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Award-Winning PR Agency·Best PR Agency UK 2026·Est. 2001
Best PR Agency UK 2026
Playboy has been a famous lifestyle brand since 1953. Here is what is really possible today: earned coverage in the US title, a guaranteed feature in Playboy Netherlands, and other lifestyle titles you can book.
Yes, but be clear which Playboy. Coverage on the main US site, playboy.com, is earned. Its editors choose what to run, and we cannot guarantee it.
Our publication network does include the Dutch edition, playboy.nl. A feature there can be guaranteed, live within 14 days of your approval or a 100% refund.
Pitch the editors with a story that fits their culture, style and interview pages.
A feature on playboy.nl, written with you and approved by you.
Men’s lifestyle and luxury titles in our network, for brands that want a US or global audience.
Terms as listed in our publication network, October 2026, and confirmed in writing before you book.
Founded by Hugh Hefner in December 1953, Playboy is now mainly a digital and licensing brand.
Source: Masthead, January 2025.
The name is well known, and it brings adult associations. Think about your customers before you book.
Not sure? We will tell you honestly if another title would serve you better.
Titles available through our network, not a list of past clients.
“British grooming brand launches in Amsterdam”
“The small-batch gin bartenders are talking about”
“Inside a workshop building watches by hand”
Illustrative plans with example headlines. They are not client results.
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Pitch the US editors with an original story, which is free but not guaranteed. Or book a guaranteed feature on Playboy Netherlands (playboy.nl) through United Press, live within 14 days of approval or a full refund.
No. The US site is not in our network, so any coverage there has to be earned.
Regular print stopped in 2020. Playboy returned to print in 2025 as an annual edition.
Our network lists it as do-follow, with no sponsored label. We confirm the terms in writing before you book.
It suits adult lifestyle brands such as grooming, drinks, travel and fashion. It is usually a poor fit for family, finance or public sector brands.
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Tell us about your brand and your market. We will send a free plan with the titles that fit, including Playboy Netherlands if it suits you.
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