Best PR Agency for Sheffield Businesses (2026): Local Stories, National Reach
PR for Sheffield and South Yorkshire businesses, from manufacturers and engineers to tech start-ups, university spin-outs, hospitality and retail. We are a London agency working with Sheffield clients remotely, pitching local, trade and national media.
What makes a Sheffield story
The city’s strengths give local businesses natural news angles.
The Sheffield and South Yorkshire media
| Outlet type | Examples and what they want |
|---|---|
| Local newspaper and news site | The Star and Sheffield Telegraph: local jobs, openings, people and community news. |
| Radio and TV | BBC Radio Sheffield and regional TV news: strong local people and visual stories. |
| Regional business press | Yorkshire business titles: deals, growth, investment and leadership. |
| Trade press | Titles for your sector, wherever your buyers are. |
Sheffield media coverage is earned. None of these outlets are in our paid publication network.
From local news to national coverage
Many national stories start in a regional newsroom. A strong Sheffield story with jobs, data or a person at its heart can travel to national business, trade and consumer press.
For a guaranteed national presence, you can also book features in titles from our publication network, such as The Independent (sponsored, no-follow), Entrepreneur UK and London Loves Business. Booked features go live within 14 days of approval or you get a 100% refund.
Listed in our network, October 2026. Terms are confirmed in writing before you book. Google asks that paid links are marked as sponsored or nofollow.
PR in other UK cities
Three example Sheffield campaigns
A family engineering firm
“Third-generation Sheffield firm wins first export order to Japan”
- Route: local press, regional business titles and trade press.
- Timing: contract announcement.
- Outcome sought: new enquiries and hires.
A university spin-out
“Sheffield start-up raises funds to scale its battery recycling process”
- Route: regional business and tech press, then an Entrepreneur UK feature.
- Timing: funding close.
- Outcome sought: partners and investors.
A new independent restaurant
“Kelham Island’s newest kitchen cooks only with Yorkshire produce”
- Route: local food writers, radio and city guides.
- Timing: four weeks before opening.
- Outcome sought: bookings.
Illustrative plans with example headlines. They are not client results.
What clients say about United Press
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Sheffield PR questions
Do you have an office in Sheffield?
No. We are based in London at Brook’s Mews and work with Sheffield businesses remotely, by phone and video, and in person when needed.
Can you get us into The Star?
We pitch local media with stories that fit, but coverage is the editor’s decision. Local outlets are not in our paid network.
Can a Sheffield business get national coverage?
Yes, with the right story. We pitch national and trade press, and can book guaranteed features in national titles from our network.
Do you work across South Yorkshire?
Yes, including Rotherham, Barnsley and Doncaster.
How quickly can a booked feature go live?
Within 14 days of your approval, or you get a 100% refund.
How much does PR cost for a Sheffield business?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Ready to tell Sheffield, and beyond?
Tell us about your business, your news and who you want to reach. We will send a free plan with the angle, titles and timing that fit.
