Insurance PR Agency UK
We place insurers, brokers, MGAs and insurtech founders in the publications your customers, partners and regulators already trust — and we confirm the title before you spend a penny.
- Guaranteed publication
- No monthly retainer
- Trusted since 2001
- UK & global media
Why insurers choose us
- You see the publication name before you commit — no blind retainers.
- Placement is guaranteed, so you are not paying for an attempt.
- Written to editorial standard by people who understand regulated products.
- Live, permanent URLs you can use in sales, tenders and funding decks.
What does an insurance PR agency do?
An insurance PR agency earns editorial coverage for insurers, brokers, MGAs and insurtech firms in national, trade and financial media. It turns claims data, product launches, funding rounds and market commentary into stories journalists actually want to publish — building the third-party trust that regulated financial products depend on. United Press guarantees the placement rather than charging you for the attempt.
We combine PR strategy, media relations, thought leadership and digital PR to turn complex insurance, risk and protection stories into clear narratives an audience can actually follow.
Relevant media coverage, stronger brand positioning, greater industry visibility, and real recognition for your people, your expertise and your business.
Insurance PR that delivers more than coverage
In insurance, reputation is part of the product. How your business communicates shapes trust, confidence and long-term growth long before anyone reads a policy document — and four different audiences are judging you at the same time.
Customers need clarity
Plain-English answers about cover, claims and price — ideally from a name they have already seen somewhere they trust.
Businesses need confidence
Brokers, capacity providers and commercial partners back firms whose credibility is visible, not just asserted in a pitch deck.
Investors need evidence
Independent coverage is the proof that a growth story is real. It is what gets checked before a term sheet, not after.
The media needs experts
Journalists are permanently short of people who can explain what is actually happening in the market. That gap is your opening.
Insurance is complex. Your expertise should not stay hidden behind technical language — our job is to make it legible, quotable and impossible to ignore.
The seven problems insurance brands bring us
Almost every insurance business that calls us is stuck on one of these. Each one has a communications answer — it is rarely a case of needing to shout louder.
We turn technical products, data and specialist knowledge into stories a non-specialist reader can follow without losing the accuracy that matters to you.
We find the openings to put your business and your expertise into the industry conversations that are already happening without you.
We demonstrate credibility through evidence and expertise rather than adjectives — the only kind of proof this sector actually responds to.
We move past the round of repetitive company announcements to find sharper angles, real insight and the human story underneath the business one.
We help senior leaders convert what they know into thought leadership and named media opportunities, instead of it staying in internal decks.
We differentiate you by communicating what genuinely makes your people, expertise and proposition worth choosing over a cheaper quote.
We report on outcomes that mean something — relevant coverage, visibility, positioning and authority — not impression counts.
Guaranteed publication — not “best efforts”
Most insurance PR is sold the same way: a six or twelve month retainer, a monthly report, and a quiet hope that a journalist bites. You carry the risk. You pay for the effort, not the outcome.
We work the other way round. We tell you which publication your story is going into, we confirm your brand is a fit for it, and only then do you commit. If we cannot place you, you are not buying an attempt.
- The title is named and confirmed before your campaign starts.
- Fixed scope and fixed cost — no open-ended monthly retainer.
- Written as editorial, so it reads as journalism and not advertising.
- A permanent, live URL you can put in front of clients and underwriters.
Insurance PR for every part of the market
The story that lands for a Lloyd’s syndicate is not the story that lands for a direct-to-consumer motor brand. We build the angle around where you actually sit in the market — and around the journalists who cover that corner of it.
Insurers & underwriters
Market commentary, claims insight and results coverage that positions you as a serious voice, not just another provider.
Brokers & intermediaries
Local and national visibility that wins commercial clients and referral partners. See our PR for insurance brokers service.
MGAs & Lloyd’s market
Specialist and delegated-authority stories placed where capacity providers and coverholders read.
Insurtech & funded startups
Funding rounds, product launches and founder profiles — the coverage investors check before a term sheet.
Health, life & protection
Sensitive, compliance-aware storytelling for products people buy with their families in mind.
Motor, home & travel
Consumer-facing coverage tied to seasonal data, price movements and the moments customers search.
Commercial & business insurance
Authority content that shortens the sales cycle with SME owners, brokers and procurement teams.
Claims & loss adjusting
Reputation-critical coverage that shows how you behave when a customer needs you most.
Insurance brands at scale
Full brand programmes across national and trade media. See PR for insurance brands.
- Risk management companies
- Risk intelligence & analytics
- Protection providers
- Financial services firms
- Insurance consultants
- Founders & CEOs
- Senior executives & industry experts
Our insurance PR services
Every engagement is built from the same nine building blocks. You do not have to buy all of them — most insurance clients start with one and add as the coverage compounds.
Media relations & press office
Day-to-day access to the national, trade and financial journalists who cover UK insurance.
Thought leadership
Expert commentary that turns your underwriters and analysts into quoted industry voices.
Product & proposition launch
Launch coverage timed to your go-live, not to a retainer’s reporting cycle.
Insurtech & funding announcements
Raise, partnership and milestone stories placed where investors and acquirers are looking.
Executive & founder profiling
Named-leader features that transfer institutional credibility onto the person selling it.
Digital PR & authority links
Editorial links from high-authority domains that lift the pages you actually want ranking.
Crisis & reputation
Fast, measured response when claims disputes, outages or regulatory news put you in the spotlight.
Compliance-aware messaging
Copy written with financial promotion sensitivities in mind, ready for your compliance sign-off.
AI search visibility
Coverage structured so ChatGPT, Gemini and Perplexity cite you when buyers ask them who to trust.
Where your next insurance story is hiding
Most insurance businesses assume they have nothing newsworthy to say. In practice the story is already in the building — in the underwriting, the claims data, the roadmap or the head of someone who has watched this market for twenty years. It just needs finding and framing.
We work out which of these can genuinely contribute to a wider industry conversation, then build it into a campaign — see our services for how we take it to market.
Publications relevant to insurance PR
A selection from our media list, chosen for insurance, risk and protection brands. The right mix depends on whether you are selling to consumers, to brokers or to capacity providers — we confirm the exact titles with you before any campaign begins.
Business & National
When your insurance story needs weight beyond the trade press.
ForbesEditorial opportunity
Mainstream authority that reassures policyholders, partners and boards.
BloombergEditorial opportunity
Institutional business and market credibility for insurers and capital.
Editorial opportunity
Global business authority read by investors, regulators and boards.
Business InsiderEditorial opportunity
Wide business readership with strong, lasting search visibility.
Yahoo FinanceEditorial opportunity
Market-facing reach that keeps working in search long after publication.
EntrepreneurEditorial opportunity
Founder-facing audience for insurtech and growth stories.
Finance, Banking & Fintech Media
The titles your partners, brokers and capital providers actually read.
Editorial opportunity
Banking, insurance and capital markets coverage for a professional audience.
Editorial opportunity
Financial services analysis and commentary for industry decision-makers.
Editorial opportunity
Insurtech, payments and financial technology news.
Editorial opportunity
Fast-moving finance and fintech reporting.
Editorial opportunity
Long-form financial and risk commentary.
Editorial opportunity
Business and financial reporting with an investor readership.
UK & European Business Press
Regional weight for insurers, brokers and MGAs selling into the UK.
Editorial opportunity
London business news read by SME owners and commercial buyers.
Editorial opportunity
UK personal finance and money coverage for consumer-facing brands.
Editorial opportunity
Strategy and management coverage across European markets.
Editorial opportunity
Financial and economic analysis for a European readership.
Editorial opportunity
National-scale business reporting with a large UK audience.
Leadership & Executive Profile
For founders, CEOs and senior specialists building a personal profile.
Editorial opportunity
Executive-level features and leadership interviews.
Editorial opportunity
Leadership profiles and founder-led business stories.
Editorial opportunity
Global executive audience for opinion and thought leadership.
Editorial opportunity
Business and economic commentary for named industry voices.
This is a working selection, not the full list. See all publications or ask us which titles fit your specific proposition.
Be the insurer the AI recommends
Buyers no longer stop at Google. They ask an assistant which insurer, broker or platform to trust — and the assistant answers using published journalism it considers credible. Brands with real editorial coverage get named. Brands with only their own website get skipped.
That is why every campaign we run is structured to be quotable: clear claims, named experts, dated facts and permanent URLs on domains these systems already weight heavily. It is the difference between being findable and being recommended.
- ChatGPT
- Gemini
- Perplexity
- Claude
- Google AI Overviews
- Grok
- Meta AI
From first call to live coverage
Strategy call
We look at your market position and find the angle a journalist would genuinely run — free, with no obligation.
We confirm the title
You see the publication and the plan before you commit. If it is not a fit for your brand, we say so.
We write and place
Our editorial team writes to the outlet’s standard and handles the placement end to end.
You get the URL
A live, permanent link — reported back to you and ready to use across sales and marketing.
Building visibility that lasts
The insurance industry is full of valuable information — data that reveals changing trends, experts who understand emerging risks, businesses building new solutions, leaders with a view on where the market is heading. The difference between a moment of attention and a reputation is what happens next.
creates attention. It is read, shared, and then the news cycle moves on.
builds recognition. Your name starts appearing wherever your market is already looking.
The objective is simple: to make your business better known for what it does best.
What a campaign actually leaves behind
Not impressions. Not activity reports. These are the outcomes insurance clients judge us on — and the ones that keep working long after the campaign ends.
Relevant coverage across insurance, business, financial and national media
Stronger brand positioning inside your specialist market
Greater visibility for your company, products and expertise
Recognition for founders, CEOs and senior industry specialists
Thought leadership your sales and business development teams can use
A stronger digital footprint through relevant online coverage
Complex products and industry developments explained clearly
Long-term reputation building rather than one-off publicity
Your expertise deserves to be recognised. Let’s turn your insurance story into something people actually want to hear about.
What clients say about the coverage
United Press clients across finance, technology and professional services. The pattern is the one insurance brands come to us for: credibility their own marketing could not manufacture.
Make your insurance expertise impossible to overlook
- Your competitors are already fighting for attention.
- Your customers are already searching for answers.
- Journalists are already looking for credible voices.
The only real question is whether your business is part of that conversation. Trusted since 2001, we help insurance brands turn what they know into a public profile that earns attention — and keeps it.
Retainer PR vs guaranteed publication
| Traditional insurance PR retainer | United Press | |
|---|---|---|
| What you buy | Hours of activity each month | A confirmed placement |
| Publication | Unknown until (or unless) it lands | Named and confirmed before you commit |
| Commitment | Typically 6–12 months | Campaign by campaign, fixed scope |
| Risk | Carried by you | Carried by us — placement is guaranteed |
| Reporting | Activity reports and impressions | Live URLs you can open and share |
| AI search | Rarely considered | Built into how the coverage is written |
Insurance PR: your questions answered
Do you actually guarantee coverage?
Yes. We confirm the publication before your campaign begins, so you know where your story is going before you commit. That is the core difference between us and a retainer agency, which sells you the effort rather than the result.
How much does insurance PR cost in the UK?
Cost depends on the publications you want and how many placements you need, not on a monthly hourly rate. Because the scope is fixed per campaign, you know the total before you start. You can see current options on our PR pricing page.
How quickly will we see coverage?
Timelines depend on the outlet and the story, but because placement is agreed up front rather than pitched speculatively, insurance clients typically see live coverage in weeks rather than the six-month ramp-up a traditional retainer needs.
Which publications can you get us into?
We work across national, business, financial and trade media — including titles such as Forbes, Bloomberg, Business Insider, Yahoo Finance and Entrepreneur. The right list depends on whether you are selling to consumers, brokers or capacity providers. See our full publications list.
Do you work with brokers as well as insurers?
Yes — insurers, brokers, MGAs, insurtech platforms, claims specialists and reinsurance businesses. We have dedicated services for insurance brokers and insurance brands.
Can you write about regulated products without creating compliance problems?
We write with financial promotion sensitivities in mind and send everything for your compliance sign-off before it goes anywhere. We will not make a product claim on your behalf that your own team has not approved.
How is insurance PR different from insurance marketing?
Marketing is what you say about yourself. PR is what an independent publication says about you. In a trust-driven category like insurance, the second one carries the weight — with customers, with partners and increasingly with AI assistants that cite journalism rather than advertising.
Do you work with insurtech startups?
Yes. Funding rounds, launches, partnerships and founder profiles are some of the most placeable stories in the sector, and they are the coverage investors look for when they research you.
Will this help us show up in AI search?
It is designed to. Assistants such as ChatGPT, Gemini and Perplexity answer using published journalism they consider credible, so genuine editorial coverage on authoritative domains is the most direct route to being named in those answers.
Do you only work with London insurance firms?
No. We are a UK-wide insurance PR agency and work with firms across the country, as well as international insurers targeting the UK market. Being in the Lloyd’s postcode is not a requirement for national coverage.
How do you measure PR success?
We assess campaigns on coverage quality and relevance, brand visibility, share of voice, audience reach, online mentions and progress against your wider business objectives — not on impression counts that no one can act on.
Do you understand complex insurance topics?
Yes. We work with your team to understand the specialist knowledge behind the story, then translate it into clear, engaging communications without losing the substance that makes it credible to the industry.
What do you need from us?
Your expertise, your priorities, any data you are willing to share, and access to the right spokespeople. We handle strategy, messaging, content development and campaign delivery from there.
Can you help build the profile of our senior leaders?
Yes. We develop thought leadership and media opportunities around genuine expertise, helping CEOs, founders and senior specialists become recognised voices in their part of the market.
Find out where your insurance story can be published
Tell us what you sell and who you sell it to. We will come back with the publications we can place you in, what it costs, and whether we think your brand is a fit — before you spend anything.
🔒 No Contracts • No Obligation • 100% Confidential