UK sustainability PR requires claims to be verifiable, because the CMA’s Green Claims Code and ASA now actively penalise greenwashing. Sustainability PR agencies without scientific literacy write claims that trigger ASA rulings and reputation damage. Get it right and sustainability credentials become a measurable commercial advantage with UK consumers and B2B buyers.
UK sustainability PR compliance
- CMA Green Claims Code (environmental claims must be accurate, specific, verifiable).
- ASA rules on environmental advertising.
- SDR (Sustainability Disclosure Requirements) for fund products.
- TCFD (Task Force on Climate-related Financial Disclosures) for listed firms.
UK sustainability publications
- BusinessGreen.
- FT Moral Money.
- Bloomberg Green.
- Carbon Brief.
- edie.
- Environmental Finance.
- Responsible Investor.
Sustainability PR pricing
- Launch campaign: from £4,500.
- Retainer: from £4,500 per month.
- Greenwashing risk audit: from £2,500 one-off.