Get Featured in National Post from the UK in 2026 & Be Seen by Millions

The best way to get featured in National Post from the UK in 2026 is a named, editorial feature. United Press helps your business get featured in National Post — building your brand’s visibility, credibility and authority through real editorial coverage.

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The Wall Street Journal
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Sky News
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CNN
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Know the Title

What Is the National Post? Canada’s National Newspaper, Explained

Before you try to get featured in the National Post, it helps to know how the paper is built, who reads it and which desk decides what runs.

Launched1998, as a national daily for the whole of Canada
PublisherPostmedia Network, which also runs the Toronto Sun, Vancouver Sun, Ottawa Citizen, Calgary Herald and Montreal Gazette
BaseToronto, with reporters across the country
Business deskThe Financial Post, published as the paper’s business section
Its rivalThe Globe and Mail; together they are Canada’s two national newspapers
FormatsPrint, website, apps and newsletters

The national test every story has to pass

The National Post writes for readers from Vancouver to Halifax. An editor’s first question is simple: does this matter to people across Canada, or only to one city? A local opening, a single product update or a launch with no Canadian angle tends to go to a city title instead.

That is why we shape every National Post story around a Canada-wide point: jobs, investment, a policy debate, a consumer trend or a lesson Canadian business leaders can use. If a story suits a city audience better, we will suggest a Toronto Sun or Vancouver Sun feature instead.

NewsOpinion & commentFinancial PostPoliticsLife & cultureSports

Your Options

Five Ways to Get in the National Post

There is more than one door into the paper. Each one has its own editor, its own rules and its own timeline.

Labelled partner feature

A story about your business, written in the paper’s style and published by the publisher with a clear label. This is the route our placement guarantee covers.

Guaranteed

News story

Reporters cover news with a national angle: fresh data, a first for Canada, a major hire or expansion. Editors decide what runs, so no one can promise it.

Pitched

Financial Post business desk

Deals, funding rounds, earnings, sector trends and market moves. Strong for fintech, energy, property and companies entering Canada.

Pitched

Opinion & comment (op-ed)

A signed argument from someone with real standing on the topic. The comment desk wants exclusive, timely pieces with a clear point of view.

Pitched

Expert source

Reporters quote founders and specialists in stories they are already writing. A sharp quote can earn a mention within days.

Pitched

Editorial coverage cannot be bought, and anyone who promises a guaranteed news story is not being straight with you. We guarantee the labelled feature, then pitch the earned routes alongside it so you get the best of both.

Before You Pitch

What a National Post Editor Wants to See, and What Gets Ignored

We check every story against this list before it goes anywhere near the paper.

A pitch-ready story has

A Canadian angle. Customers, staff, partners or plans in Canada, or a lesson Canadian readers can use.
Something new. Fresh data, a first, a clear change in direction or a result that can be checked.
A named spokesperson. A founder or expert who can speak on the record and answer follow-up questions.
Proof. Figures, case examples and sources an editor can verify quickly.
Good images. Sharp headshots and product or location photos ready to send.
Timing. A hook tied to the news cycle, a season, a report or an event.

What weakens a pitch

Sales language. Superlatives and slogans read as advertising and are cut first.
No reason for Canada. A UK or US story with no Canadian link rarely clears the national test.
Old news. A launch that happened months ago, or a story already covered elsewhere.
Claims without evidence. “Market leader” with nothing to back it up.
Too narrow. One product feature, one city or one niche with no wider point.
A pitch sent everywhere. The same email to every desk instead of one tailored idea.

From London to Toronto

Why UK Companies Use National Post Coverage to Enter Canada

Canada shares a language, a head of state and a close trade relationship with the UK, yet most Canadian buyers have never heard of a British brand on day one. A National Post feature changes that quickly.

It answers the first search
Canadian partners, investors and hires search your name before a first call. A National Post article near the top of the results gives them a trusted, local reason to say yes.
It reads as Canadian, not foreign
Coverage in a Canadian title signals that you are committed to the market, which US or UK coverage alone cannot do.
It travels beyond the paper
Postmedia stories are often shared across its city titles, and a strong piece can open doors at the Financial Post for business follow-ups.
It feeds AI search
Tools such as ChatGPT, Gemini and Perplexity lean on established news sites when they describe a company. A National Post article gives them an authoritative source to cite.

Choosing the Right Title

National Post, Financial Post or The Globe and Mail?

Three national titles, three different audiences. Here is how we decide which one fits your story.

	National Post	Financial Post	The Globe and Mail
Best for	Founders, brands and experts with a story for all of Canada	Funding, deals, markets and company strategy	Policy, big business and long-form analysis
Readers	Business owners, professionals and engaged general readers nationwide	Investors, executives and finance professionals	Decision-makers, policy makers and senior professionals
Tone	Direct, lively, with a strong comment section	Numbers-led and market-focused	Measured and in-depth
Our route	Labelled feature (guaranteed) plus pitched news and op-eds	Financial Post feature plus business desk pitching	Earned coverage, pitched to the right desk

Publication facts

National Post: what you get, how long it takes and who it suits

National Post is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.

Brand mentionYour name and website appear; the link is no-follow

4–6 weeksPublisher turnaround (we quote up to 8 weeks)

CanadaWhere its readers are

NewsSections this title runs

How a feature in National Post works

Tell us your goal. Use the short form below. Within 24 hours you get a free plan: the route and the timeline.
Approve the story. We write it in National Post’s own style and you sign off every word.
It goes live. The publisher’s turnaround is 4–6 weeks; we quote up to 8 weeks.
You get the proof. A live link and a short report. Trusted since 2001: if it is not published, you get a 100% refund.

Who National Post suits

Companies that sell, hire or raise investment in Canada, and founders who want a recognisable news title on their “as seen in” list. As a trusted, established title, it also carries real weight for search engines and AI answers.

Good to know

Published as clearly marked sponsored content, as the publisher requires.
Also accepts stories from health, CBD, crypto and erotic businesses, which many titles do not.
Publisher turnaround 4–6 weeks. We quote up to 8 weeks so there is time for your approval and any edits.

Titles in the same area or sector you can combine with National Post

Quick answers about National Post

Can I get featured in National Post?

Yes. National Post is in our partner inventory. Tell us your goal on the form below and we reply within 24 hours with a free plan: the route and the timeline. You approve the article before it is published.

How long does a feature in National Post take?

The publisher’s turnaround is 4–6 weeks once you have approved the article. We quote up to 8 weeks so there is time for your approval and any edits.

Which titles go well with National Post?

Titles in the same area or sector include Hello! Canada, Toronto Sun, Financial Post and Vancouver Sun. One story can run across several of them, so ask us for a combined plan that reaches more of the readers you care about.

Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.

FAQ

Get Featured in National Post — FAQ

Can you buy a feature in the National Post?

News stories and opinion pieces cannot be bought; editors choose them on merit. What the publisher does offer is a clearly labelled partner feature, written in the paper’s style. That is the route we guarantee, and we pitch the editorial routes alongside it.

Should I pitch an op-ed or a news story first?

For most founders the op-ed is the quicker route, provided the writer has real standing on the topic. The comment desk looks for an original, timely argument that has not run elsewhere. A news story needs something new to report, which many businesses do not have every month.

How do I submit an opinion piece to the National Post?

Opinion pieces go to the paper’s comment editors as a finished, exclusive draft with a short note on who you are and why it matters now. We help shape the argument, edit it to the desk’s style and pitch it to the right editor.

What if my story is mainly regional?

If the story only matters to one city, a Postmedia city title is usually the better fit. We will tell you honestly and suggest the Ottawa Citizen, Toronto Sun or Vancouver Sun where they suit you better.

Can an individual be featured, not just a company?

Yes. Founders, executives, authors and specialists are featured on their expertise, journey or point of view. Personal profiles work best when they carry a lesson or insight readers can use.

How is Canadian coverage different from US coverage?

Canadian editors want a Canadian reason to run a story. A piece that works in the US press needs local figures, people or plans before the National Post will see it as relevant.

Will my National Post article show up on Google?

National Post articles are normally indexed by Google, so a feature can rank for your name and brand. It is also a trusted source for AI tools such as ChatGPT and Perplexity when they describe your business.

Is the National Post left or right leaning?

Its editorial and comment pages are widely described as centre-right. News reporting is kept separate from the opinion pages, and the paper publishes a wide range of business, culture and lifestyle stories.

How do I get my story on the news?

Find what is genuinely new, tie it to something readers care about now, back it with proof and send one tailored pitch to the right reporter. Or let United Press handle the angle, writing and outreach for you.

National Post Features, United Press Delivers

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