Best PR for Home Improvement Brands UK (2026): Reaching Homeowners and Trades
PR for DIY, building, heating, flooring, paint, garden and home tech brands. We reach the homeowners who buy, and the tradespeople who recommend and fit, through consumer, money and trade media.
Who decides what goes in the home
A kitchen, bathroom or interiors brand? See our kitchens and interiors PR page.
Homeowners
They read money, property and lifestyle press, and search for advice before they spend.
Tradespeople
Installers and builders read trade titles and often choose the brand they fit.
Retail buyers
Merchants and DIY chains watch trade press and sales data before listing a product.
The home improvement year
Claims that need proof
Money and consumer journalists check claims carefully. So do regulators.
| Claim | What you need |
|---|---|
| “Cuts your energy bills” | Test data, the conditions used and a realistic range, not a best case. |
| “Eco-friendly” or “green” | Specific evidence. The CMA’s Green Claims Code sets out what is expected. |
| “Easy to fit yourself” | Clear limits, especially for gas, electrics and structural work. |
| “Lasts a lifetime” | Warranty terms and test results that back it up. |
General guidance, not legal advice.
Home stories that get covered
Money-saving advice. Practical tips on bills, repairs and value. Money desks use expert comment often.
Data. Survey or sales data on how people are changing their homes.
Before and after. Real homes with strong photos, with the owner’s permission.
Trade insight. Installer shortages, training and new standards for trade press.
Home titles in our network
Most UK home coverage is earned. Next to that, you can book features in titles from our publication network, such as Luxury Lifestyle Magazine and London Loves Business in the UK, and Family Handyman and Home Accents Today in the US. Booked features go live within 14 days of approval or you get a 100% refund.
Listed in our network, October 2026. Terms, including link treatment, are confirmed in writing before you book. Google asks that paid links are marked as sponsored or nofollow.
Three example home improvement campaigns
A heat pump installer network
“What homeowners really paid to switch, and what they save”
- Route: money and property press with customer data.
- Timing: autumn.
- Outcome sought: quote requests.
A tool brand
“The five jobs most people should never try themselves”
- Route: lifestyle and consumer press with expert comment.
- Timing: spring bank holidays.
- Outcome sought: brand trust and sales.
A flooring manufacturer
“New training scheme to tackle the shortage of floor fitters”
- Route: trade titles and regional press.
- Timing: launch of the scheme.
- Outcome sought: installer loyalty.
Illustrative plans with example headlines. They are not client results.
What clients say about United Press
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Home improvement PR questions
What does PR for a home improvement brand do?
It reaches homeowners, tradespeople and retail buyers through consumer, money and trade media, with claims you can prove.
Should we target homeowners or trades?
Usually both. Homeowners create demand, and trades often choose the brand. Each needs different media.
Can you guarantee a mention in a money column?
No. Money and consumer coverage is earned. Guaranteed features are available only in titles from our publication network.
Do you work with brands outside the UK?
Yes, including overseas brands entering UK retail and UK brands selling in the US.
How quickly can a booked feature go live?
Within 14 days of your approval, or you get a 100% refund.
How much does home improvement PR cost?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Ready to get into more homes?
Tell us about your products, who buys and who fits them. We will send a free plan with the angle, titles and timing that fit.
