PR for UK restaurants focuses on four levers: securing reviews from named food critics, profiling the chef or founder, driving coverage around openings and menu changes, and building relationships with Time Out, Evening Standard, FT Weekend, Observer Food Monthly and Good Food Guide editors. Restaurant PR is relationship-driven — most agencies fail here because they treat food critics like regular journalists.
UK restaurant media we place in
- Time Out London, Manchester, Edinburgh (openings and must-try lists).
- Evening Standard food desk (London restaurants).
- FT Weekend food column.
- Observer Food Monthly.
- Good Food Guide, Michelin Guide, Estrella Damm lists.
- Telegraph, Times, Guardian food critics.
- Specialist trade: Big Hospitality, Caterer, Restaurant magazine.
Restaurant PR pricing
- Opening campaign (6-week launch PR): from £4,500.
- Ongoing restaurant retainer: from £2,500 per month.
- Chef profile campaign: from £3,500.