Best Way to Get Featured in Vice (2026): What Changed and What Still Works
Vice went through bankruptcy in 2023 and changed how it publishes in 2024. Many old pitching guides are out of date. Here is the current picture, how to approach Vice today, and what you can book instead.
Can you get featured in Vice today?
Possibly, but only through its editors, and with a smaller team than before. Vice is not in our publication network, so we cannot guarantee a feature. Check what Vice is publishing now before you pitch, because its model has changed.
How Vice has changed
Before 2024
- A large newsroom publishing daily on Vice.com.
- Many verticals and international editions.
- Lots of freelance commissions.
From 2024
- Announced it would stop publishing on Vice.com.
- Moved to a studio model and partnerships with other media.
- Several hundred jobs cut.
Source: Al Jazeera, 23 February 2024.
Vice in four dates
Four questions to ask first
- Where is Vice publishing now?Look at its current site, social channels and partners before you write a pitch.
- Who is still commissioning?Find recent bylines on your topic. Old contact lists are likely out of date.
- Is your story documentary-worthy?Vice has always favoured first-hand, unusual, human stories.
- Would another title serve you better?For most brands, a title with a steady audience and a clear process is the safer choice.
Youth and culture titles you can book
In our network. Agreed in writing, approved by you, and live within 14 days of approval or a 100% refund.
Titles available through our network, not a list of past clients. Google asks that paid links are marked as sponsored or nofollow, and we will discuss link treatment with you.
Three example culture campaigns
A UK charity with a first-hand story
“Inside the night shelter run by former rough sleepers”
- Route: earned pitching with access offered.
- Angle: the people.
- Outcome sought: awareness and donations.
A UK music festival
“The small festival with a big underground line-up”
- Route: Complex feature.
- Angle: the scene.
- Outcome sought: ticket sales.
A UK privacy app
“The app that shows who is tracking your phone”
- Route: Mic and Inverse.
- Angle: digital privacy.
- Outcome sought: downloads.
Illustrative plans with example headlines. They are not client results.
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Vice questions
How do I get featured in Vice?
Check where Vice is publishing now, find editors covering your topic, and pitch a first-hand, unusual story. Vice is not in our network, so we cannot guarantee coverage.
Is Vice still publishing?
In February 2024 Vice said it would stop publishing on Vice.com and move to a studio and partnership model. Check its current channels before pitching.
Who owns Vice?
Fortress Investment Group, which bought it for $350 million after its 2023 bankruptcy.
When was Vice founded?
In 1994, in Montreal, as the Voice of Montreal.
What can I book instead?
Complex, Mic and Inverse are in our network and can be guaranteed within 14 days of approval.
How much does it cost?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Want coverage in culture media?
Tell us about your story and audience. We will send a free plan with honest advice on Vice and the titles we can guarantee.