Best PR for Recruitment Tech UK (2026): Coverage That HR Buyers Trust
PR for recruitment and HR technology companies, from applicant tracking and job platforms to assessment, onboarding and AI hiring tools. We help you reach HR leaders, recruiters and candidates through HR, business and tech media.
Three sides of the hiring market
Selling to businesses more widely? See our B2B PR page.
How to talk about AI in recruitment
Journalists and HR buyers are asking hard questions about fairness. Clear answers win trust.
| Question they ask | What a good answer covers |
|---|---|
| Is it fair? | How you test for bias, and what you found. |
| Who decides? | Where a human stays in the loop for hiring decisions. |
| Is it legal? | UK equality and data protection law, and the EU AI Act, which treats hiring AI as high risk. |
| What do candidates see? | How candidates are told AI is used and how they can ask questions. |
General guidance, not legal advice.
Hiring data journalists want
Anonymised, aggregated platform data turns into regular news.
Where HR tech gets covered
HR press. Titles for HR professionals, such as People Management and HR Magazine, cover tools, trends and research.
Recruitment trade press. News for agency owners and recruiters.
Business and tech press. Funding, growth and the future of work.
National news. Jobs data and workplace trends, especially around big economic releases.
Business and tech titles in our network
HR and trade coverage is earned. Next to that, you can book features in titles from our publication network, such as Entrepreneur UK, TechRound and The European Business Review. Booked features go live within 14 days of approval or you get a 100% refund.
Listed in our network, October 2026. Terms, including link treatment, are confirmed in writing before you book. Google asks that paid links are marked as sponsored or nofollow.
Three example HR tech campaigns
A jobs board with salary data
“Advertised pay for entry-level roles rises fastest outside London”
- Route: national and regional news with monthly data.
- Timing: alongside official jobs figures.
- Outcome sought: employer sign-ups.
An assessment tool
“We tested our hiring AI for bias: here is what we found”
- Route: HR and tech press, with full method published.
- Timing: before a major HR event.
- Outcome sought: trust and demos.
An onboarding platform raising funds
“Start-up raises funds to fix the first 90 days at work”
- Route: tech and business press, plus a TechRound feature.
- Timing: announcement day.
- Outcome sought: customers and hires.
Illustrative plans with example headlines. They are not client results.
What clients say about United Press
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Recruitment tech PR questions
What does PR for a recruitment tech company do?
It builds trust with HR leaders, recruiters and candidates through HR, trade, business and tech media, often using your own hiring data.
How should we handle questions about AI and bias?
Be open about how you test, what you found and where humans make decisions. Vague answers damage trust.
Can our platform data become news?
Yes, if it is anonymised, aggregated, large enough to be meaningful and clearly explained.
Do you work with HR tech companies outside the UK?
Yes, including US and European companies entering the UK market.
How quickly can a booked feature go live?
Within 14 days of your approval, or you get a 100% refund.
How much does recruitment tech PR cost?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Ready to win HR buyers?
Tell us about your product, your data and who you sell to. We will send a free plan with the angle, titles and timing that fit.
