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Best PR Agency UK 2026

Young founder checking an online feature about her brand on a tablet

Best Way to Get Featured in Elite Daily (2026): Guaranteed Millennial and Gen Z Coverage

Elite Daily launched in 2012 as a site for millennials and is now part of Bustle Digital Group. United Press secures named, approved features on elitedaily.com, live within 14 days of your approval or a 100% refund.

The story so far

From viral start-up to Bustle Digital Group

Elite Daily grew fast by speaking directly to young readers. That history explains its tone today.

2012

Launch

Founded by David Arabov, Jonathon Francis and Gerard Adams as “the voice of Generation Y”.

2014

Big on social

Ranked among the most-shared publishers on Facebook, and its documentary team won a New York Emmy.

2015

Daily Mail deal

Bought by DMG Media, owner of the Daily Mail, for an estimated $50 million.

2017

Bustle Digital Group

Sold to Bustle Digital Group, which publishes it today alongside Bustle and Romper.

Sources: Elite Daily history and The Drum.

Audience

Who reads Elite Daily?

Elite Daily was built for millennials and now speaks to millennials and Gen Z. Its readers come for relatable, conversational stories about dating, relationships, culture and everyday life.

For brands, that means a young, mobile, socially active audience that responds to personality, honesty and trends, not corporate language.

Topics readers come for

  • Dating
  • Relationships
  • Astrology
  • Entertainment
  • Beauty
  • Wellness
  • Travel
  • Apps and tech
  • Food and drink
Brand fit

Is Elite Daily right for your brand?

We will tell you honestly if another title would work better for your goal.

Strong fit

  • Dating, social and lifestyle apps.
  • Beauty, fashion and wellness brands aimed at under-40s.
  • Travel, food and drink launches with a fun angle.
  • Founders with a relatable personal story.
  • Entertainment and consumer tech releases.

Weaker fit

  • B2B, industrial or highly technical products.
  • Heavily regulated financial products.
  • Stories that only work as a corporate announcement.
  • Audiences mainly over 55.

For B2B audiences, see B2B PR or top publications instead.

Tone guide

How we write for Elite Daily readers

Talk like a personShort sentences, everyday words and a warm, direct voice.
Lead with the readerStart with the problem or moment readers recognise, then bring in your brand.
Be honestYoung readers spot hype fast. Real details beat big claims.
Use a hookA trend, a season, a survey or a cultural moment gives the story a reason to exist now.
Show, don’t sellQuotes, examples and a clear use case work better than a list of features.
One clear linkA single link to your site keeps the article natural and useful.
Same group, more reach

Bustle Digital Group titles to pair with Elite Daily

These sister titles are also in our publication network and listed as do-follow. We confirm terms before you book.

Titles available through our network, not a list of past clients.

Choose the format

A feature or a listicle?

Feature article (this page)

A story about your brand, founder or launch, written as an article. Best for building trust and explaining what makes you different.

Listicle placement

Your product included in a “top 5” or “top 10” style list. Best for product discovery. See Elite Daily listicle placements.

Announcing news to more media at the same time? Add our press release distribution service.

Example campaign plans

Three example Elite Daily campaigns

Example plan · Dating app

A UK dating app launching in the US

“This British dating app wants you to stop swiping and start talking”

  • Guaranteed: Elite Daily and Mic.
  • Angle: a new take on dating fatigue.
  • Outcome sought: US downloads.
Example plan · Beauty

A London skincare brand entering US retail

“The London skincare brand Gen Z is talking about”

  • Guaranteed: Elite Daily and The Zoe Report.
  • Angle: the founder’s story and the routine.
  • Outcome sought: online sales.
Example plan · Travel

A travel start-up for solo travellers

“Planning your first solo trip? This app does the hard part”

  • Guaranteed: Elite Daily and Bustle.
  • Angle: confidence and safety for solo trips.
  • Outcome sought: sign-ups.

Illustrative plans with example headlines. They are not client results.

United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.

FAQ

Elite Daily questions

How do I get featured in Elite Daily?

Pitch a timely, reader-first story to Elite Daily’s editors, or book a guaranteed feature through a publication network. With United Press, the placement is agreed in writing, you approve the article, and it goes live on elitedaily.com within 14 days of approval or you get a full refund.

Who owns Elite Daily?

Bustle Digital Group, which bought it from DMG Media in 2017.

Who is Elite Daily’s audience?

Millennials and Gen Z readers interested in dating, relationships, culture, entertainment and lifestyle.

Can you guarantee an Elite Daily article?

Yes. Elite Daily is in our publication network. We confirm the placement before you pay, and if the agreed article is not published you receive a 100% refund.

Is the link do-follow?

Our network lists Elite Daily features as do-follow and not marked as sponsored. We confirm the link terms in writing before you book.

What is the difference between a feature and a listicle?

A feature is an article about your brand or story. A listicle includes your product in a ranked or curated list. We offer both.

How much does it cost?

There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.

Free plan

Ready to be featured in Elite Daily?

Tell us about your brand and the audience you want to reach. We will send a free plan with the angle, timing and any sister titles that fit.

Publication facts

Elite Daily: what you get, how long it takes and who it suits

Elite Daily is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.

88Moz Domain Authority
82Ahrefs Domain Rating
Do-followA link to your website inside the article
1–2 weeksPublisher turnaround (we quote up to 4 weeks)
United States, GlobalWhere its readers are
Lifestyle · News · EntertainmentSections this title runs

How a feature in Elite Daily works

  1. Tell us your goal. Use the short form below. Within 24 hours you get a free plan: the route and the timeline.
  2. Approve the story. We write it in Elite Daily’s own style and you sign off every word.
  3. It goes live. The publisher’s turnaround is 1–2 weeks; we quote up to 4 weeks.
  4. You get the proof. A live link and a short report. Trusted since 2001: if it is not published, you get a 100% refund.

Who Elite Daily suits

Companies that sell, hire or raise investment in United States, and founders who want a recognisable lifestyle, news and entertainment title on their “as seen in” list. With a Domain Authority of 88, it also carries real weight for search engines and AI answers.

Good to know

  • Published as a feature article under the publisher’s own partner-content rules. We confirm the exact format in writing before you book.
  • Publisher turnaround 1–2 weeks. We quote up to 4 weeks so there is time for your approval and any edits.

Titles in the same area or sector you can combine with Elite Daily

Quick answers about Elite Daily

Can I get featured in Elite Daily?
Yes. Elite Daily is in our partner inventory. Tell us your goal on the form below and we reply within 24 hours with a free plan: the route and the timeline. You approve the article before it is published.
How long does a feature in Elite Daily take?
The publisher’s turnaround is 1–2 weeks once you have approved the article. We quote up to 4 weeks so there is time for your approval and any edits.
Is the link in Elite Daily do-follow?
Yes. The article in Elite Daily carries a do-follow link to your website, which search engines count.
What is Elite Daily’s domain authority?
Moz Domain Authority 88 and Ahrefs Domain Rating 82 at our last check (29 September 2026). Authority scores change over time, so we re-check before every booking.
Which titles go well with Elite Daily?
Titles in the same area or sector include Bustle, Inverse, Scary Mommy and Romper. One story can run across several of them, so ask us for a combined plan that reaches more of the readers you care about.

Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.