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Unitedpress.uk

Best PR Agency UK

Best PR Agency UK 2026

Best PR agency in Reading: a Berkshire founder smiling as he shows his published press coverage on a laptop PR agency Reading: a Thames Valley business team in a PR strategy workshop planning guaranteed media coverage

Best PR Agency in Reading — Guaranteed Press for Berkshire & Thames Valley Businesses

United Press gets Reading companies into named publications — from the Reading Chronicle, Bracknell News and Slough Observer to The Times, Evening Standard and Yahoo Finance. You see every title before you commit, and you pay only once your placements are agreed in writing.

  • 1,670+publications
  • 120+TV channels
  • 0retainers or lock-ins
  • 2001UK PR agency since
7.42am, platform 9, Reading station

The buyer on the London train has never heard of you. They should have.

Every morning, thousands of decision-makers stand on the platforms at Reading. Procurement leads, founders, investors, HR directors, the people who choose which suppliers get the next contract. Many of them work within a few miles of your office. Plenty of them will search for a business like yours this week.

When they do, one of two things happens. They find a company with a clear story, a few independent articles and a founder who is quoted as an expert. Or they find a website, a LinkedIn page and silence.

Reading is full of excellent businesses that sit in the second group. Not because they are less capable than their London competitors, but because nobody has ever told their story in the places people trust. Meanwhile, the firm 25 minutes down the line with half the experience and twice the press presence wins the pitch.

That is the problem we solve. United Press has been a UK public relations agency since 2001. We find the story inside your Reading business, write it properly and place it in named publications — local, regional, national and international — agreed with you before you pay a penny.

“The best business in the room is not always the one that wins. The best-known one usually does.”

Why visibility is the tie-breaker in a crowded Thames Valley market.
Reading by the numbers

One of the most successful economies in the UK — and one of the most crowded

Reading consistently ranks near the top of Centre for Cities’ league tables. That is good news for demand and hard news for standing out: you are competing with an unusually high number of capable, well-funded firms.

3rdHighest average weekly workplace earnings of any UK cityBased on 2025 workplace earnings data
4thHighest business stock per 10,000 peopleAround 403 businesses for every 10,000 residents
5thFor new-economy firms per 10,000 working-age peopleA dense cluster of tech, professional and knowledge businesses
4thFor high-level qualifications62.7% of the working-age population qualified to degree level or equivalent

Source: Centre for Cities, Cities Outlook 2026, City Monitor data.

Put simply: Reading has money, talent and a lot of competition. Buyers here are sophisticated. They research before they reply, and they compare you with firms in London, Oxford and across the M4 corridor. Independent press coverage is one of the few things that makes a business look established before the first meeting — and one of the few things a competitor cannot copy overnight.

There is another side to those numbers. High wages and high qualifications mean Reading businesses compete hard for talent, and candidates research employers as carefully as buyers research suppliers. A company that appears in the local paper as a growing, well-run employer has an edge in every hiring round — and in every sales conversation that follows.

The ripple model

Three circles of coverage, one Reading story

The strongest Reading campaigns do not choose between local and national. They start close to home and ripple outwards, so every audience that matters finds you in a title it already trusts.

Circle 1 · Local

The people who can visit, hire and buy this month

Customers, candidates, councillors and neighbours in Reading, Woodley, Earley, Wokingham, Bracknell and Slough.

  • Reading Chronicle
  • Bracknell News
  • Slough Observer
Circle 2 · Regional

The Thames Valley and M4 corridor

Clients, partners and talent across Oxfordshire, Hampshire, Buckinghamshire, Wiltshire and Surrey.

  • Oxford Mail & Oxford Times
  • Basingstoke Gazette
  • Bucks Free Press & Swindon Advertiser
Circle 3 · National & global

The buyers and investors who check you from anywhere

Enterprise clients, funders, journalists and AI tools researching your category.

  • The Times & Evening Standard
  • Entrepreneur UK & IB Times UK
  • Yahoo Finance & Business Insider

Many businesses start with one circle and add the next when the first begins to pay off. Your free media plan shows you which circle to start with, and why.

The client’s side of the table

What Reading business owners tell us before they start

Before anyone buys PR, they have a worry. These are the ones we hear most from Thames Valley founders and managing directors, and what we do about each.

“We are good at what we do, but nobody outside our client list knows it.”

This is the most common one. Referrals have carried the business this far, but referrals do not scale. Independent coverage turns quiet quality into something new prospects can see. We start with the story your best clients already tell about you and put it in front of people who have not met you yet.

“We tried PR before and got nothing for it.”

Usually that means a retainer, months of pitching and a report instead of results. We work the other way round: you see the named publications first, and you only pay once the placements are agreed in writing. If agreed targets are missed, you are refunded. The risk sits with us, not you.

“We are B2B. Is there really a story in what we do?”

Almost always. B2B stories are rarely about the product itself; they are about the problem you solve, the client who benefited, the people you hired or the change in your industry you understand better than anyone. Those angles work in local, regional and national business titles alike.

“I don’t have time to manage an agency.”

You will not need to. A short brief, a few photos, a quote and an approval are all we need. A placement needs very little of your own time from start to finish.

“What if the article says something we don’t like?”

It will not go live until you approve it. You check every fact, every quote and every word. We would rather rewrite a line three times than publish something you are not proud of.

“Will this actually bring in business?”

Coverage works best as proof. It helps prospects choose you, candidates apply, partners say yes and investors take the next meeting. The businesses that get the most from it use their links everywhere: in proposals, on their website, in email signatures and on LinkedIn.

Start with the outcome

What do you actually want PR to do for your Reading business?

Clients rarely come to us wanting “press coverage”. They come wanting a result. Find yours below, and see the approach we would recommend.

win bigger clientsA credibility story in a national business title, plus a founder or MD profile, so procurement teams find independent proof when they check you out. Titles such as The Times, Entrepreneur UK and IB Times UK work well.
hire people fasterEmployer stories in the Reading Chronicle, Bracknell News and regional titles — new roles, office moves, apprenticeships and culture. Candidates read local news and search your name before they apply.
raise investmentGrowth, customer and funding stories in finance and business media such as Yahoo Finance, Investing.com UK and Business Insider — the places investors look during due diligence.
fill a venue or shopOpening, event and seasonal stories in local titles where your customers live, supported by lifestyle coverage such as Female First or the Evening Standard.
win local support for a projectClear, early explanations of a development or expansion in the papers that cover the area, so residents and councillors hear your side first.
be recommended by AI toolsA run of reputable, indexed placements with consistent facts, so ChatGPT, Gemini and Google’s AI answers have credible sources that mention you.
recover from bad pressPositive, accurate coverage to rebalance search results, alongside our online reputation management team for anything harmful.
launch something newA launch sequence timed to your date: local announcement, regional follow-up and a national or trade story once the first results are in.
Reading’s economy, sector by sector

PR for the industries that make Reading work

Reading and the wider Thames Valley have one of the UK’s strongest concentrations of technology, professional services and head-office functions, alongside a busy town centre, a major university and farming communities just outside the ring road. Each needs a different story.

01

Technology, software & SaaS

The M4 corridor is one of the UK’s best-known tech clusters, and Reading’s specialism in computer programming is widely credited with helping to build its high-wage economy. For software firms, the story is customers, results and the people behind the product.

Fits: Entrepreneur UK, TechCrunch, VentureBeat, Tech Times. See SaaS PR and high-tech PR.

02

Cyber security, data & IT services

Buyers of security and IT services are cautious by nature. They want evidence that you are established, trusted and still here in five years. Expert commentary on threats and practical guides build that trust faster than adverts.

Fits: IB Times UK, Digital Journal, HackerNoon, regional business coverage. See B2B PR.

03

Professional services

Law firms, accountants, consultancies and recruiters across Reading compete for the same clients and the same talent. Being the firm quoted on local business news, rules changes and the economy makes you the obvious first call.

Fits: The Times, Reading Chronicle, Entrepreneur UK. See recruitment PR.

04

Property, construction & regeneration

From town-centre regeneration to new homes on the edge of town, Reading’s skyline keeps changing. Developers, housebuilders and agents need residents, buyers and councillors to hear the facts early and from them.

Fits: Reading Chronicle, Bracknell News, Evening Standard. See property PR and construction PR.

05

Education, research & spin-outs

Reading is home to the University of Reading and Henley Business School, and to a growing number of research-led start-ups. Clear stories about discoveries, partnerships and graduates-turned-founders travel well in regional and national titles.

Fits: Oxford Mail, Entrepreneur UK, Digital Journal. See education PR.

06

Retail, hospitality & leisure

Independent restaurants, bars, gyms, salons and shops in the town centre and suburbs live on local reputation. Openings, events, seasonal menus and community stories bring people through the door.

Fits: Reading Chronicle, Slough Observer, Female First. See restaurant launch PR and retail PR.

07

Health, care & life sciences

Clinics, care providers, medtech and pharma-service companies need trust above everything. Carefully written stories about people, standards and investment build it — and we only publish claims you can support.

Fits: regional titles, Business Insider, Digital Journal. See healthcare PR and pharma PR.

08

Farming, food & rural business

Just beyond Reading, West Berkshire, South Oxfordshire and North Hampshire are farming country, and the University of Reading has a long history in agriculture and food research. Farm shops, producers, agritech firms and rural venues have strong local stories to tell.

Fits: Basingstoke Gazette, Oxford Mail, Swindon Advertiser. See our agriculture PR agency UK page.

09

Logistics, energy & industry

With the M4, the A33 and fast rail links, Reading is a natural base for distribution, engineering and energy businesses. New contracts, sites, jobs and sustainability improvements make solid regional and trade stories.

Fits: Bracknell News, Basingstoke Gazette, The Times. See logistics PR and energy PR.

Around Reading

From the town centre to Green Park: PR for every corner of Reading

Reading’s business districts each have their own character, and the story that suits one rarely suits another.

The town centre & Station Hill

Offices, shops, restaurants and new homes around the station and the Oracle. Regeneration is changing the centre quickly, which gives businesses here strong stories about openings, investment, jobs and what the changes mean for local people.

Green Park & the south of Reading

A major business park beside the M4, home to technology, professional services and corporate offices. Stories here work best when they focus on clients, growth, hiring and expertise, with national business titles alongside local coverage.

Thames Valley Park & the east

Corporate campuses and technology businesses close to the river and the A3290. Employer stories, partnerships and expert commentary help these firms stand out to both talent and buyers.

Winnersh Triangle, Woodley & Earley

A mix of business parks, independent firms and busy residential communities. The Reading Chronicle’s Woodley and Earley edition makes it easier to reach neighbours, customers and candidates directly.

Theale, Arlington Business Park & the west

Offices and logistics businesses at the M4’s western junctions, close to West Berkshire’s rural economy. Good for stories about new sites, contracts and regional employment.

Caversham & the north

Independent shops, cafes, schools and family businesses with a strong community feel. Local personality, heritage and community involvement make the best angles here.

Publications

Where Reading and Berkshire businesses can be featured

Looking for a PR agency in Berkshire that can name its titles up front? Every title below is part of the United Press network of 1,670+ publications and 120+ TV channels. We match the paper to the town your audience lives or works in, then add national reach where it helps.

Where your audience isThe title that reaches themGood for
Reading, Woodley & EarleyReading Chronicle (with its Woodley & Earley edition)Local customers, hiring, openings, community stories
Bracknell & the Bracknell Forest areaBracknell NewsBusiness parks, employers, new sites and jobs
Slough & east BerkshireSlough ObserverLogistics, data centres, retail and local services
Basingstoke & north HampshireBasingstoke GazetteCorporate offices, rural business, property
Oxford & OxfordshireOxford Mail and Oxford TimesResearch, science, education and premium consumer brands
High Wycombe, Marlow & BucksBucks Free PressProfessional services, retail and family businesses
Swindon & WiltshireSwindon Advertiser and Wiltshire TimesManufacturing, logistics and M4 corridor employers
Kingston & SurreySurrey CometSouth-west London commuters and Surrey businesses
Winchester & HampshireHampshire Chronicle and Andover AdvertiserHampshire professional and rural businesses
West OxfordshireWitney GazetteMarket-town retail, food and farming

National, business and international titles

When your audience goes beyond the Thames Valley, we add titles that buyers, investors and journalists check from anywhere:

  • The Times
  • The Independent
  • Evening Standard
  • IB Times UK
  • Entrepreneur UK
  • Investing.com UK
  • ABC Money
  • Yahoo Finance
  • Business Insider
  • TechCrunch
  • VentureBeat
  • HackerNoon
  • USA Today
  • Female First

Plus 1,670+ publications & 120+ TV channels. Read how placements work on Yahoo Finance and Business Insider, or explore broadcast PR.

Specialist trade titles and editorially chosen outlets can be pitched on merit, but are not part of our guarantee. Your media plan always makes clear which is which.

What editors publish

Anatomy of a Reading story that gets published

Here is how we would shape a typical local business announcement into something an editor wants. The company is invented; the structure is what we use every day.

Headline

Woodley software firm creates 30 jobs after winning NHS and retail contracts

Place, number, reason. A reader knows in one line why it matters to Reading.

Opening line

A Woodley-based software company is to create 30 new jobs over the next year after securing contracts with two NHS trusts and a national retailer.

Who, what, where and how many — the four things an editor checks first.

The human quote

“We started around a kitchen table in Earley,” said the founder. “Hiring locally matters to us because this is where our team grew up.”

A real voice, a local link and a reason to care. Never “we are delighted to announce”.

The proof

The firm now supports more than 200 organisations and has doubled its headcount in two years.

One or two hard facts that the business can back up.

The call to action

Roles are being advertised now, with an open evening at the company’s office next month.

Gives readers something to do — and gives you applicants.

Illustrative example only. Every story we publish uses your real facts, approved by you.

How it works

Four decisions, not forty meetings

Busy Reading owners do not have time for long agency processes. Working with us comes down to four quick decisions, and we do the rest.

What is the goal?

Clients, staff, investment, footfall or reputation. Tell us in a sentence using the form or a short call.

Which titles?

We send a free media plan naming the publications and the angle for each. You choose.

Is the story right?

We write it. You check the facts, add a quote and approve every word before anything is submitted.

Where will you use it?

Your live links arrive once published. Share them with prospects, add them to proposals, your website and your pitch deck.

What every free Reading media plan includes

  • The named publications we recommend, local, regional and national, with the reason each one fits your goal
  • The angle for each title, written in plain English so you can see the story before we write it
  • Realistic timings, so you can line coverage up with a launch, recruitment drive or sales push
  • A clear note of anything that can be pitched but not guaranteed, so there are no surprises

There is no obligation. Many business owners use the plan simply to understand what is possible before deciding their next step.

Most placements go live within days of approval. Need words? See our press release writing service.

Campaign blueprints

Three Reading PR campaigns, planned out

These are illustrative plans showing how we would approach three common briefs. Your free media plan is built the same way, around your goal and your dates.

Campaign 1: A Green Park software company chasing enterprise clients

Goal: credibility with larger UK buyers before a sales push.

Story arc: a client-result story with a clear number, then a founder profile, then expert commentary on a trend in the company’s market.

Placements: Entrepreneur UK and IB Times UK for the business audience, TechCrunch or VentureBeat for the technology angle, and the Reading Chronicle for local hiring.

Result we plan for: a sales team that can send independent coverage with every proposal, and a stronger first impression in search.

Campaign 2: A new town-centre restaurant

Goal: bookings in the first three months.

Story arc: the opening and the people behind it, a seasonal menu or event, then a milestone such as a charity night or local supplier partnership.

Placements: the Reading Chronicle and Bracknell News for local diners, with a lifestyle title such as Female First for wider reach.

Result we plan for: a full diary in the early weeks and coverage the restaurant can pin on its website and social channels.

Campaign 3: A family-run Woodley builder expanding into new areas

Goal: recognition with homeowners and trust with councils in new towns.

Story arc: the family story and local apprentices, a completed project, then an expert guide for homeowners planning work.

Placements: the Reading Chronicle’s Woodley and Earley edition, the Basingstoke Gazette and the Bucks Free Press where the new work is.

Result we plan for: more enquiries in the new areas, and a name people recognise before the first site visit.

Before you choose anyone

How to choose the best PR agency in Reading: the questions to ask — and our answers

Reading has plenty of capable PR firms, from specialist B2B tech agencies to local consultants. Whoever you talk to, these are the questions that separate a good fit from an expensive mistake. We have answered each one for ourselves.

“Which publications will my story appear in?”
Our answerWe name them before you pay. Your media plan lists every title, and nothing is booked until you agree in writing.
“What exactly is guaranteed?”
Our answerPlacement in the named titles from our network. Editorially chosen trade outlets can be pitched but never promised, and we tell you which is which.
“Do you know the local media here?”
Our answerWe place stories in the Reading Chronicle, Bracknell News, Slough Observer, Basingstoke Gazette, Oxford Mail and more, plus UK national and international titles.
“Who writes it, and do I get a say?”
Our answerOur writers draft every story in each outlet’s style. You approve every word; nothing goes live without your sign-off.
“Is there a contract or lock-in?”
Our answerNo retainer and no minimum term. Nothing is booked until you agree the plan in writing, and if agreed targets are missed you are refunded.
“What will I have to show for it?”
Our answerLive links to published articles you can share with clients, candidates and investors — not a report full of estimated reach.
“Will it help Google and AI search?”
Our answerPlacements are in reputable, indexed publications that can earn authoritative links and give AI tools credible sources about you.

Red flags with any agency: promises of front pages or guaranteed coverage in outlets that choose stories editorially, “hundreds of outlets” with no names, long lock-in contracts before any result, and reports without links. You can compare approaches on our guaranteed PR agencies compared page.

AI search

When someone near Reading asks an AI for a recommendation, is your name in the answer?

More buyers now start with a question to ChatGPT, Gemini, Perplexity or Google’s AI Overviews instead of a list of links. Those tools do not rank websites the old way; they summarise what credible sources say.

“Who are the most trusted IT support companies for small businesses in Reading?”
The assistant builds its answer from reviews, directories and news coverage it can find — and tends to favour firms that are described consistently by independent, reputable publications.

If your business has never been written about, you give these tools very little to work with. A handful of well-placed articles changes that: they state who you are, what you do, where you are based and why people trust you, in sources the AI already considers credible.

The same coverage supports your ordinary Google rankings too, through authoritative links and more searches for your brand name. Learn more about how to get mentioned by ChatGPT, the publications that matter most for AI visibility and how coverage supports a Google Knowledge Panel.

Timing

Reading’s year in stories: moments to plan around

Local news has a rhythm. Plan your announcements around it and editors are far more likely to give them space.

  • January to March: new-year hiring, openings, business results and “one to watch” stories. A strong window for firms announcing growth or new offices.
  • Spring: community events and charity challenges, including the Reading Half Marathon, give businesses natural ways to show what they give back.
  • Summer: the Reading Festival weekend in August brings national attention to the town, useful for hospitality, retail and leisure brands with a genuine link.
  • September: students and staff return to the University of Reading, a moment for education, housing, food and technology businesses serving the campus community.
  • Autumn: UK Budget season, ideal for expert comment from accountants, lawyers, property firms and financial advisers.
  • November and December: gift guides, Christmas trading, festive openings and end-of-year charity stories.
  • Any time: your own milestones — anniversaries, awards you have genuinely won, big contracts, new hires and new sites.

Tell us your key dates and we will plan backwards from them.

Avoid these

Six PR mistakes we see Thames Valley businesses make

1. Treating London as the only audience

It is tempting to chase London titles because the capital is so close. But for hiring, local sales and community support, the Reading Chronicle or Bracknell News often does more work than a single national mention.

2. Hiding behind the corporate voice

Many Reading firms are B2B businesses with careful, formal communications. Editors want people. A founder, engineer or client with a real quote makes the story publishable.

3. Waiting for “big news”

Most businesses do not have a headline-grabbing announcement every month, and they do not need one. New hires, client wins, expert views and useful guides all make good stories when they are framed well.

4. One article, then silence

A single piece of coverage fades quickly. A steady sequence of stories builds recognition with customers, and consistency is exactly what search engines and AI tools reward.

5. Forgetting to use the coverage

A published article is only half the value. The businesses that get the most from PR add the links to proposals, tender responses, email signatures, their website and LinkedIn, so every prospect sees it.

6. Leaving old results at the top

If an out-of-date article or a complaint is the first thing people find, fresh, accurate coverage helps push it down. For anything harmful, see our Google reputation management service.

Choosing your model

Retainer PR or guaranteed PR: which suits a Reading business?

Public relations in Reading is usually sold on a monthly retainer, which pays for time and activity rather than guaranteed results. Guaranteed PR works the other way round: you know where your story will appear before anything is booked.

The traditional retainer

  • An ongoing monthly commitment, often with a minimum term
  • Pitching, relationships and reports
  • Coverage depends on editors saying yes
  • Results measured in estimated reach
  • Best for ongoing, broad communications support

United Press guaranteed PR

  • Named placements agreed before you commit
  • No retainer and no minimum term
  • You pay once placements are agreed in writing
  • If agreed targets are missed, you are refunded
  • Live links to every published article

You can start with a single article in the Reading Chronicle or one national business title and build from there. See our small business PR options.

Why United Press

Why Thames Valley businesses choose guaranteed PR

Reading business owners tend to be practical, numbers-minded buyers. They want to know what they are getting and when. That is how we work.

You see the result before you commit

Traditional PR sells effort: pitching, relationships and the hope that an editor says yes. We sell outcomes. The named publications are agreed in writing before you pay, and if agreed targets are missed, you are refunded. You can plan your sales, hiring or launch around coverage you know is coming.

Local, regional and national in a single plan

Many agencies are strongest in one circle: either local press or a specialist trade niche. Our network covers the Reading Chronicle, Bracknell News, Slough Observer and the wider Thames Valley, as well as UK national, business, technology and international titles, so one plan can reach every audience you need.

Stories written the way editors publish them

We write in the style each outlet uses, keep the facts that make your business credible and cut the jargon that loses readers. You approve every word, and nothing is published without your sign-off.

Built for busy owners

No monthly status meetings, no long onboarding and no six-month strategy phase. A short brief, a few photos and an approval are all we need from you. A placement needs very little of your own time.

Twenty-five years of UK PR

United Press has been a UK public relations agency since 2001, based at Brook’s Mews, Bond Street, London. We have seen PR move from print cuttings to Google rankings and now to AI answers, and we build every campaign to work in all three.

No lock-in

Start with one article in the Reading Chronicle or a national business title. See what it does for your enquiries, your hiring or your next pitch, then decide whether to do more. There is no minimum term and no retainer to cancel.

In their words

Why businesses trust United Press with their story

United Press has been a UK public relations agency since 2001, based at Brook’s Mews, Bond Street, London — under half an hour from Reading on the fastest trains. These are real clients, in their own words. Read more about United Press.

“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
Questions

PR in Reading: what people ask before they start

Who is the best PR agency in Reading?

The best PR agency in Reading depends on what you need. Specialist B2B tech agencies suit companies wanting long-term campaigns on a retainer. If you want guaranteed coverage in named local, regional and national publications, agreed before you pay, United Press is built for that. Use the questions on this page to compare any agency fairly.

What does a Reading PR agency actually do?

A Reading PR agency helps local businesses earn coverage in the media their customers, candidates and investors read, through press releases, media relations, founder profiles, crisis support and events. Many PR companies in Reading work on monthly retainers. United Press focuses on guaranteed placements in named Berkshire, Thames Valley, national and international publications, agreed in writing before you pay.

Are you based in Reading?

No. United Press is a UK PR agency based at Brook’s Mews, Bond Street, London, under half an hour from Reading on the fastest trains. We work with Thames Valley businesses online and by phone, so you never need to travel for meetings.

Can you get my business in the Reading Chronicle?

Yes. The Reading Chronicle is part of our network, alongside Bracknell News, the Slough Observer, Basingstoke Gazette, Oxford Mail and many other regional titles. Your media plan confirms the title and the angle before you commit.

Do you cover the rest of Berkshire?

Yes. We place stories for businesses in Reading, Wokingham, Woodley, Earley, Bracknell, Slough, Newbury, Maidenhead, Windsor and the surrounding towns, choosing the title that best reaches your audience. Where there is no local title in our network, we recommend the nearest regional or a national alternative.

How quickly can my story be published?

Many placements go live within days of your approving the copy. Timing varies by outlet, and we give you a realistic date for each title before you start. If you have a launch date, tell us and we will plan backwards from it.

Do you work with B2B and technology companies?

Yes. Many Thames Valley businesses sell to other businesses. We combine regional coverage with national business, technology and finance titles such as The Times, Entrepreneur UK, IB Times UK, TechCrunch and Yahoo Finance, so buyers and investors find credible proof when they research you.

Can PR help us recruit in Reading?

It can make a real difference. Candidates read local news and search a company before applying. Stories about new roles, office moves, apprenticeships and your culture in the Reading Chronicle and other regional titles make your business easier to find and easier to trust.

Do I need to write anything myself?

No. We write the story for each publication. We only need the facts, a quote or two and your approval, and you can edit anything before it goes live.

What makes a Reading business story newsworthy?

A local connection, real people, a clear reason to tell it now and one or two hard facts. New jobs, contracts, openings, investment, community work and expert views on changes affecting local people or businesses all qualify. If you are unsure, send us two lines and we will find the angle.

Will press coverage help our Google ranking and AI visibility?

Coverage in reputable, indexed publications can earn authoritative links to your website and gives Google and AI tools such as ChatGPT and Gemini independent sources that describe your business accurately. See our guide to press release SEO and backlinks.

Is guaranteed coverage the same as advertising?

No. We write editorial-style stories that read as news or features, not adverts. Some outlets label certain content; where that applies we tell you before you choose.

Can you help start-ups and small businesses?

Yes. There is no minimum contract, so you can start with one placement and see what it does for enquiries. See our PR for start-ups page for more ideas.

Should a Reading business use a local PR agency or a London one?

What matters more than the postcode is whether the agency knows the titles your audience reads and can show you results. A local consultant may know the area well; a London agency may bring stronger national reach. United Press combines both: Berkshire and Thames Valley titles plus UK national and international publications, all named and agreed before you pay.

What do I get at the end of a campaign?

Live links to each published article, which you can share with clients, candidates and investors, add to your website and proposals, and use on social media. Published articles are intended to stay online for at least a year, so they keep working every time someone searches your name.

Can PR help my business show up in local Google searches?

It can support it. Articles in local and regional titles that mention your business name, location and services give Google more consistent signals about who you are and where you operate, and links from reputable news sites can strengthen your website. Pair coverage with an up-to-date Google Business Profile and genuine customer reviews for the best local results.

What information do you need to start?

A few lines about your business and your goal, any recent news such as a hire, contract, opening or milestone, two or three good photos or a headshot, and a named person to quote and approve the story. If you have a launch or event date, include that too.

Can you write about a sensitive subject, such as redundancies or a closure?

Yes, carefully. Clear, honest communication with local media often limits rumour and protects your reputation. We help you explain what is happening, what support is in place and what comes next, and nothing is published without your approval.

Can you get a Reading business on TV or radio?

Our network includes 120+ TV channels. Broadcast opportunities depend on the story and the channel, so ask about broadcast PR when you request your media plan.

We also work in Oxford and Southampton. Can you cover those areas?

Yes. We can combine titles across southern England in one plan. See our pages for the best PR agency in Oxford, Southampton and London.

We have had negative reviews or press. Can you help?

Positive, accurate coverage is one of the best ways to rebalance what people find. For harmful content itself, our online reputation management team can review what may be removable. Everything is handled confidentially.

One last thing

You built something good in Reading. It deserves to be known.

Think about the hours behind your business: the early trains, the late invoices, the clients you won by being better, not louder. Most of the people who could become your next customer, your next hire or your next investor still do not know you exist.

Next week, one of them will search for a business like yours. They will read what is published, compare two or three names, and pick the one that feels established. It could be you. It should be you.

You do not need a bigger marketing team or a six-month contract to change that. You need your story told well, in the right places, by people who guarantee where it will appear. That is what we do, and it starts with a simple conversation.

Whether you run a software company on Green Park, a restaurant near the Oracle, a family builder in Woodley or a farm shop on the edge of West Berkshire, the principle is the same: the business people can find is the business people choose.

Picture your name in the Reading Chronicle on Thursday, in a national business title the week after, and at the top of the results when someone asks an AI who to trust.

Tell us about your business in two minutes. We will send a free media plan — the publications and the angle — with nothing to pay until your placements are agreed in writing.

Your work speaks for itself. Let’s make sure Reading hears it.

Be Seen. Be Heard. Be Remembered.While you wait, someone else gets the headline. Tell us your story today — no obligation, just an honest conversation.