To get quoted in the Financial Times as an expert source: register on relevant source lists, build direct relationships with 5-10 FT correspondents covering your sector, pitch timely data-led commentary within 2 hours of relevant stories breaking, and provide consistent high-quality insight that makes you the reliable first-call source.
FT desks to target
- Companies.
- Lex.
- Markets.
- Tech.
- Moral Money (ESG).
- Alphaville.
How to become a reliable FT source
- Proactive: offer commentary on breaking stories within 2 hours.
- Data-led: come to the table with hard numbers and sources.
- Named: prepared to be quoted on-record.
- Responsive: acknowledge FT requests within 30 minutes even to say you need more time.