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Insurance PR · London market & UK

Insurance PR Agency in London: for insurers, brokers, MGAs and insurtechs

Insurance is a trust business, and most of its news is about things going wrong. United Press helps insurers, brokers, managing general agents and insurtechs in the London market and across the UK earn coverage that builds trust with brokers, buyers and customers, and handle the stories nobody wants.

  • Free PR plan in 24 hours
  • Trade press and national media
  • Consumer Duty aware
  • Claims and crisis handling
Get my free PR planHow it works
Two audiences

Insurance PR has to work for the market and for the public

The London market and trade

Brokers, underwriters and capacity providers read the insurance trade press. Appointments, new capacity, product launches and market commentary build standing where deals are done.

Customers and the national press

Personal finance desks write about claims, prices and fairness. Clear, helpful comment on renewals, weather events or fraud builds public trust and protects your brand when a story breaks.

The rules

What insurance PR must respect

FCA Consumer DutySince July 2023, firms must deliver good outcomes and fair value. Press claims about cover, claims payouts or prices must match what customers actually get.
Financial promotionsCompany-written content that promotes a policy can be a financial promotion. We flag it for your compliance team before it goes out.
Claims storiesCustomer stories need consent and care. We never share claim details without permission.

We are a PR firm, not a compliance adviser, and we work with your compliance lead.

What we do

Insurance PR services

Trade press programme

News, appointments and comment pitched to the insurance trade titles brokers read.

Booked features

Placements in named titles from our partner list, agreed and dated in writing. Live by that date, or a 100% refund.

Consumer comment

Ready-approved lines for personal finance desks on prices, claims and seasonal risks.

Insurtech launches

Funding, partnership and product news for insurtechs, explained for brokers and buyers.

Claims and crisis

When a claim goes viral or a complaint reaches the press: fast, fair and accurate response.

Reviews and reputation

Fake or rule-breaking reviews removed within 96 hours, or 100% refunded.

How it works

Four steps

  1. Free PR planAngles, trade and national titles that fit, within 24 hours.
  2. Titles and dates in writingBooked placements named and dated before work starts.
  3. Draft and approveWe write; your compliance team signs off.
  4. Publish and reportLinks, screenshots and search visibility.
FAQ

Insurance PR: common questions

Do you work with Lloyd’s and London market firms?

Yes. We work with London market insurers, brokers and MGAs, as well as UK retail insurers and insurtechs.

Can you get us into the insurance trade press?

Yes. We pitch news and comment to the trade titles brokers and underwriters read. Editors decide what runs, so pitched coverage is not guaranteed; booked placements are.

Can you help when a claim story goes public?

Yes. Crisis management is our main specialism. We help you respond quickly and fairly, with your compliance and claims teams.

How much does insurance PR cost?

There is no fixed price list. You get a written plan and quote after a free call.

Financial PRFintech PRCorporate reputationTrustpilot reviewsCrisis PR

Free PR plan

Tell us about your business

Share your firm, your news and who you want to reach. Within 24 hours you will have a free PR plan.