AI SEO — also called Generative Engine Optimisation (GEO) — is the practice of optimising content, structured data, and authority signals to be cited and ranked by AI search engines including ChatGPT, Perplexity, Google AI Overviews, Claude, and Bing Copilot. AI SEO is a close cousin of traditional SEO but uses different tactics because AI systems rank citations rather than blue links.
AI SEO vs traditional SEO
- Traditional SEO: rank in Google’s 10 blue links for specific keywords.
- AI SEO: be cited as a source in AI-generated answers.
Core AI SEO tactics
- Direct-answer content structure.
- Hard numbers and specific facts.
- FAQ schema markup.
- Earned-media authority signals.
- Named-author E-E-A-T.
- Entity optimisation (Wikipedia, Knowledge Graph).