Reputation Management
Visa & Immigration PR
Award-Winning PR Agency·Best PR Agency UK 2026·Est. 2001
Best PR Agency UK 2026
Forex brokers, trading apps and finance brands often ask us for backlinks. The honest answer: buying links to rank breaks Google’s rules, and finance is the riskiest place to try. What does work is real coverage in trusted media, with paid features labelled the way Google asks. This guide explains the difference.
Google’s spam policies say buying or selling links to manipulate rankings is link spam. Paid links are fine when they carry the right attribute.
| Attribute | When to use it |
|---|---|
rel="sponsored" | Links in adverts, paid placements and sponsored content. |
rel="nofollow" | Links you do not want to vouch for, or as a general fallback. |
| No attribute | Editorial links the publisher chose freely, without payment. |
Finance sites are “Your Money or Your Life” topics, where Google looks especially hard at trust.
Links are one signal among many. For finance, trust signals matter most.
Financial promotions. In the UK, content that invites people to trade or invest is a financial promotion. It must be approved by an FCA-authorised firm.
Risk warnings. CFD and spread betting promotions to UK retail clients must include a prescribed risk warning, including the share of retail accounts that lose money.
Publisher limits. Some media will not accept forex, CFD or crypto features at all. We check before you book.
General guidance, not legal or regulatory advice. Your compliance team should approve all content.
Earned coverage cannot be bought. Next to it, you can book features in titles from our publication network, live within 14 days of approval or a 100% refund. These are the listed link terms:
| Title | Listed link |
|---|---|
| Reuters | Sponsored, no-follow |
| Yahoo Finance | Sponsored, no-follow |
| Business Insider (Markets) | Sponsored, no-follow |
| Entrepreneur UK | Listed as do-follow |
| The European Financial Review | Listed as do-follow |
Listed terms, October 2026, confirmed in writing before you book. Where a paid feature is listed as do-follow, Google asks that the link is marked as sponsored or nofollow, and we discuss link treatment with you first.
“Survey: what new traders misunderstand about leverage”
“Fintech raises funds to cut cross-border payment fees for small firms”
“What a rate cut would mean for the pound”
Illustrative plans with example headlines. They are not client results.
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Buying links to improve rankings breaks Google’s spam policies. Paid placements are fine when the link is marked as sponsored or nofollow.
They do not pass ranking value in the same way, but coverage in trusted titles builds brand awareness, referral visits and brand searches, which matter for finance brands.
Original research, expert comment and real news that journalists choose to cover and cite.
Some will and some will not. We confirm each title’s rules before you book.
Yes, but content for UK audiences must still follow UK financial promotion rules.
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Tell us about your firm, your regulation and your goals. We will send a free plan with the angle, titles and timing that fit.
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