PR for UK B2B companies means trade press coverage that your specific buyers read, not national newspaper coverage that flatters your internal team but produces no pipeline. The single biggest mistake UK B2B firms make is letting their PR agency pitch to consumer publications instead of the 5-10 trade publications their buyers actually subscribe to.
B2B PR priorities in order
- Trade publication coverage. The publications your exact buyers read — often smaller than national press but with 10x the conversion rate.
- Analyst relations. Forrester, Gartner, IDC, Omdia — for B2B SaaS and enterprise tech. One magic quadrant appearance is worth 50 Forbes features.
- LinkedIn thought leadership. Your CEO’s LinkedIn is read by your target buyers daily.
- Podcast appearances. B2B podcasts with focused audiences convert at higher rates than national broadcast.
- Customer case studies. Turn signed customers into earned press stories.
- ABM-aligned PR. Coordinate press coverage with named target-account outreach.
B2B PR pricing
- Campaign-based: from £3,500.
- Ongoing retainer: from £4,500 per month.
- Analyst relations programme: from £5,500 per month.