Get Featured in CNBC
CNBC is the world’s leading business and financial news network, commanding an audience of over 400 million people across television, digital, and mobile platforms globally. A CNBC feature places your brand directly in front of investors, entrepreneurs, and corporate decision-makers who shape global markets. At United Press, we specialise in securing impactful CNBC coverage — from digital articles and contributor pieces to coveted live television appearances — that drives brand authority, investor confidence, and commercial results.
The Power of CNBC's Global Business Audience
CNBC reaches an unparalleled audience of high-net-worth individuals and business professionals. Its viewers and readers are actively seeking investment opportunities, industry insights, and the next market-moving story. When your brand appears on CNBC, you gain instant credibility with the financial community — a credibility that translates directly into investor enquiries, partnership opportunities, and customer trust. Our press release distribution services are specifically designed to complement CNBC campaigns for maximum impact.
Our Proven CNBC PR Approach
Securing CNBC coverage requires a fundamentally different approach than pitching print publications or blogs. CNBC operates on the 24-hour news cycle, which means timing is everything. Our PR strategists monitor real-time market movements, economic announcements, and trending business stories to identify windows where your brand can provide expert commentary or break news. We craft pitches that are concise, data-rich, and directly tied to what CNBC producers are actively covering — because in broadcast news, relevance and speed win.
What Sets CNBC Apart from Other Business Media
CNBC’s unique combination of live television, digital journalism, and social media reach creates a multiplier effect that no other business outlet can match. A single CNBC TV segment can generate millions of live viewers, tens of thousands of social media engagements, and extended digital coverage that lives online indefinitely. The network’s website attracts over 90 million monthly unique visitors, and its video content is shared across LinkedIn, Twitter, and YouTube at extraordinary rates. This multi-platform amplification is why CNBC coverage consistently delivers the highest ROI of any financial media placement.
Types of CNBC Coverage We Secure
CNBC Television Appearances
Live and recorded segments on CNBC’s flagship programmes including Squawk Box, Power Lunch, and Closing Bell. We handle everything from initial producer outreach to media training for your spokesperson, ensuring confident, articulate appearances that position your brand as an industry authority.
CNBC Digital Articles & Features
In-depth editorial coverage on CNBC.com that reaches millions of business readers. Our team identifies the strongest digital angles for your brand and works with CNBC journalists to secure features, interviews, and expert commentary placements that generate lasting online visibility and valuable backlinks.
CNBC Contributor & Opinion Pieces
Position your CEO or leadership team as a trusted CNBC contributor. These regular opinion columns establish ongoing thought leadership, building a loyal readership among CNBC’s influential audience and creating a powerful library of authoritative content associated with your brand.
Our Step-by-Step Process for CNBC Placement
We begin every CNBC campaign with a comprehensive media audit — analysing your brand’s news value, identifying your strongest spokespeople, and mapping your story to CNBC’s current programming priorities. Our team then develops a targeted pitch strategy, tailoring messaging to specific CNBC shows, digital verticals, and individual producers. We leverage our established relationships within the CNBC newsroom to ensure your pitch receives genuine consideration, not just an inbox placement.
Once a placement is secured, we provide thorough preparation — from detailed briefing documents and anticipated questions to full media training sessions for television appearances. After publication or broadcast, we manage amplification through your owned channels, social media, and syndication partnerships to maximise the reach and longevity of your CNBC coverage. Our success measurement framework tracks every impression, engagement, and business outcome generated by your coverage.
Industries That Benefit Most from CNBC Coverage
Step 1: Project Discovery & Market Assessment
We begin by understanding your AI technology project, product model, business goals, and target market. At unitedpress.uk, we assess: Project credibility and readiness Competitive AI and tech market landscape Regulatory and compliance considerations Investor and media positioning opportunities This ensures every PR campaign is strategic, compliant, and market-aligned.
Step 2: PR Strategy & Narrative Development
Once the foundation is clear, we craft a clear and credible brand narrative. We help SaaSne: Core messaging and value proposition Product or platform positioning Founder and leadership story Long-term PR and thought leadership angles This step ensures your message is consistent, understandable, and trust-driven.
Step 3: Content Creation & Press Release Execution
Our team develops high-quality, media-ready content designed for authority platforms. This includes: AI & Tech press releases Editorial articles and features Founder interviews and expert insights Compliance-friendly announcements All content is built to meet journalistic standards, not promotional hype.
Step 4: Media Outreach, Placement & Guaranteed Publicity
We execute targeted media outreach and placement across AI & tech and mainstream platforms. Through unitedpress.uk, projects gain visibility on: Global tech media Financial and business publications Technology platforms Mainstream global outlets This step delivers credible third-party validation, not just exposure.
Step 5: Ongoing PR, Reputation Management & Growth Support
PR does not stop after one campaign. We support long-term growth through: Continuous media coverage Reputation and crisis monitoring Thought leadership expansion Market positioning and authority building This ensures your brand grows with trust, consistency, and market leadership.
While CNBC covers a broad spectrum of business topics, certain industries see particularly strong results from CNBC placements. Financial services, fintech, and investment firms naturally align with CNBC’s core editorial focus. Technology companies — from SaaS providers to hardware innovators — benefit from CNBC’s influential tech coverage. Real estate firms, e-commerce brands, and consumer-facing businesses also gain tremendous value from CNBC’s vast consumer audience. Our team at United Press has secured CNBC placements across every major sector.
The Measurable Impact of CNBC Coverage
CNBC coverage delivers quantifiable business results that far exceed typical media placements. Our client data shows that CNBC television appearances generate an average 340% spike in website traffic within 24 hours, while CNBC digital features drive sustained organic traffic growth for months following publication. The credibility halo of CNBC coverage extends to investor relations, sales conversations, and recruitment — our clients consistently report that prospects and partners reference their CNBC features in business discussions. CNBC’s domain authority of 92 also delivers exceptional SEO value through high-quality backlinks.
Client Success Stories
AI Startup Closes Oversubscribed Funding Round
An artificial intelligence startup approached United Press seeking credibility with Silicon Valley investors. We secured a live segment on CNBC’s TechCheck programme, where the CEO demonstrated their platform to millions of viewers. The appearance generated over 500 inbound investor enquiries and directly contributed to their Series A being oversubscribed by 200%.
Consumer Brand Drives Record Online Sales
A direct-to-consumer wellness brand needed mainstream visibility to compete with established players. We placed their founder on CNBC’s segment covering emerging consumer trends. The broadcast generated a 420% spike in website visits and their best single-day sales performance, exceeding projections by £180,000.
Private Equity Firm Establishes Thought Leadership
A mid-market private equity firm sought recognition beyond their existing network. We secured a regular CNBC contributor column for their managing partner, covering M&A trends and market analysis. Within six months, the firm had tripled their inbound deal flow and received direct approaches from two FTSE 250 companies exploring strategic partnerships.
We report on what matters: publication authority scores, referral traffic generated, backlink quality, social amplification, and downstream business impact. You receive monthly reports showing exactly which placements were secured, their estimated reach, and how they contribute to your SEO profile. We measure success by whether our work moves the needle on fundraising, sales pipeline, and brand recognition—not by counting press release sends.
AI startups operate on compressed timelines. Your market window, runway, and competitive position demand a PR partner who moves fast. Our editorial team can produce publication-ready content within 48 hours, and our journalist relationships allow us to secure placements on accelerated timelines when news is time-sensitive. From product launches to crisis response, we match the pace of the technology industry.
The United Press CNBC Advantage
Why Brands Choose United Press for CNBC PR
How We Help AI & Tech Startups Win Media Coverage
Broadcast Media Specialists
Unlike generalist PR firms, our team includes former broadcast journalists and television producers who understand how CNBC’s newsroom operates from the inside. We know what producers look for, how to frame a segment pitch, and how to prepare your spokesperson for the fast-paced environment of live television.
Real-Time Reactive PR Capability
CNBC moves at the speed of markets. Our reactive PR team monitors breaking news 24/7 and can position your brand as an expert source within hours of a major market event. This rapid-response capability has secured countless last-minute CNBC appearances for our clients when timing was critical.
Integrated Multi-Platform Strategy
We don’t just secure a single CNBC hit — we build comprehensive media campaigns that leverage your CNBC coverage across multiple platforms. From contributed articles in complementary publications to strategic social media amplification, every element is designed to maximise the impact of your CNBC placement.
Frequently Asked Questions
Common questions from brands seeking CNBC coverage through United Press.
How do I get my company featured on CNBC?
The most effective route is through a specialist PR agency with established CNBC relationships. United Press works directly with CNBC producers and journalists to pitch your story, prepare your spokesperson, and manage the entire placement process. We handle everything from initial outreach to post-broadcast amplification, ensuring your CNBC appearance delivers maximum business value.
Do I need media training for a CNBC appearance?
We strongly recommend media training for any live television appearance. CNBC interviews move quickly, and producers expect guests to deliver concise, authoritative commentary under time pressure. Our media training programme covers message development, handling challenging questions, body language for camera, and practice segments that simulate real CNBC interview conditions.
Can CNBC coverage help with my company's SEO?
Absolutely. CNBC.com has a domain authority of 92, making it one of the most powerful websites for SEO. Features and mentions on CNBC generate high-authority backlinks, brand signals, and massive social sharing that collectively boost your search rankings. Many of our clients see measurable improvements in their Google rankings within weeks of a CNBC placement. Contact us to discuss your SEO goals alongside your PR strategy.
How quickly can I get on CNBC?
Reactive commentary opportunities can materialise within 24 hours when breaking news aligns with your expertise. Planned segments and digital features typically require 3-6 weeks of lead time. We assess your readiness during our initial consultation and build a timeline that balances speed with thorough preparation.
More CNBC PR Questions
What types of companies does CNBC feature?
CNBC features companies of all sizes — from pre-IPO startups to Fortune 500 corporations. The common thread is a compelling business story with market relevance. Whether you’re disrupting an industry, scaling rapidly, or providing expert analysis on market trends, CNBC is interested in stories that resonate with their business-focused audience.
Can you secure coverage on specific CNBC shows?
Yes, we tailor our approach to target specific CNBC programmes based on your brand profile and story angle. Whether it’s Squawk Box for morning market analysis, Mad Money for investment-focused narratives, or CNBC Make It for entrepreneurship stories, we pitch to the producers who match your content.
What other major outlets can you secure alongside CNBC?
1. What does an AI & Tech Startup PR Agency do?
We regularly secure placements across the full spectrum of tier-one business media. Alongside CNBC, our clients are featured in Bloomberg, Forbes, Reuters, Business Insider, The Times, The Telegraph, and The Guardian. A coordinated multi-outlet strategy creates compounding visibility that establishes your brand as a dominant voice in your industry.
2. How is an AI & Tech Startup PR Agency different from a traditional PR agency?
We develop comprehensive thought leadership programmes that include regular byline contributions to top-tier publications, speaker placement at industry conferences (Web Summit, CES, AI World Congress), LinkedIn content strategy for your C-suite, and expert commentary for journalists covering AI regulation, ethics, and market developments. Every piece of content reinforces your positioning as a market authority.
3. When should a AI technology project hire an AI & Tech PR agency?
Our approach goes beyond simple media outreach. We create editorial calendars aligned with your product roadmap and industry news cycles, ensuring your leadership team has a consistent, visible presence in the publications that matter. We also provide media training for technical founders who need support translating complex innovations into compelling soundbites.
4. Can AI & Tech PR help with investor confidence and fundraising?
The AI industry moves fast, and reputation risks are real—from data privacy concerns to algorithmic bias allegations. Our crisis communication services include 24-hour media monitoring, pre-prepared holding statements, rapid-response journalist outreach, and strategic narrative reframing. We help AI companies navigate sensitive topics while protecting brand equity and stakeholder confidence.
5. Do you provide guaranteed media placements?
We provide proactive reputation management including ongoing sentiment monitoring, competitor media analysis, and pre-emptive narrative development. When regulatory changes, competitor attacks, or market shifts threaten your positioning, our team responds within hours—not days. We also help prepare AI startups for the inevitable scrutiny that comes with growth, ensuring your messaging framework can withstand critical examination from journalists, regulators, and the public.
6. Is AI & Tech PR useful for established projects or only new launches?
Every crisis is also an opportunity. We help AI companies turn challenging moments into demonstrations of leadership, transparency, and commitment to responsible innovation. Our crisis playbooks are developed in advance and tailored to the specific risks facing your business, from data breaches to ethical AI controversies.
Launch Your CNBC PR Campaign Today
The financial media landscape moves fast, and the brands that secure CNBC coverage today gain a lasting competitive advantage. United Press is ready to develop your bespoke CNBC PR strategy — one that’s built on genuine media relationships, data-driven storytelling, and a relentless focus on delivering measurable business results. Don’t let your competitors dominate the conversation on the world’s most influential business network.
Speak with Our CNBC PR Specialists
Book your free consultation with our CNBC media team today. We’ll evaluate your brand’s CNBC potential, outline a clear placement strategy, and show you how we’ve helped businesses like yours secure the CNBC coverage that drives real growth. You can also reach us via email or live chat.
United Press is a premier London PR agency trusted by ambitious brands seeking coverage on the world’s most influential business platforms. Our CNBC PR service combines deep broadcast media expertise with strategic storytelling to deliver placements that move markets, attract investors, and build lasting brand authority. Get started with our team today.
Trusted by Ambitious Brands Globally
Our CNBC PR clients range from education technology firms and hospitality brands to legal sector companies and nonprofit organisations. Whatever your industry, our team knows how to craft the CNBC-ready narrative that gets your brand on air and online with the world’s most watched business news network.