIn and with your mailing list. Include links in tender documents, proposals and investor decks. Send them to candidates before interviews. Mention them when you pitch for new stockists or distributors. The same article can open doors for months.
How a Northamptonshire family firm might go from unknown to trusted
This is an illustrative example to show how a plan comes together. The business is fictional; the approach is the one we use.
The business: a third-generation manufacturer of leather goods based just outside Northampton. Loyal trade customers, beautiful products, almost no presence online. The owner wants to sell direct to customers across the UK and attract a new generation of craftspeople.
The goal: be recognised nationally as a heritage British maker, and be the first name people find when they search for handmade leather goods from Northamptonshire.
Ring 1 — home: a local story about new apprenticeships and the family’s link to Northampton’s shoemaking heritage, pitched to local newsrooms on merit.
Ring 2 — region: guaranteed placements in regional titles across the neighbouring counties, focused on craftsmanship and the new direct-to-customer range.
Ring 3 — national: a founder story in a national business title about keeping British manufacturing alive, and a lifestyle feature timed for the Christmas gifting season.
What changes: when a customer, stockist or candidate searches the company name, they now find independent articles telling a clear, positive story. When someone asks an AI assistant about handmade leather goods from Northamptonshire, there is credible published evidence for it to draw on.
Illustrative example only. Every plan is built around the individual business, and outcomes depend on the story and the publications chosen.
PR terms explained for Northampton business owners
Guaranteed placement
A story that is agreed with a publication in advance, so you know it will appear before you commit, rather than being pitched and hoped for.
Earned coverage
Coverage a journalist chooses to run on merit after being pitched a story. Valuable, but never guaranteed.
Media plan
A document naming the publications recommended for your business, the angle for each and the expected timing.
Digital PR
PR focused on online publications and search visibility, including links and mentions that help people and search engines find you.
GEO and AEO
Generative engine optimisation and answer engine optimisation: making sure AI assistants and answer boxes can find credible information about your business and use it in their answers.
As featured in
A section on your website or materials showing the publications that have covered you. One of the simplest ways to turn coverage into trust.
Why Northampton businesses choose United Press
We show you the publications first
No vague promises. Every plan names the titles, and every placement is agreed with you before it is booked.
We think like editors
Our stories are written the way journalists write: clear, factual and interesting to readers, not advertising copy with a headline on top.
We cover every ring
With access to 1,670+ publications and 120+ TV channels, we can take a Northampton business from its home county to the national stage, and into broadcast when the story is right.
We keep it flexible
No retainers and no long contracts. Start with one placement, see what it does, then decide what comes next.
We have been doing this since 2001
United Press has been a UK public relations agency for more than two decades, based at Brook’s Mews, Bond Street, London. Read more about United Press.
What our clients say
Real clients, in their own words.
“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
PR agency Northampton: frequently asked questions
What is the best PR agency in Northampton?
The best PR agency for you is the one that names the publications before you commit, understands your sector and shows you the finished article before it goes live. United Press works with Northampton and Northamptonshire businesses to secure guaranteed placements in named regional, national and international publications, agreed in writing first.
Do you work with small businesses in Northampton?
Yes. Many of our clients are independent shops, trades, clinics, consultancies and family firms. There is no retainer, so you can start with a single placement and build from there.
Can you guarantee coverage in Northamptonshire newspapers?
We guarantee the placements agreed in your media plan, which are in publications within our network. Local Northamptonshire newsrooms such as the Northampton Chronicle & Echo decide their own coverage, so we pitch newsworthy stories to them on merit and never promise them. Your plan always makes clear which is which.
Which publications can you get my Northampton business into?
Depending on your goal, plans can include national titles such as the Independent, Evening Standard, The Sun (UK), Entrepreneur UK, New Statesman and IB Times UK, and regional titles such as the Oxford Mail, Oxford Times, Bucks Free Press and Hunts Post. Our wider network covers 1,670+ publications and 120+ TV channels.
How quickly can my story be published?
Once you approve your media plan and your article, many placements go live within days. Some titles take longer. Your plan includes realistic timings for each publication.
Do I get to approve the article before it is published?
Always. We write the story, you check the facts and approve every word before anything goes live.
Do I need a big news story to get coverage?
No. New jobs, a new site, a founder’s story, an expert opinion, a heritage angle or a community partnership can all make strong stories. Our job is to find the angle and shape it for each audience.
What does a PR agency actually do?
A PR agency helps your business earn attention and trust through independent media coverage rather than adverts. That means finding your story, writing it in a way editors and readers value, placing it in the right publications and helping you use the coverage to win customers, staff and investors.
Is PR better than advertising for a Northampton business?
They do different jobs. Adverts tell people what you want them to hear, for as long as you keep running them. Editorial coverage is read as independent, keeps working after it is published and gives Google and AI assistants credible information about you. Many businesses use both, with PR building the trust that makes advertising work harder.
What if I am not sure what my story is?
That is completely normal. Most clients come to us unsure. A short conversation about your business, your customers and your plans is usually enough for us to suggest two or three strong angles.
Do you need to be based in Northampton to help?
No. We plan and deliver coverage remotely for businesses all over the UK, and work closely with you by phone, video and email. What matters is understanding your business, your customers and the publications that reach them.
Can PR help my business get recommended by ChatGPT and other AI tools?
It can help significantly. AI assistants build answers from sources they can find and trust. Coverage in established publications, with consistent facts about your business and location, gives them credible evidence to draw on when someone asks for a recommendation in Northampton.
Will PR help my Google rankings?
Coverage in established publications can support your visibility by building brand searches, mentions and trust signals, and articles about your business can appear when people search your name. It works best alongside a well-maintained website and Google Business Profile.
Can you help Northamptonshire farms and farm shops?
Yes. We place rural, food and farming stories in titles with strong countryside readerships, such as the Eastern Daily Press, East Anglian Daily Times and Hereford Times, plus regional titles closer to home. See our agriculture PR page for more.
Do you work with logistics and distribution companies?
Yes. Logistics is one of Northamptonshire’s biggest sectors, and coverage about new sites, contracts, jobs, technology and sustainability helps operators win tenders and recruit. See our logistics PR page.
Can you help motorsport and engineering businesses near Silverstone?
Yes. Precision engineering, supplier and innovation stories suit national business and technology titles. We also plan coverage around the racing calendar when it helps the story.
Can you help if we have bad reviews or negative articles online?
Yes. We deal with every negative review and search result: challenging reviews that are fake or break platform rules, and outweighing the rest with professional replies, genuine reviews and positive coverage. See online reputation management.
Do you offer TV and radio coverage?
Our network includes 120+ TV channels. Broadcast depends on the story and the channel, so ask about broadcast PR when you request your plan.
Is there a contract or retainer?
No. There is no retainer and no lock-in. You choose the placements you want, when you want them.
How long do the articles stay online?
Published articles are intended to stay online for at least a year, so you can keep sharing them and they can keep being found.
Can you help with a product launch or new opening?
Yes. We time coverage around your launch date and plan it across regional and national titles so the launch is still findable long after the day itself.
Can you help with recruitment?
Yes. Stories about your team, growth, training and culture help candidates recognise your name before they apply. See our recruitment PR page.
Do you write the press release for us?
Yes. We write every story in a clear, journalistic style, based on a short conversation with you. You approve it before it is published.
What makes a good PR story for a Northampton audience?
Local relevance, real people and clear benefits: jobs, investment, heritage, community impact, expertise and innovation. We make sure your story answers the question every reader asks: why should I care?
Can you cover businesses in Kettering, Corby, Wellingborough and Daventry?
Yes. We work with businesses across the whole of Northamptonshire, including Kettering, Corby, Wellingborough, Daventry, Towcester, Brackley and Rushden.
How do I get started?
Fill in the form with a few lines about your business and your goal. We will send you a free media plan naming the publications and the angle for each, with no obligation.
Northampton has always made things worth talking about. Let’s make sure people talk about yours.
You have put years into this business. The early starts, the late nights, the customers you went the extra mile for, the people you took a chance on. That work deserves more than being Northamptonshire’s best-kept secret.
Right now, somewhere, a buyer is shortlisting suppliers. A graduate is choosing where to build a career. An investor is deciding who to call back. Someone is asking an AI assistant who to trust in Northampton. They will choose the name they can find and believe.
Picture your story in a national title next month, and your name in the answer when someone asks who the best is in Northampton.
It starts with a two-minute form. We will come back with a free media plan naming the publications and the angle for each, and nothing is booked until you agree.
Get My Free Northampton Media Plan →
Your business made its name in Northampton. Now let’s make it known everywhere else.