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Executive reputation · United Press · Since 2001

Executive & CEO Reputation Management in the UK: protect the name your company depends on

When a board member, investor or journalist searches your name, the first page of Google and the answer ChatGPT gives are your reputation. United Press helps CEOs, founders, directors and senior partners correct what is wrong, answer what is unfair and build a record that reflects who they are. Crisis management is our main specialism.

  • Confidential from the first call
  • Lawful removal routes, explained in plain English
  • Google and AI search, not just one platform
  • UK-led, with clients worldwide
Get a free reputation planHow it works
Why it matters

Your name is searched before every important meeting

Before a funding round, an acquisition, a board appointment or a major hire, people look you up. They see the first page of Google, the knowledge panel, news results, LinkedIn, Glassdoor reviews of your company and, more and more often, a summary written by an AI assistant. One old article, a hostile forum thread or an angry ex-employee’s review can sit at the top for years and colour every first impression.

Executive reputation management is the work of making that first page accurate, fair and current. It is not about hiding the truth. It is about making sure out-of-date, misleading or unlawful content does not speak louder than the facts.

Before a deal

Funding rounds, exits and acquisitions bring due diligence. We check what investors and their advisers will find, and fix what can be fixed before they look.

During a crisis

A news story, a lawsuit, a viral post or a whistleblower claim. We help you respond quickly and calmly, in the right places, so the story does not grow.

After the storm

When the crisis has passed but the results have not, we work on removal where the law or platform rules allow, and build accurate coverage that ranks.

What we do

What executive reputation management covers

Search result audit

We record what appears for your name in Google UK, Google News, images and video, plus what ChatGPT, Gemini, Perplexity and Copilot say about you. You see each result, why it ranks and what can lawfully be done about it.

Removal and correction

Where content breaks the law or a platform’s rules, we prepare the request: UK GDPR erasure (the “right to be forgotten”), Google’s policies on personal information, defamation complaints to website operators, and press complaints under the Editors’ Code.

Reviews and employer pages

Fake or policy-breaking reviews on Google, Trustpilot and Glassdoor that name you or your company are reported through each platform’s own process, with the evidence they ask for.

Crisis communications

Holding statements, media handling, social posts and staff messages, written so they are accurate, consistent and do not make the story bigger.

Positive, accurate coverage

Interviews, profiles and expert commentary in named publications, agreed in writing before work starts, so the first page reflects your real record.

Profiles you control

LinkedIn, speaker bios, company leadership pages and Wikipedia-style facts kept consistent, because Google and AI tools trust information that matches across sources.

How it works

Five steps, agreed with you in writing

  1. Confidential callYou tell us what worries you and who you need to reach. Nothing is shared outside the team working on your case.
  2. Free reputation planWe send a written plan: every result that matters, what can be removed, what can be corrected, what must be outweighed, and the order to do it in.
  3. Removal and correction requestsWe prepare and file the requests the law and platform rules allow, and tell you honestly which ones are likely to succeed.
  4. Build the accurate recordCoverage, profiles and expert content in places Google and AI tools trust, written with you and approved by you before anything goes live.
  5. Monitor and protectWe watch your name in Google and AI answers, so new problems are caught early, not months later.
The UK rules we work with

What the law allows, in plain English

UK GDPR, Article 17: the right to erasureSearch engines must consider removing results about you that are inaccurate, out of date or no longer relevant, weighed against the public interest. Senior business roles carry more public interest, so requests need careful framing.
Defamation Act 2013A statement must cause, or be likely to cause, serious harm to your reputation. Section 5 gives website operators a process for handling complaints about posts by their users.
Editors’ Code and IPSOMost UK newspapers and magazines follow the Editors’ Code. Inaccurate reporting can be corrected through the publisher or through IPSO.
Platform rulesGoogle, Trustpilot, Glassdoor, LinkedIn and Reddit each have their own policies on fake reviews, harassment and personal information. Content that breaks them can be reported and removed.

Where a case needs a solicitor, we tell you, and we work alongside your legal advisers.

Straight answers

What we will not do

  • Write fake reviews, fake articles or fake profiles
  • Promise to delete lawful, accurate journalism
  • Hack, threaten or pay anyone to take content down
  • Hide the truth from regulators, investors or the courts
FAQ

Executive reputation management: common questions

Can you remove a negative news article about me from Google?

Sometimes. If the article is inaccurate, out of date or contains private information, a UK GDPR erasure request to Google or a correction request to the publisher may succeed. If it is accurate and in the public interest, removal is unlikely, and the right approach is to build accurate, current coverage that ranks above it.

How long does executive reputation management take?

Removal requests can be decided in weeks. Changing what ranks on the first page usually takes three to six months of steady work, depending on how strong the negative results are.

Is it confidential?

Yes. Your case is handled by a small team, and nothing about you or your company is shared with anyone outside it.

Do you work with clients outside the UK?

Yes. We are UK-led and work with executives worldwide, including the UAE, Singapore, Europe and the US.

Can you change what ChatGPT says about me?

AI assistants repeat what trusted sources say. By correcting inaccurate sources and building accurate coverage on sites AI tools read, the answers they give change over time.

Online reputation managementCrisis PRRight to be forgotten UKRemove negative news articlesGlassdoor reviewsPrivate client reputation

Find out what people see when they search your name

Tell us your name and your concern. Within 24 hours you will have a free, confidential reputation plan.

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