The Guardian does not accept paid contributions — coverage is only earned through editorial pitches to specific journalists. Success rates are low (single digits) but each placement is high-credibility and cited for years.
Guardian desks that cover business and tech
- Business and Money — financial news, company stories.
- Tech — tech policy, big tech, privacy, AI.
- Money — personal finance angle.
- Small Business Network — historically for UK SMEs.
- Opinion / Comment is Free — op-eds by named experts.
- Women in Leadership — gender-focused business stories.
Guardian pitch angles that work
- Data-led stories where your research reveals something genuinely new.
- Named, diverse spokespeople (the Guardian actively prioritises).
- Stories with a social or policy angle, not pure commercial.
- Climate, inequality, AI ethics — house themes.
Guardian pitch timeline and process
Pitch to a specific named journalist (not news@theguardian.com). 2-3 sentence email with the story hook in the subject line. Follow up once after 5 days. Accept that most Guardian pitches do not land — one in ten is a good ratio for well-targeted pitches.