For print, three to six months before the season; for online, four to eight weeks. Missing the print planning window is the single most common reason a good travel story gets no coverage.

Openings, completed refurbishments, new routes, senior appointments, independently judged awards, and destination stories that give a writer something to build a feature around rather than a business to promote.

Only with evidence. Environmental claims are heavily scrutinised and a vague claim invites a complaint. Specific, verifiable statements about what you have actually done are both safer and more persuasive than general labels.

Yes. Independents often do well in travel media because the story is more distinctive than a chain announcement, provided there is a genuine hook rather than just an opening date.

On guaranteed placements, typically seven to fourteen days after copy approval. Pitched feature coverage runs to the publication’s own schedule and can take months.

The list on this page shows the travel and hospitality outlets currently in our guaranteed network, and it changes as titles are added. If a publication you have in mind is not listed, ask — we can often place outside the guaranteed list on a pitched basis, though without the same certainty of publication.

Yes. Destination and regional tourism stories often place more easily than single-property announcements, because they give a writer a broader subject. Where a property is part of a wider destination angle, we usually lead with the destination.

Something beyond the opening itself: a notable architect or designer, a restaurant with a known chef, a genuine first for the area, a significant investment figure, or jobs created locally. An opening date alone is a listing, not a story.