The Lubbock tornado
When a tornado tore through downtown Lubbock and damaged the paper’s building, the A-J printed an eight-page edition in Amarillo so readers still got the news.
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The Lubbock Avalanche-Journal has reported on Lubbock and the South Plains of Texas since 1900. United Press secures named, approved features on lubbockonline.com, live within 14 days of your approval or a 100% refund.
Pitch the newsroom, or book a guaranteed feature. The A-J covers Lubbock, Texas Tech and the South Plains. A genuine local story can earn coverage, but editors decide.
The Lubbock Avalanche-Journal is also in our publication network. We agree the placement in writing before you pay, write the article with you, you approve it, and it goes live on lubbockonline.com within 14 days of approval. If not, you get a full refund.
Our network lists lubbockonline.com at DR 73 with a typical turnaround of one to two weeks and a no-follow link. We confirm the terms in writing before you book.
When John James Dillard and Thad Tubbs launched the paper on 4 May 1900, Dillard said the unusual name was meant to surprise the people of Lubbock. In 1926 the owners of the rival Lubbock Daily Journal bought the paper, and the Avalanche-Journal was born.
The A-J has changed hands several times but has stayed Lubbock’s main newspaper. Today it is part of the USA Today network.
Source: Lubbock Avalanche-Journal history.
When a tornado tore through downtown Lubbock and damaged the paper’s building, the A-J printed an eight-page edition in Amarillo so readers still got the news.
The paper’s reporting on Tim Cole’s wrongful conviction helped lead to the first posthumous pardon in Texas history, granted in 2010.
Lubbock is the hub of a large farming region and home to Texas Tech University. These are the areas where features land well.
Our network lists Lubbock Avalanche-Journal links as no-follow. That fits Google’s rules for paid placements. The value is local trust and visibility, not SEO link equity.
If do-follow links matter to your campaign, the Texas titles below are listed as do-follow in our network.
We confirm terms and a local angle.
We draft the article with you.
Nothing runs without your sign-off.
Published and the link sent to you.
These titles are in our publication network and listed as do-follow. We confirm terms before you book.
Titles available through our network, not a list of past clients. For wider reach, see press release distribution and regional publications.
“South Plains farmers test new water-saving irrigation system”
“New study platform rolls out to Lubbock students”
“UK guitar maker brings new talent prize to Lubbock”
Illustrative plans with example headlines. They are not client results.
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Annabelle SparksGlobal Head of Marketing
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Pitch a genuine South Plains story to the newsroom, or book a guaranteed feature through a publication network. With United Press, the placement is agreed in writing, you approve the article, and it goes live on lubbockonline.com within 14 days of approval or you get a full refund.
It is part of the USA Today network. Morris Communications sold it to GateHouse Media in 2017, and GateHouse later merged with Gannett.
It is the website of the Lubbock Avalanche-Journal, where guaranteed features are published.
No. Our network lists the Avalanche-Journal as no-follow. If you need do-follow links, we can add Texas titles that are listed as do-follow.
Yes, best with a real Texas link, such as customers, a partner, a trial or an event in the region.
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Tell us about your business and your Texas link. We will send a free plan with the angle, timing and any other Texas titles that fit.
The Lubbock Avalanche-Journal is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in Texas, and founders who want a recognisable news title on their “as seen in” list. With a Domain Authority of 81, it also carries real weight for search engines and AI answers.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
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