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US Celebrity Desk

In Touch after the print closure: pitching an American celebrity brand that now lives online

In Touch launched in 2002 under Bauer as a fast, inexpensive celebrity weekly aimed at a young female readership, competing directly with the established supermarket titles. Bauer’s American celebrity magazines went to American Media in 2018, which became a360media, and a360media merged with McClatchy in December 2024. In May 2025 McClatchy announced it was closing the print editions of In Touch, Life & Style, Closer and First for Women, with final issues appearing at the end of June. The magazine you may remember from a checkout queue no longer exists in that form. What remains is a digital celebrity operation, judged on how quickly it publishes and how well its stories travel on social platforms.

Stop pitching the magazine

There is no cover, no page plan and no weekly close to work towards. Every proposal is now assessed as a web story: does it have a headline people will click, an image that works in a feed, and a name American readers recognise. Framing a pitch around print placement immediately signals that the sender has not kept up.

The name carries the piece

Celebrity sites run on recognition. If the person at the centre of your story means nothing to an American reader, there is no story, regardless of how well known they are in Britain. That is the honest test to apply before you spend any time on a pitch, and it eliminates most UK founders straight away.

Reality television is the bridge

British reality formats and their casts have real currency with American audiences, and so does the royal family. A UK client with a genuine connection to a format that has crossed over, or to a person American readers already follow, has something workable. A connection invented after the fact does not survive an editor’s first look.

Move at story speed

This is a same-day environment. When something breaks, the useful contribution is a quotable comment, a clear image and a fast response, delivered within hours rather than after an approval chain has met. If your client needs two days to sign off a sentence, they will consistently miss the moment entirely.

Work the American news cycle

The desk runs on US Eastern time, and the celebrity cycle peaks around American award shows, network premieres, streaming release dates and the weekend gossip run. A pitch sent first thing in London lands overnight in New York. Aim for the UK afternoon, and time reactive comment to when the American day actually begins.

Sort the picture rights

Celebrity sites depend on images and cannot publish what they have no right to use. Supply photography you own or have licensed, with the credit stated and the permission clear. Assuming that a shot obtained for a British launch can be reused on an American site is a common and expensive mistake.

Editorial Reality Check

What In Touch publishes online

The mix is recognisable from the print years but faster and more visual. These are the recurring categories, and they show how narrow the opening is for a business story.

Celebrity relationship reporting, covering engagements, weddings, separations, custody matters and dating speculation involving names American readers already follow closely
Reality television coverage, following cast members from major American franchises and the formats that have crossed over from elsewhere
Royal family stories, which perform strongly with the American audience and are a consistent part of the daily output
Red carpet, fashion and beauty coverage built around events, public appearances and the clothing and products associated with recognisable faces
Family and parenting stories about celebrities, including pregnancies, births, school milestones and the domestic details the site’s readers follow closely
Listicles, galleries and quizzes designed for social distribution, drawing on television, film and music personalities familiar to the audience

Why Pitches Get Passed Over

Why UK approaches to In Touch go nowhere

The recurring theme is mismatch. A brand or founder story arrives at a desk whose entire output is organised around people American readers already care about.

No name an American reader knows. British recognition does not transfer automatically. Without a familiar face at the centre, there is nothing to build a headline on.
A press-release timescale. An announcement embargoed for next week, sent to a site that publishes within hours, is out of step with how the desk works.
Photography you do not control. Images without clear licensing cannot be used, and an editor will not spend an afternoon establishing who owns them.
A corporate story in celebrity clothing. A product launch with a paid ambassador attached is transparent, and the desk sees several of them every day.
Expecting a print outcome. Proposals built around cover lines or page placement misread a brand whose print editions closed in the summer of 2025.

Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.

UK-Specific Questions

In Touch questions from UK clients

Is In Touch still a printed magazine?

No. McClatchy announced in May 2025 that it was ending the print editions of In Touch, Life & Style, Closer and First for Women, with final issues published at the end of that June. The brand continues as a digital celebrity operation with a large social following. Any planning should therefore assume web publication, fast turnaround and social distribution rather than a print cycle.

Can a UK brand realistically appear in In Touch?

Only where a recognisable person carries the story. Product coverage does happen, but it happens because a celebrity is genuinely associated with the item, not because a brand has news. If a UK company has a credible link to someone American readers follow, there is a route. If it does not, the effort belongs with a different type of outlet.

How quickly does a reactive opportunity need answering?

Within hours, not days. Celebrity news cycles are short and the site is competing with several others covering the same story. A client who wants to contribute comment needs pre-agreed positions, a nominated spokesperson and someone empowered to approve wording quickly. Without that, the window closes before the approval process finishes and the effort is wasted.

Who publishes In Touch now?

It sits within McClatchy Media Company, following the merger with a360media completed in December 2024. Before that it had passed from Bauer, which launched it in 2002, to American Media in 2018, which subsequently became a360media. The chain matters because it explains the recent consolidation and the decision to concentrate the group’s celebrity output online.

Does British reality-television fame count in America?

Sometimes, and it is worth checking rather than assuming. Certain British formats and personalities have crossed over and are covered regularly by American celebrity sites; many others have not travelled at all. Before building a campaign on it, look at whether the person in question is already appearing in US coverage. That is a far better test than domestic follower counts.

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