Best Way to Get Featured in The Salt Lake Tribune (2026): Earning Nonprofit News Coverage
The Salt Lake Tribune is a nonprofit newsroom serving Utah since 1871. Coverage there is earned, not bought. Here is how to pitch it well, and which guaranteed Western titles you can book alongside it.
Can you buy a feature in The Salt Lake Tribune?
No, and no honest agency should promise one. The Tribune is not in our publication network, so we cannot guarantee a story there. Its editors decide what runs.
What we can do is help you find a real Utah story and pitch it to the right reporter. If you need guaranteed coverage too, we can book other Western titles from our network, live within 14 days of approval or a 100% refund.
The IRS granted it 501(c)(3) status in October 2019. It is funded by readers, donors and advertising.
A Utah paper with a long record
How to pitch The Salt Lake Tribune
- Start with UtahA real local link matters most: jobs, an office, customers, research or an event in the state.
- Pick the right deskBusiness, technology, outdoors, education or politics. Read recent stories and find the reporter who covers your area.
- Bring factsData, documents or a clear change that affects Utah readers. A press release alone is rarely enough.
- Offer real peopleA founder, an expert or a customer who will speak on the record.
- Keep it shortThree or four sentences, with the news in the first line.
- Respect independenceDo not offer payment or ask for copy approval. Nonprofit newsrooms guard their independence closely.
Utah angles that make news
The Wasatch Front has a fast-growing tech scene, often called Silicon Slopes. Outdoor recreation, national parks and skiing are big parts of the economy. Salt Lake City has also been chosen to host the 2034 Winter Olympics, which brings stories about venues, transport, tourism and suppliers.
For a UK company, the strongest angles are usually a new Utah office or partnership, a research link with a Utah university, or a product that solves a clear local problem, such as water use, air quality or housing.
Western titles you can book now
Terms as listed in our network, October 2026, and confirmed in writing before you book.
| Title | Area | Listed link |
|---|---|---|
| The Spectrum | St. George, Utah | Do-follow |
| Idaho Statesman | Boise, Idaho | Do-follow |
| The Denver Gazette | Denver, Colorado | No-follow |
| The Denver Post | Colorado | No-follow, discreet label |
Titles available through our network, not a list of past clients.
Three example Utah campaigns
A UK software firm opening in Lehi
“British software company picks Silicon Slopes for US base”
- Route: earned pitch to the Tribune’s business desk, plus The Spectrum.
- Angle: local jobs.
- Outcome sought: hiring.
A UK outdoor gear brand
“New lightweight kit tested on Utah’s canyon trails”
- Route: The Spectrum and Idaho Statesman.
- Angle: testing in national parks.
- Outcome sought: US sales.
A UK water-saving technology start-up
“Utah pilot cuts water use on city parks”
- Route: earned pitch with pilot data.
- Angle: drought and results.
- Outcome sought: city contracts.
Illustrative plans with example headlines. They are not client results.
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Salt Lake Tribune questions
How do I get featured in The Salt Lake Tribune?
Pitch a real Utah story to the right reporter, with facts and people willing to speak. Coverage is earned. The Tribune is not in our network, so we cannot guarantee a story there.
Is The Salt Lake Tribune a nonprofit?
Yes. The IRS granted it 501(c)(3) status in October 2019, making it the first legacy US daily newspaper to become a nonprofit.
Can I get guaranteed coverage in Utah?
Yes. The Spectrum in St. George is in our network, listed with a do-follow link. It goes live within 14 days of approval or you get a full refund.
How many Pulitzers has the Tribune won?
Two: one for coverage of the 1956 Grand Canyon air disaster and one in 2017.
Can a UK company get covered?
Yes, if there is a real Utah link, such as an office, a partner, research or customers in the state.
How much does it cost?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Want coverage in Utah and the West?
Tell us about your business and your Utah link. We will send a free plan with the pitch angle and any guaranteed titles that fit.