The best way to get featured in IGN from the UK in 2026 is a named, editorial feature. IGN is the largest games and entertainment media brand in the world, owned by Ziff Davis, with IGN.com at the centre and licensed regional editions across Europe, the Middle East, Asia and Latin America. For brands there are two very different routes: an editorial pitch to IGN.com, which cannot be bought, and guaranteed sponsored features in specific regional editions, which can. This page explains both.
IGN in 2026: what it covers and who reads it
IGN reviews and covers video games, film, TV, comics, anime, tech and collectibles. Its audience is 18 to 34, global and heavily engaged: reviews, walkthroughs, trailers and news drive tens of millions of monthly visits, and IGN’s YouTube and social channels extend that reach. IGN.com has a Moz Domain Authority in the mid-90s. The regional editions publish in local languages with their own editorial teams and the IGN brand.
Route one: the editorial pitch to IGN.com
IGN.com covers games, hardware, films and shows that its readers care about. Studios, publishers, hardware makers and entertainment franchises get coverage through review codes, embargoed previews, exclusive trailers and interviews. A brand outside games and entertainment rarely qualifies, with exceptions for tech products IGN’s audience buys (monitors, headsets, PCs, phones) and for collectibles and merchandise. We pitch named editors with assets, embargo dates and access, and we tell you the truth about the odds. Editorial coverage is never guaranteed.
Route two: guaranteed sponsored features in IGN Nordic and IGN Germany
Through our publishing partners we place full sponsored features in two IGN regional editions:
- IGN Nordic (Moz DA 92), publishing for Sweden, Norway, Denmark and Finland. Publisher production time three to five days; our outside date is about three weeks from copy approval.
- IGN Germany (DA 93), publishing in German for the largest games market in Europe. Production time one to two weeks; outside date three to four weeks from copy approval.
Each feature is written by us (with professional translation where required), approved by you, labelled as sponsored or partner content under the edition’s rules, and published with a do-follow link. This route suits games, gaming hardware and peripherals, esports organisations, streaming and entertainment products, and consumer tech launching in Europe.
What IGN readers stop for in 2026
- A game, update or hardware launch with a date, a price and a trailer.
- Hands-on access before release, or an exclusive reveal.
- Developer stories: the studio, the engine, the decision that changed the game.
- Esports results, signings and tournaments with real stakes.
- Tech that changes how people play: displays, controllers, streaming setups.
How the guaranteed route works
- Brief. Angle, edition, images, trailer link and the URL to be linked.
- Draft and translation. Written in IGN’s register and, for Germany, translated by a native editor.
- Approval and submission. You sign off; the edition’s editors apply house style.
- Live. URL, screenshot and usage guidance delivered.
Before you pitch, read recent stories on the IGN to see which sections and writers fit your story, then use our guide on how to pitch a journalist to shape your approach.
Related placements
For a games or entertainment campaign we combine IGN with Complex (guaranteed, DA 89), The Verge (editorial) and Ars Technica (guaranteed, DA 92). See all publications and our entertainment PR service.
Tell us what you are launching and where and we will reply within one working day with the right IGN route and a live date.
Questions we are asked about IGN
Can United Press guarantee a feature on IGN?
We guarantee sponsored features in IGN Nordic (DA 92) and IGN Germany (DA 93), published with a do-follow link within three to four weeks of copy approval. IGN.com editorial coverage cannot be bought and is pitched separately.
Which brands suit IGN?
Games, gaming hardware and peripherals, esports organisations, film and TV franchises, collectibles, and consumer tech that IGN’s 18 to 34 audience buys.
Are the links do-follow?
Yes. Sponsored features we place in IGN Nordic and IGN Germany carry do-follow links and are intended to remain live under the publisher’s terms. Editorial links on IGN.com are at the editor’s discretion.
How long does the editorial route take?
It depends on release calendars and embargoes; four to twelve weeks is typical for a preview or interview, with no guarantee. Guaranteed regional features are live in about three to four weeks.