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Culture magazines representing coverage in PAPER

Best Way to Get Featured in PAPER Magazine (2026): Earning Culture Coverage

PAPER has covered New York’s downtown culture, fashion, music and nightlife since 1984. Coverage there is earned. Here is what its editors care about, and the guaranteed culture titles you can book alongside it.

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Straight answer

Can you buy a feature in PAPER?

Not through us. PAPER is not in our publication network, so we cannot guarantee coverage there. Its editors choose who they feature, and that independence is part of why the magazine matters.

2014

PAPER’s “Break the Internet” issue with Kim Kardashian is one of the best-known magazine covers of the internet age. It shows what PAPER values: ideas that people talk about.

Since 1984

A short history of PAPER

  • 1984Founded in New York by Kim Hastreiter and David Hershkovits.
  • 2014The “Break the Internet” issue is published in November.
  • 2017Sold to ENTtech Media Group.
  • 2023Staff laid off in April. The title is bought by Street Media in June and returns in September, with Justin Moran as editor-in-chief.
  • 2025A Spanish-language edition is launched.

Source: PAPER (magazine) on Wikipedia.

The beat

What PAPER covers

Pop culture with an edge, and the people shaping it.

Pop musicEmerging artistsFashionNightlifeQueer cultureBeautyInternet cultureArt
Earned coverage

How to get PAPER to notice

Be earlyPAPER likes artists and designers before they break through.
Bring a point of viewA clear identity matters more than a big budget.
Make it visualStrong images, video and styling get attention.
Invite, don’t just sendShows, parties and launches are where editors meet new names.
Offer accessInterviews, first looks and behind-the-scenes moments.
Keep it shortA few lines, a link and one great image.
Guaranteed options

Culture titles you can book

In our network. Agreed in writing, approved by you, and live within 14 days of approval or a 100% refund.

NylonFashion, music and culture. Listed do-follow. Dazed MENAYouth culture in the Middle East. SPINMusic. Listed do-follow.

Titles available through our network, not a list of past clients. Terms confirmed in writing before you book.

Example campaign plans

Three example culture campaigns

Example plan · Music

A London pop artist launching in the US

“The London pop star New York needs to hear”

  • Route: SPIN and Nylon, then earned pitching to PAPER.
  • Angle: the debut and visuals.
  • Outcome sought: streams.
Example plan · Beauty

A UK indie make-up brand

“The bold British make-up brand loved by drag artists”

  • Route: Nylon feature, with an exclusive look offered to PAPER.
  • Angle: community.
  • Outcome sought: US sales.
Example plan · Nightlife

A UK club night touring New York

“The London party crossing the Atlantic”

  • Route: earned pitching with event access.
  • Angle: the scene and people.
  • Outcome sought: ticket sales.

Illustrative plans with example headlines. They are not client results.

United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.

FAQ

PAPER questions

How do I get featured in PAPER magazine?

Coverage is earned. PAPER looks for new talent, a strong point of view and great visuals. It is not in our network, so we cannot guarantee a feature there.

Is PAPER still publishing?

Yes. It paused in April 2023, was bought by Street Media in June 2023 and returned that September.

Who edits PAPER?

Justin Moran has been editor-in-chief since 2022 and returned when the magazine relaunched in 2023.

What was Break the Internet?

PAPER’s November 2014 issue with Kim Kardashian, one of the most talked-about covers of the decade.

What can I book instead?

Nylon, SPIN and Dazed MENA are in our network and can be guaranteed within 14 days of approval.

How much does it cost?

There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.

Free plan

Want coverage in culture media?

Tell us about your work and your audience. We will send a free plan with honest advice on PAPER and the titles we can guarantee.

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The honest picture

How coverage in PAPER really works

PAPER is the New York culture magazine behind the “Break the Internet” covers. Its staff were laid off in 2023 and the title was relaunched later that year under new owners, with a smaller team focused on music, fashion, nightlife and internet culture.

The routes, in the order they usually work

  1. New voices. Artists, designers and creators on the way up, pitched before everyone else has written about them.
  2. Premieres. A new track, video or collection offered to PAPER first.
  3. Visual stories. Shoots and projects with strong, original imagery.
  4. Partnerships through PAPER’s commercial team, labelled as such.

What PAPER editors look for

  • Cultural relevance and a distinctive point of view.
  • Exclusivity: being first matters.
  • Images that work on social media as well as on the page.

PAPER is not in our partner inventory, so there is no guaranteed route. If it fits your story we pitch it alongside guaranteed placements in culture titles that are.

Written by the United Press editorial team, 4 October 2026.

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