Get Featured in The Times UK
The Times is Britain’s most prestigious and influential broadsheet newspaper, with a heritage spanning over 230 years and a readership that includes the UK’s most powerful business leaders, politicians, and cultural figures. A feature in The Times positions your brand at the heart of Britain’s establishment, delivering unparalleled credibility and influence within the UK market and beyond. At United Press, we have deep expertise in navigating The Times’ editorial landscape to secure features that elevate brands, shape narratives, and drive tangible business results.
Britain's Most Trusted News Source
The Times holds a unique position in British media as the newspaper of record — the publication that politicians read over breakfast, that business leaders cite in boardrooms, and that sets the agenda for broadcast media across the UK. With over 400,000 paying digital subscribers and a monthly reach exceeding 30 million, The Times delivers access to Britain’s most affluent and influential audience. A feature here carries a weight of authority that no other UK publication can match. Our press release distribution services are tailored to support campaigns targeting publications of this calibre.
Our Strategic Approach to Times Coverage
Securing coverage in The Times requires understanding the unique editorial culture of Rupert Murdoch’s flagship UK broadsheet. The Times values authoritative reporting, balanced analysis, and stories that resonate with Britain’s professional and political elite. Our PR strategists have spent years building relationships within The Times newsroom, understanding which editors commission which types of stories, and identifying the narrative frameworks that consistently achieve publication. Every campaign we develop is designed to meet The Times’ exacting editorial standards from conception to execution.
Understanding The Times' Editorial Sections
The Times operates across multiple distinct editorial sections, each with its own editorial team and priorities. The Business section covers corporate strategy, markets, and entrepreneurship. The Technology section tracks innovation and digital transformation. The Times Magazine features long-form profiles and cultural analysis. Times2 covers lifestyle, culture, and consumer trends. The Sunday Times, published weekly, offers extended investigative features, the influential Rich List, and the prestigious Tech Track and Fast Track rankings. Our team maps your brand to the section that will deliver maximum impact and engagement with your target audience. We use our proven measurement framework to track results across every placement.
Types of Times Coverage We Secure
News & Business Features
In-depth editorial features and news articles in The Times’ print and digital editions. These placements carry the full weight of Times journalism and are read by the decision-makers who shape the UK economy. We develop compelling news angles that align with The Times’ current editorial priorities and deliver your brand’s story to the right editorial desk.
Sunday Times Profiles & Rankings
The Sunday Times is home to some of the most coveted media placements in British journalism, including the Rich List, Fast Track 100, Tech Track 100, and extended business profiles. We help brands prepare submissions for these influential rankings and develop profile pitches that capture the attention of Sunday Times editors and feature writers.
Times Opinion & Commentary
The Times’ comment and opinion pages are read by Westminster politicians, Whitehall officials, and City executives. We help your leadership team develop thought leadership pieces and secure commentary placements that position your brand at the centre of important policy and business debates shaping the UK landscape.
Our Process for Securing Times Coverage
Every Times campaign begins with our editorial mapping process. We analyse The Times’ recent coverage patterns, identify active commissioning priorities, and match your brand’s strongest angles to specific journalists and sections. Our team develops a comprehensive pitch package that includes a compelling narrative hook, supporting data and evidence, executive access for interviews, and high-quality visual assets that meet The Times’ production standards.
Our established relationships within The Times newsroom mean our pitches receive genuine editorial consideration. We don’t rely on volume — we rely on precision. Each pitch is individually crafted for a specific journalist, referencing their recent work and demonstrating clear editorial value. Post-placement, we manage amplification across your owned channels and coordinate with our content team to maximise the impact and longevity of your Times coverage.
Industries We Place in The Times
Step 1: Project Discovery & Market Assessment
We begin by understanding your AI technology project, product model, business goals, and target market. At unitedpress.uk, we assess: Project credibility and readiness Competitive AI and tech market landscape Regulatory and compliance considerations Investor and media positioning opportunities This ensures every PR campaign is strategic, compliant, and market-aligned.
Step 2: PR Strategy & Narrative Development
Once the foundation is clear, we craft a clear and credible brand narrative. We help SaaSne: Core messaging and value proposition Product or platform positioning Founder and leadership story Long-term PR and thought leadership angles This step ensures your message is consistent, understandable, and trust-driven.
Step 3: Content Creation & Press Release Execution
Our team develops high-quality, media-ready content designed for authority platforms. This includes: AI & Tech press releases Editorial articles and features Founder interviews and expert insights Compliance-friendly announcements All content is built to meet journalistic standards, not promotional hype.
Step 4: Media Outreach, Placement & Guaranteed Publicity
We execute targeted media outreach and placement across AI & tech and mainstream platforms. Through unitedpress.uk, projects gain visibility on: Global tech media Financial and business publications Technology platforms Mainstream global outlets This step delivers credible third-party validation, not just exposure.
Step 5: Ongoing PR, Reputation Management & Growth Support
PR does not stop after one campaign. We support long-term growth through: Continuous media coverage Reputation and crisis monitoring Thought leadership expansion Market positioning and authority building This ensures your brand grows with trust, consistency, and market leadership.
The Times covers the full spectrum of British business and culture, and our team has secured placements across every major sector. From legal firms and property companies featured in the Business pages to fashion brands profiled in Times2 and education organisations covered in the Education section, we match your brand to the editorial environment where it will shine brightest.
Measurable Results from Times Coverage
The Times delivers exceptional ROI for brands seeking UK market authority. Our client data shows that Times features generate an average 180% increase in branded search volume within the first week, with sustained uplift in organic visibility lasting three to six months. The Times’ domain authority of 92 provides powerful SEO value through high-quality backlinks, while the publication’s paywall ensures that readers are highly engaged — Times readers spend an average of 25 minutes per session, far exceeding free news sites. This engaged, affluent readership translates directly into qualified leads and business opportunities.
Client Success Stories
Legal Tech Firm Secures Major Enterprise Contracts
A legal technology startup needed credibility with the UK’s top law firms. We secured a comprehensive profile in The Times Business section, covering their AI-powered contract analysis platform. The feature was read by partners at several Magic Circle firms, directly leading to three enterprise pilot agreements worth a combined £450,000 in annual recurring revenue.
Property Developer Attracts Institutional Investment
A residential property developer sought institutional investor attention for their sustainable housing portfolio. We placed their CEO in a Sunday Times business feature on the future of green housing in Britain. The article generated direct approaches from two pension fund investment teams and contributed to a £35 million capital raise within the following quarter.
Consumer Brand Achieves UK-Wide Recognition
A direct-to-consumer skincare brand with strong online sales wanted mainstream credibility to secure high street retail partnerships. We secured a full-page feature in Times2 profiling the founder’s journey and the science behind their products. The coverage drove a 350% increase in website traffic, led to features on ITV’s This Morning, and secured meetings with buyers at Selfridges and John Lewis.
We report on what matters: publication authority scores, referral traffic generated, backlink quality, social amplification, and downstream business impact. You receive monthly reports showing exactly which placements were secured, their estimated reach, and how they contribute to your SEO profile. We measure success by whether our work moves the needle on fundraising, sales pipeline, and brand recognition—not by counting press release sends.
AI startups operate on compressed timelines. Your market window, runway, and competitive position demand a PR partner who moves fast. Our editorial team can produce publication-ready content within 48 hours, and our journalist relationships allow us to secure placements on accelerated timelines when news is time-sensitive. From product launches to crisis response, we match the pace of the technology industry.
The United Press Times Advantage
Why Choose United Press for Times PR
How We Help AI & Tech Startups Win Media Coverage
Deep Times Newsroom Relationships
Our team has cultivated trusted relationships with Times journalists, editors, and commissioning editors across every section. These relationships, built over years of delivering high-quality stories, give us direct access to the editorial decision-makers who determine what gets published.
UK Media Market Expertise
As a London-based PR agency, we understand the nuances of the UK media landscape better than any international firm. We know how The Times positions itself against The Telegraph, The Guardian, and the Financial Times, and we craft strategies that leverage these competitive dynamics to your advantage.
Integrated Print & Digital Strategy
The Times’ print edition still carries enormous prestige, while its digital platform delivers reach and measurability. Our campaigns are designed to maximise impact across both channels, ensuring your brand benefits from the authority of print coverage and the amplification of digital distribution.
Frequently Asked Questions
Common questions from brands seeking coverage in The Times.
How do I get my brand featured in The Times?
The most effective approach is through a specialist PR agency with established relationships at The Times. United Press develops compelling editorial angles tailored to The Times’ specific sections and journalists, manages all outreach and follow-up, and coordinates the entire process from initial pitch through to published feature. We handle the complexity so you can focus on running your business.
Is The Times behind a paywall?
Yes, The Times operates a full paywall, which is actually advantageous for brands. Paywall readers are highly engaged, affluent, and intentional — they’re paying for quality journalism, which means they spend more time reading each article and are more likely to take action based on what they read. Times coverage reaches a premium audience that free-to-read publications cannot match.
What's the difference between The Times and The Sunday Times?
While both are published by Times Newspapers, they have separate editorial teams and distinct identities. The Times publishes Monday to Saturday with a focus on daily news, business, and commentary. The Sunday Times publishes weekly with longer features, investigative pieces, and prestigious rankings like the Rich List and Fast Track. We develop strategies that target both publications based on where your story fits best.
How does Times coverage benefit my SEO?
The Times has a domain authority of 92, making any link or mention extremely valuable for your search rankings. Times articles also rank prominently in Google News and general search results, creating long-term organic visibility for your brand. Our integrated PR and SEO approach ensures that Times coverage delivers maximum search engine benefit alongside brand-building impact.
More Times PR Questions
Can you secure coverage in both The Times and The Sunday Times?
Yes, we regularly secure placements across both publications. Our strategy considers the distinct editorial priorities of each title and identifies the strongest angles for each. In some cases, we develop complementary stories that achieve coverage in both, maximising your brand’s exposure to The Times’ combined readership.
How does Times PR compare with other UK broadsheets?
The Times occupies a unique position in the UK media landscape. It combines the business authority of the Financial Times with the cultural influence of The Guardian and the establishment credibility of The Telegraph. For brands seeking comprehensive UK authority, The Times is often the single most impactful placement available.
What other UK publications can you secure?
1. What does an AI & Tech Startup PR Agency do?
United Press delivers coverage across the full spectrum of UK and international media. Alongside The Times, we regularly place clients in The Telegraph, The Guardian, Forbes, Bloomberg, Reuters, Wired, and Business Insider. A multi-publication strategy creates a media presence that establishes undeniable authority in your market.
2. How is an AI & Tech Startup PR Agency different from a traditional PR agency?
We develop comprehensive thought leadership programmes that include regular byline contributions to top-tier publications, speaker placement at industry conferences (Web Summit, CES, AI World Congress), LinkedIn content strategy for your C-suite, and expert commentary for journalists covering AI regulation, ethics, and market developments. Every piece of content reinforces your positioning as a market authority.
3. When should a AI technology project hire an AI & Tech PR agency?
Our approach goes beyond simple media outreach. We create editorial calendars aligned with your product roadmap and industry news cycles, ensuring your leadership team has a consistent, visible presence in the publications that matter. We also provide media training for technical founders who need support translating complex innovations into compelling soundbites.
4. Can AI & Tech PR help with investor confidence and fundraising?
The AI industry moves fast, and reputation risks are real—from data privacy concerns to algorithmic bias allegations. Our crisis communication services include 24-hour media monitoring, pre-prepared holding statements, rapid-response journalist outreach, and strategic narrative reframing. We help AI companies navigate sensitive topics while protecting brand equity and stakeholder confidence.
5. Do you provide guaranteed media placements?
We provide proactive reputation management including ongoing sentiment monitoring, competitor media analysis, and pre-emptive narrative development. When regulatory changes, competitor attacks, or market shifts threaten your positioning, our team responds within hours—not days. We also help prepare AI startups for the inevitable scrutiny that comes with growth, ensuring your messaging framework can withstand critical examination from journalists, regulators, and the public.
6. Is AI & Tech PR useful for established projects or only new launches?
Every crisis is also an opportunity. We help AI companies turn challenging moments into demonstrations of leadership, transparency, and commitment to responsible innovation. Our crisis playbooks are developed in advance and tailored to the specific risks facing your business, from data breaches to ethical AI controversies.
Start Your Times PR Campaign Today
The Times shapes how Britain’s most influential people see the world — and your brand deserves to be part of that conversation. United Press has the editorial expertise, journalist relationships, and strategic vision to secure the Times coverage that transforms your brand’s standing in the UK market. Whether you’re targeting the Business section, the Sunday Times rankings, or a full-page feature, our team is ready to make it happen.
Speak with Our Times PR Specialists
Book your free consultation with our Times media experts today. We’ll evaluate your brand’s editorial potential, recommend the ideal Times section for your story, and outline a clear strategy for securing coverage. You can also reach us via email or live chat.
United Press is a leading London PR agency helping ambitious brands secure coverage in Britain’s most influential publications. Our Times PR service combines deep editorial relationships with strategic storytelling expertise to deliver placements that build authority, drive business growth, and shape how the UK’s most powerful audience perceives your brand. Contact us today to begin your Times PR journey.
Trusted by Leading UK & International Brands
Our Times PR clients include hospitality groups, food and beverage brands, automotive companies, and technology firms — all united by their ambition to lead their respective markets. Discover how Times coverage can position your brand alongside the companies shaping Britain’s future.