Will a press release get me coverage in The Times, FT or Guardian?

Rarely on its own. National newspaper news desks receive hundreds of releases per day and cover a tiny fraction. Coverage at that level comes from direct relationships with named journalists, a genuinely newsworthy story (real numbers, exclusive data, significant people), and sometimes a pre-briefing under embargo. The wire is a support tool for that, not the primary mechanism.

How long after distribution will coverage appear?

Automated syndication to partner sites happens within hours. Real editorial pickup (a journalist reading the release and writing a piece) happens over 1 to 7 days, peaking in the first 48 hours. If no pickup after a week, move on — a stale release does not revive.

Does press release distribution help SEO?

Marginally, and less than agencies claim. Google explicitly devalues press-release-style links in most cases. Wires that automatically nofollow their links (most major ones now do) pass minimal SEO value. The SEO benefit is mainly indirect: if editorial coverage picks up the story, those links do pass authority.

Do I need to be in the UK to use a UK press release service?

No. We distribute UK-targeted releases for international clients wanting UK media reach. What matters is that the release is relevant to UK readers, uses UK spelling and references, and includes a UK spokesperson or angle where possible.

What industries do you cover for UK press release distribution?

We distribute releases across all sectors — from fintech and financial services to luxury fashion, consumer tech, healthcare, and startups. Sector knowledge matters: we know which desks at which publications cover your industry and how to angle the release for them.

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About The Up Coming

Can You Get Featured in The Up Coming?

Yes — United Press secures genuine editorial features in The Up Coming, an established online publication with a Domain Authority of 60. We develop the angle, write the article and handle editor outreach, your feature is published live with a contextual backlink to your site, and you pay only on publication.

The Up Coming publishes content for an engaged readership across the topics it covers. A placement here is a real, written editorial article — never an advert — which is exactly what gives it both reader credibility and lasting SEO value.

The Up Coming carries a Domain Authority of 60, placing it in the high-authority band that search engines and AI systems cite as credible. A genuine feature earns a lasting link and the kind of trusted coverage that supports visibility across both traditional and AI search.

FAQ

Get Featured in The Up Coming — FAQ

How can I improve my startup’s chances of getting in The Up Coming?

Lead with a genuinely innovative, newsworthy story and pitch the right editors — or partner with United Press, who handle the angle, pitch and outreach for you.

What does The Up Coming look for, and how should I tailor my pitch?

Innovation, impact, bold ideas and design-forward stories. We tailor each pitch to The Up Coming’s themes and audience.

What are the steps to get in The Up Coming as a featured entrepreneur?

Consultation, story development, a tailored pitch, and editor outreach — all managed end to end by our team.

Are there specific requirements or criteria?

Newsworthiness, originality and editorial fit matter most. We make sure your story meets The Up Coming’s standards.

Can hiring a PR firm help me get in The Up Coming?

Yes — it dramatically improves your odds and saves time, and United Press backs placements with a money-back guarantee.

How long does it take after submitting a pitch?

Timelines vary, but our placements are typically delivered within a few weeks, with live URLs reported as they publish.

Can I get featured in The Up Coming?

Yes. United Press secures genuine, published editorial features in The Up Coming. We develop the angle, write the article and handle editor outreach, and you pay only when your feature is published live.

What is The Up Coming’s Domain Authority (DA)?

The Up Coming has a Domain Authority of around 60 out of 100, placing it in the high-authority tier. A backlink from a DA 60 site carries meaningful SEO weight.

How do I get featured in The Up Coming?

The Up Coming favours genuine, relevant stories with a clear angle. United Press develops the angle, writes the feature and pitches the right editors for you.

What does The Up Coming cover?

The Up Coming covers the topics and trends most relevant to its audience. We tailor your story to fit its focus.

Is a The Up Coming backlink dofollow and permanent?

Where editorial policy allows, your feature carries a contextual link within a permanently published article, so the backlink keeps supporting your authority in both search and AI results over time.

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