Best PR Agency UK 2026
Singapore → the world
Your story, told to the right press
UK and US publications, from LondonInternational Media Coverage for Singapore Companies — Get Featured in UK and US Publications
A London PR agency that secures guaranteed publication in UK, US and global business, finance and technology media for Singapore founders, scale-ups and established companies expanding beyond Southeast Asia. Trusted since 2001.
Singapore has excellent PR agencies. What most of them cannot give you is the UK and US press.
If your growth depends on Singapore readers, hire a Singapore agency. If your next round, your next market or your next hire sits in London, New York or Europe, you need coverage where those people actually read — and that is a different job.
Singapore's media market is one of the most concentrated in the world. A small number of titles carry enormous weight at home, and local agencies know them intimately. That is a real strength. But it is also a ceiling: a feature in the Singapore business press rarely travels to a venture partner in Mayfair, a procurement director in Manchester or a journalist in San Francisco deciding whether your company is worth a paragraph.
International media coverage solves a specific problem. When someone outside Singapore searches your company, your founder or your category, the results they find are the credibility check. If the only material is your own website and LinkedIn, you look local. If credible third-party publications in their own market have written about you, you look established. United Press exists to close that gap for Singapore companies — from London, in the titles that UK, US and global audiences trust.
It names the publications we can genuinely place your story in, states plainly which placements are editorial and which are sponsored, explains what "guaranteed publication" means in our contracts, and covers whether Enterprise Singapore grants can fund the work. It does not promise coverage in newsrooms nobody can promise — and it will tell you when international PR is the wrong tool.
What does international media coverage actually do for a Singapore business?
Coverage in UK and US publications is not a vanity metric. It changes the outcome of specific commercial moments — the ones where a stranger decides whether to trust you.
Fundraising from international investors
Western VCs, family offices and institutional LPs run diligence in their own press. A named feature in a UK or US business title sits in the data room and, more usefully, in the Google results they check before the first call.
UK and US market entry
Entering a new market with no press footprint means every prospect meets you cold. Coverage placed before launch gives sales, partnerships and recruitment something to point at from day one.
Regional HQ credibility
Singapore is where global firms base their Asia-Pacific operations. Being visible in the international press signals you belong in that company — to partners, regulators and enterprise buyers alike.
Hiring senior talent abroad
Candidates in London or New York search you before they reply. Third-party coverage answers "is this company real?" faster than any careers page.
Evidence for immigration and talent routes
Published material about a founder or executive is a listed criterion in several UK and US talent visas. Where an attorney judges it relevant, documented international coverage can support a UK Global Talent Visa, US O-1 or EB-1A petition. Whether it helps is a legal judgement, not ours.
Search and AI visibility
Credible coverage becomes source material for Google, ChatGPT and Perplexity when someone asks who leads your category. More is explained honestly further down — it is a mechanism, not a guarantee.
Singapore companies we work with on international PR
B2B technology and SaaS companies
The largest group by far. Singapore-built software selling to UK, European and US enterprises needs coverage in the technology and business press those buyers read — not the consumer press, and not only the Singapore trade titles. We place in UK and US B2B, technology and business publications and explain which are editorial and which are sponsored before anything is agreed. See also our B2B PR practice.
Fintech, payments and MAS-licensed firms
The Singapore–London fintech corridor is one of the most active in the world. A MAS-licensed firm expanding to the UK needs to be credible to FCA-regulated partners, banks and investors who have never heard of it. Business and finance coverage in the UK press does that work. Our fintech PR team handles the sector's compliance sensitivities.
Founders and executives building a personal profile
Investors back people. A founder who has been profiled, quoted or featured in international business media is easier to back, easier to introduce and easier to hire for. Profile-building coverage is often the most efficient first campaign for a Singapore company going global.
Agri-food, climate and deep-tech ventures
Singapore's national priorities in food security, sustainability and advanced manufacturing produce companies whose natural market is global from day one. Their story lands in international science, technology and business media far more readily than at home.
Professional services and advisory firms
Law, accounting, wealth and consulting firms serving international clients from Singapore use coverage to demonstrate expertise to prospects who research before they engage — thought leadership placed in business and trade titles rather than sales messaging.
Consumer and lifestyle brands going international
Beauty, food, fashion and lifestyle brands entering the UK or US need coverage in lifestyle and consumer media in those markets before retail conversations open. We have a dedicated retail and fashion PR practice for this.
UK, US and global publications available to Singapore clients
Real titles from our current media inventory, grouped by what they do for you. Publication opportunities depend on your story, campaign objectives and availability; the status of each placement — editorial or sponsored — is confirmed in writing before you commit.
We do not place in Singapore media. The Straits Times, The Business Times, CNA and Tech in Asia are not in our inventory, and we will not pretend otherwise. If you need Singapore coverage, a Singapore agency is the right choice and we will say so.
What we do have is deep access to UK, US and global business, finance, technology and lifestyle press — which is exactly where a Singapore company going international needs to be seen.
UK national and business press
UK edition · DR 91 · editorialUS business, finance and national press
DR 92
DR 94Technology press — for SaaS, fintech and deep tech
Netherlands edition · DR 91DR is Ahrefs Domain Rating as reported by our supplier — a third-party SEO metric, shown because clients ask for it. It measures a site's search strength, not editorial quality. Where a placement is sponsored it will be labelled as such by the publication; we tell you before you commit. Publication logos identify the titles; they do not imply endorsement of United Press. Availability changes and is re-verified at proposal stage. Browse the full publication list.
Guaranteed publication, explained honestly
Most PR retainers sell effort. You pay monthly whether or not anything runs. Guaranteed publication is a different promise, and it deserves a precise definition.
Guaranteed publication means the publication is agreed and named before the campaign starts. You approve the outlet and the angle. We prepare the content with you, place it, and confirm the live URL. If the agreed placement does not run, you do not pay for it. That commitment is in writing.
It is not a promise that any newsroom in the world will cover you. Nobody can sell you a Financial Times news story or a BBC interview, and an agency that says it can is describing something it cannot deliver. What we guarantee is delivery of agreed placements from a named list — which is the part of PR that can honestly be guaranteed.
Some of the titles in our inventory accept stories on editorial merit. Others run them as sponsored or partner content, and label them that way. Both have value: an editorial piece carries the publication's independent judgement; a sponsored placement in a high-authority title still gives you a permanent, indexable, citable feature in a publication your market recognises. What matters is that you know which you are buying. We state the status of every placement per outlet, before you commit — because the sceptic's objection to "guaranteed PR" is usually that nobody told the client the difference. We do.
This matters more for a company abroad than at home. Your Singapore investors can call around and check you out. A London investor reading about you for the first time has only the coverage — so it needs to be real, verifiable and in the right place.
Can Enterprise Singapore grants fund international PR?
Often, yes — and almost no PR agency, in Singapore or abroad, tells you so.
Enterprise Singapore's Market Readiness Assistance (MRA) grant supports Singapore SMEs entering new overseas markets. Its first pillar, Overseas Market Promotion, explicitly covers overseas marketing and public relations activities, with support of up to 70% of eligible costs, capped at S$20,000 for that pillar within an overall S$100,000 cap per new market. The core eligibility tests are that the business is registered and operating in Singapore, has at least 30% local shareholding, and is new to the target market.
The Enterprise Development Grant (EDG) supports larger transformation and market-access projects, and may be the better fit for a sustained international communications programme rather than a single launch.
We are a PR agency, not grant consultants. We will structure a campaign around a defined target market, provide the itemised UK invoices and coverage documentation a claim typically requires, and work to your grant timeline. Eligibility, application and approval are between you, your adviser and Enterprise Singapore — confirm current terms at enterprisesg.gov.sg before you commit, because the schemes change.
How it works from Singapore
Objective and market
Which market you are entering or raising in, who needs to find you there, and what the coverage is for — a round, a launch, a hire, a visa petition, or long-term profile.
Story development
A Singapore story rarely lands in a UK or US title as written for home. We find the angle that makes sense to a reader in London or New York and make the case for why your company matters to them.
Publication selection
We match the story to titles your market reads, and state for each whether the placement is editorial or sponsored — in writing, before you approve anything.
Content, approval and placement
We draft, you approve, we place. Interviews are scheduled in the overlap between UK morning and Singapore afternoon.
Documentation
Live URL, publication, date and a dated capture on publication day — formatted so the coverage is usable in a data room, a grant claim or a visa file, not just visible online.
The practical questions Singapore clients ask
- Time zone. London is seven hours behind Singapore in summer and eight in winter. Your afternoon is our morning; we run calls and interviews in that window.
- Invoicing. Invoices are issued from the UK, itemised by placement, in GBP with the option of USD. Ask your accountant how they treat UK-supplied services for GST purposes.
- Contracts. Agreed publications, statuses and timelines are written into the agreement. Nothing is placed that you have not approved.
- Who you speak to. One point of contact throughout, not a rotating account team.
Singapore PR agency or international PR agency: which do you need?
Usually both, for different jobs. Here is the honest split.
| Singapore PR agency | United Press (international) | |
|---|---|---|
| Best for | Singapore customers, regulators, local hiring, domestic reputation | International investors, UK/US market entry, global partners, overseas hiring |
| Publications | Straits Times, Business Times, CNA, Tech in Asia and the local trade press | UK, US and global business, finance, technology and lifestyle titles |
| Commercial model | Usually a monthly retainer for effort | Guaranteed publication — agreed placements, or you don't pay |
| Transparency | Varies | Editorial or sponsored status stated per outlet, in writing |
| Grant fit | Domestic schemes | MRA Overseas Market Promotion, where eligible |
| Where it falls short | Coverage rarely travels beyond Southeast Asia | We cannot place in Singapore media — and say so |
What international PR can — and cannot — do for you
It can
- Give investors, buyers and partners abroad credible third-party material to find
- Put your company in the UK and US press before you arrive in the market
- Build a founder's international profile ahead of a raise
- Produce documented coverage usable in a data room, grant claim or visa file
- Create permanent, indexable features that compound in search over time
- Give AI answer engines credible sources to draw on when asked about you
It cannot
- Place you in The Straits Times, Business Times or CNA — not our inventory
- Guarantee a news story in the FT, BBC, Bloomberg or Reuters — nobody can
- Replace a product, a market or a sales team that is not ready
- Guarantee rankings, or control how an AI system describes you
- Substitute for a Singapore agency if your customers are in Singapore
- Work in a week — agreed placements run on publication schedules
International coverage and AI search
A growing share of the people checking you out abroad will ask ChatGPT, Perplexity or Google's AI Overview rather than scroll a results page.
These systems assemble answers from sources they can find and weigh. When the only material about a Singapore company is its own website, there is little to draw on and the answer is thin or wrong. Where credible third-party publications in the target market have covered the company, there is more to work with, and the answer is more likely to include you.
That is the honest mechanism: a broader, credible footprint in the press your market reads gives these systems more to read. It is not a ranking lever, we cannot guarantee how any AI system describes you, and anyone selling "AI visibility" as a guaranteed outcome is overstating what is knowable. Coverage also earns editorial links from high-authority domains, which is the part search engines have always rewarded.
Why Singapore companies choose United Press
Trusted since 2001
Twenty-five years placing stories for founders and companies in the UK and international press — through several changes in how the media works.
A model you can hold us to
Guaranteed publication means agreed outlets, named in writing, delivered or not paid for. Not a retainer for effort.
Transparent about status
Editorial or sponsored, per outlet, before you commit. The question most agencies avoid is the first one we answer.
London, where the UK press is
We work in the market you are entering, in the working-hours overlap with Singapore.
Coverage built to be used
Documentation formatted for data rooms, grant claims and visa petitions — not just screenshots.
We say no when it's wrong
If you need Singapore coverage, or your story is not ready, we will tell you rather than take the brief.
What clients across our practice say
Real clients, in their own words. These are companies and founders we have placed across our UK and international practice — the same team and model a Singapore client works with.
United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.
Annabelle SparksGlobal Head of MarketingUnited Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.
James WhitmoreFounder & CEOThe team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.
Olivia BennettMarketing DirectorUnitedPress delivered three Forbes features in our first six weeks. We had been trying for a year with two other agencies.
Series-B Fintech FounderName withheld by requestUnited Press got our book covered in the right places before launch week.
UK Non-Fiction AuthorPublishingInternational PR for Singapore companies: frequently asked questions
What is international media coverage for a Singapore company?
Editorial or sponsored features about your company, founder or product in publications outside Singapore — typically UK, US and global business, finance, technology and lifestyle titles — that international investors, buyers, partners and candidates read and trust.
Can a UK PR agency really help a company based in Singapore?
Yes, if the audience you need is outside Singapore. We place in the UK, US and global press from London, run interviews in the working-hours overlap, invoice from the UK, and document coverage for use in data rooms, grant claims and visa files. We cannot place in Singapore media and say so.
How do Singapore companies get featured in Forbes, Business Insider or Yahoo Finance?
With a story that matters to that title's readers, pitched or placed in the right section, with content prepared to the publication's standards. Business Insider and Yahoo are in our current inventory. Forbes availability depends on the edition and route at the time; we confirm what is open before anything is agreed rather than promising it in advance.
What does "guaranteed publication" mean?
The publication is agreed and named before work starts, you approve the outlet and angle, and if the agreed placement does not run you do not pay for it. It is a guarantee of delivery on agreed placements — not a claim that any newsroom in the world will cover you.
Is the coverage editorial or sponsored?
Both exist in our inventory, and we tell you which applies to every outlet before you commit. Sponsored placements are labelled by the publication. An editorial placement carries the outlet's independent judgement; a sponsored one still gives you a permanent, indexable feature in a title your market recognises.
Can the MRA grant pay for international PR?
The MRA grant's Overseas Market Promotion pillar explicitly covers overseas marketing and PR activities, at up to 70% support capped at S$20,000 for that pillar, for eligible Singapore SMEs entering a new market. We provide the itemised invoices and coverage records a claim typically needs. Eligibility and approval are between you and Enterprise Singapore; check current terms before committing.
Do you place in The Straits Times, Business Times or CNA?
No. Singapore titles are not in our inventory. If you need domestic Singapore coverage, a Singapore agency is the right partner, and many companies use one alongside us.
How long does it take?
Agreed placements run on publication schedules. Some titles publish within days of approval; others work weeks ahead. We give you a realistic timeline per outlet at proposal stage rather than a single headline number.
How much does international PR cost for a Singapore company?
It depends on which publications you select, how many, and whether they are editorial or sponsored. We price per placement and show you the cost per outlet before you commit, so you can size a campaign to a launch, a raise or a grant budget. Ask and you will get real figures, not a range.
Can this coverage support a UK Global Talent, O-1 or EB-1A visa application?
Published material about the applicant is a listed criterion in these routes, and documented international coverage is often part of a petition. Whether particular coverage helps is a legal judgement for a qualified immigration attorney. We prepare documentation to that standard; we do not give immigration advice.
Does international coverage help with AI search like ChatGPT?
It gives these systems credible third-party sources to draw on when someone asks about your company or category, which is the honest mechanism by which it can help. No agency can guarantee how an AI system describes you, and we do not claim to.
What is the difference between international PR and a press release wire?
A wire distributes your announcement to many outlets at once; most of it is indexed but unread. International PR places a specific story in a specific publication your market actually reads, and documents the result. We offer distribution too, but it is a different tool for a different job.
Related services for companies going international
Tell us which market you are entering
Whether you are raising from international investors, opening in the UK or US, or building a founder's profile abroad — tell us the objective and we will tell you honestly which publications fit, which are editorial rather than sponsored, and whether international coverage is the right tool for you right now.