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The Milwaukee Journal Sentinel is Wisconsin’s best-known daily newspaper, formed in 1995 from two papers dating back to 1837 and 1882. United Press secures named, approved features on jsonline.com, live within 14 days of your approval or a 100% refund.
You can pitch the newsroom, or you can book a guaranteed feature. Pitching means offering Journal Sentinel reporters a genuine Wisconsin story, such as a new plant, new jobs or a local first. It costs nothing, but the editors decide, and many pitches are never used.
A guaranteed feature is agreed in writing before you pay. The Journal Sentinel is in our publication network: we plan the angle with you, write the article, you approve it, and it is published on jsonline.com within 14 days of your approval. If the agreed article is not published, you receive a full refund.
Listing details from our publication network, October 2026. Not marked as sponsored. We confirm all terms in writing before you book.
The paper carries the history of Milwaukee’s two great dailies. That depth is part of why a feature on jsonline.com is trusted by Wisconsin readers.
Founded with the backing of Solomon Juneau, the city’s founder and first mayor.
Led for decades by Lucius W. Nieman, who promised an independent and aggressive paper.
The two newsrooms merge into one daily. The paper joined Gannett, now the USA Today network, in 2016.
Source: Encyclopedia of Milwaukee, University of Wisconsin–Milwaukee.
The Journal Sentinel is known for investigations that change things in Wisconsin. Its readers expect facts and evidence, so your feature needs real detail: names, numbers, places and dates. That is how we write it.
Before the merger, The Milwaukee Journal had already won several Pulitzers, starting with a public service award in 1919.
Readers in Milwaukee and its suburbs, across southeastern Wisconsin and beyond. They include business owners, executives at the region’s manufacturers, healthcare and university staff, investors and sports fans following the Bucks, Brewers and Packers.
Milwaukee is Wisconsin’s largest city, and jsonline.com is where many of the state’s business and civic conversations start. A feature there reaches the people who hire, buy and invest in the region.
For UK and international companies, it is a way to show Wisconsin partners and customers that you are serious about the market.
The strongest features connect your business to something Wisconsin readers already care about.
Southeastern Wisconsin has a long industrial history, from engines to machinery and electronics.
Story idea: a UK supplier opening a Wisconsin site or partnering with a local plant.
Milwaukee sits on Lake Michigan and has built a cluster of water research and technology firms.
Story idea: a clean-water product piloted with a Wisconsin partner.
Brewing is part of Milwaukee’s identity, and food and drink makers are big employers.
Story idea: a British food or drinks brand launching in Wisconsin stores.
Hospitals, medical research and health technology are major employers in the region.
Story idea: a health-tech service rolled out to Wisconsin patients.
Milwaukee is home to insurance, banking and payments businesses.
Story idea: a fintech hiring a Milwaukee team.
The Bucks, Brewers and nearby Packers bring huge local attention.
Story idea: a sponsorship or fan-experience launch.
Have news to share with more media? Combine your feature with our press release distribution service.
These titles are also in our publication network. Link terms are as our network lists them and are confirmed before you book.
| Newspaper | Area | Link |
|---|---|---|
| Wisconsin State Journal | Madison, the state capital | Do-follow |
| Green Bay Press-Gazette | Green Bay and northeast Wisconsin | Do-follow |
| Kenosha News | Kenosha, between Milwaukee and Chicago | Do-follow |
| Sheboygan Press | Sheboygan and the Lake Michigan shore | Do-follow |
| Wausau Daily Herald | Wausau and central Wisconsin | Do-follow |
| Oshkosh Northwestern | Oshkosh and the Fox Valley | Do-follow |
Titles available through our network, not a list of past clients. See also regional publications.
“British engineering company chooses southeastern Wisconsin for US expansion”
“New filtration pilot brings UK water technology to Lake Michigan”
“UK drinks maker brings its range to Milwaukee shelves”
Illustrative plans with example headlines to show our method. They are not client results.
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
United Press is a London PR agency at Brook’s Mews, working since 2001 and winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards. Planning a sector campaign? See engineering PR, healthcare PR and B2B PR.
Pitch a genuine Wisconsin news story to the newsroom, or book a guaranteed feature through a publication network. With United Press the placement is agreed in writing, you approve the article, and it goes live on jsonline.com within 14 days of your approval or you get a full refund.
jsonline.com is the website of the Milwaukee Journal Sentinel, the daily newspaper formed in 1995 when The Milwaukee Journal and the Milwaukee Sentinel merged.
It is part of the USA Today network. The paper joined Gannett in 2016.
Yes. The Journal Sentinel is in our publication network. We confirm the placement before you pay, and if the agreed article is not published you receive a 100% refund.
Our network lists Journal Sentinel features as do-follow and not marked as sponsored. We confirm the link terms for your article in writing before you book.
Yes, and it works best with a real Wisconsin or Midwest link, such as a new site, customers, a partner or an event in the region.
It can. Tools such as ChatGPT, Google AI Overviews and Perplexity rely on trusted, indexed sources. A clear, factual feature on a major news site makes an accurate mention more likely, though no one can guarantee it.
There is no fixed price. Every campaign is built around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Tell us about your business and your Wisconsin link. We will send a free plan covering the angle, timing and any other Wisconsin titles that fit.
The Milwaukee Journal Sentinel is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in Wisconsin, and founders who want a recognisable news title on their “as seen in” list. With a Domain Authority of 89, it also carries real weight for search engines and AI answers.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
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