UK marketplace PR and e-commerce PR require different strategies. Marketplace PR must serve both sellers and buyers simultaneously through different press; e-commerce PR has one customer audience. Marketplace liquidity milestones (number of transactions, seller count) become key PR angles that do not exist for single-seller e-commerce.
Marketplace-specific PR angles
- Supply-side launch (attracting sellers).
- Demand-side launch (attracting buyers).
- Liquidity milestone PR (10k/100k sellers, million transactions).
- Trust and safety PR.
- Category launches.
E-commerce PR angles
- Product launches.
- Seasonal campaigns.
- Customer milestones.
- Brand positioning.