UK dev tools PR — for developer-facing products: APIs, SDKs, CLI tools, dev infrastructure platforms, language runtimes, and developer tools. Dev tool PR is its own niche: developers distrust traditional marketing, respond to technical substance, and drive adoption through Hacker News, developer newsletters, and open-source credibility rather than mainstream tech press.
UK dev tools publications and channels
- Hacker News (upvote-driven).
- The New Stack.
- InfoQ.
- DevOps.com.
- Computer Weekly.
- Developer-focused newsletters (Pragmatic Engineer, Software Lead Weekly).
- Conference keynote placement (GitHub Universe, KubeCon).
Dev tools PR services
- Product launch campaigns with technical substance.
- Open-source release PR.
- Conference speaker placement.
- Developer newsletter promotion.
- Hacker News launch coordination (risky, needs technical story).
Dev tools PR pricing
- Launch campaign: from £4,500.
- Retainer: from £4,500 per month.