Financial & Corporate PR — United Kingdom
Financial PR Agency UK — Fintech, Investor & Corporate PR That Builds Credibility
We help fintechs, financial-services firms and corporates earn credible media coverage — across business, financial and trade media — to build authority, support fundraising and open doors with investors, partners and regulators.
- National & business mediaFT-tier business desks, national press and trade titles
- Fintech & corporate PRFunding, product, licensing and leadership stories
- Investor & stakeholder trustCoverage that stands up to due diligence
- SEO & AI-search visibilityEarned coverage that builds authority and gets cited
Where your story can land
Coverage depends on newsworthiness and editorial discretion. We never guarantee placements, rankings or results.
In financial services, credibility is the campaign. We help fintechs, funds and corporates earn the coverage that trust is built on — clearly, accurately and on the record.UnitedPress · UK Financial & Corporate PR
As featured in
Coverage is secured through a mix of editorial media relations and clearly-labelled press-release syndication. Placements depend on newsworthiness and each publication’s editorial discretion.
The Short Answer
What Is Financial PR?
Financial PR (public relations for financial-services and corporate brands) is the practice of earning credible, third-party media coverage for fintechs, banks, asset and wealth managers, insurers, investors and corporates. Done well, it builds authority, strengthens reputation, supports fundraising and M&A, and helps a brand be trusted by investors, partners, regulators and customers. It is a B2B discipline — the goal is business credibility and visibility, communicated accurately and compliantly.
Financial PR sits in a regulated, scrutinised sector with its own trade press, sensitivities and journalist relationships. We keep every campaign accurate, compliant and genuinely newsworthy — we are a PR agency, not a financial adviser, and we do not provide investment advice or financial promotions.
Why It Matters
What Investors & Partners See When They Search Your Brand
When an investor, acquirer, partner or regulator researches your company, the search results are your reputation. Earned media shapes what they find.
Credibility for due diligence
Investors, partners and regulators check whether a brand exists beyond its own website. Independent coverage in recognised media signals that you are established and legitimate.
Authority that supports SEO
Editorially earned mentions and links from high-authority publications are among the strongest trust signals search engines use — and they compound over time.
Answers in AI search
When someone asks ChatGPT, Gemini or Google’s AI about your firm or category, generative engines repeat what the press has already said. Coverage becomes the answer.
Specialist, Not Generalist
Why Financial PR Is Different
Financial services is one of the most regulated, fast-moving and reputation-sensitive sectors there is. PR for it is nothing like PR for a typical consumer brand.
Regulation & compliance
Messaging has to respect financial-promotion rules and regulatory scrutiny. We write for compliance teams and journalists alike — accurate, defensible, no misleading claims.
A specialist media map
The people who move your market read financial and fintech trade titles, not generic blogs. We know the desks, editors and journalists that matter.
Angles that earn coverage
Funding, licensing, data, market commentary and leadership insight get published. Thinly-veiled promotion does not. We find the real story.
Financial Media Coverage
Where Financial & Fintech Brands Can Earn Coverage
We match your story to the media tier that builds the outcome you need — corporate authority, fintech positioning, funding visibility or national reach. Below are the kinds of outlets we target.
Business & finance media
Company, founder & investor authorityFor corporate credibility, funding stories and executive profile — the coverage partners and investors take seriously. Placed via clearly-labelled press-release syndication.
Business Insider
DA 94 · DR 92 (third-party Moz / Ahrefs)
Yahoo Finance
DA 93 · DR 94 (third-party Moz / Ahrefs)
Forbes
DA 89 · DR 82 (third-party Moz / Ahrefs)
International Business Times
DA 92 · DR 85 (third-party Moz / Ahrefs)
Benzinga
DA 88 · DR 86 (third-party Moz / Ahrefs)
MarketWatch
DA 92 · DR 91 (third-party Moz / Ahrefs)
Fintech & technology media
Product, platform & innovation storiesFor fintech platforms, payments, wealthtech, insurtech and B2B suppliers with a genuine product or data story.
TechCrunch
DA 93 · DR 92 (third-party Moz / Ahrefs)
VentureBeat
DA 91 · DR 91 (third-party Moz / Ahrefs)
The Fintech Times
Dedicated fintech trade coverage.
Finextra
Financial technology news read across the industry.
AltFi
Alternative finance, fintech and investing.
Premium financial & national press
Pursued editorially, on meritFor genuinely newsworthy stories, we pitch the national and financial press on merit. Editorial coverage here is earned, never bought — and never guaranteed.
Financial Times
Pitched on genuine news; coverage at editors’ discretion.
Bloomberg
Global business & markets; earned on newsworthiness.
Reuters
International business news; editorial only.
City AM
London business & finance daily.
DA (Domain Authority, Moz) and DR (Domain Rating, Ahrefs) are independent third-party metrics, not Google scores, and change over time. Publications marked “press release” are paid, clearly-labelled syndication placements; editorial coverage is pursued separately on merit and is never guaranteed. Logos denote the media landscape we work within, not endorsements.
What We Do
Financial & Fintech PR Services
A full-service financial PR practice — choose the mix that fits your firm, your market and your goals.
Financial press releases & announcements
Funding rounds, licences, partnerships, results and product news — written to a standard editors and syndication desks accept.
Media relations
Targeted outreach to the right journalists across financial, fintech, business and national media.
Data-led digital PR
Original data, surveys and market commentary that journalists want to cover — the engine of earned links.
Investor & corporate comms
Messaging and coverage that supports fundraising, M&A, results and stakeholder confidence.
Founder & executive profiling
Position your leadership as credible voices through interviews, op-eds and expert commentary.
Thought leadership
Bylined articles and market insight that build authority in a regulated, specialist sector.
Reputation & issues PR
Reputation-building coverage and messaging that stands up to investor, partner and regulator scrutiny.
SEO-focused digital PR
Editorially earned coverage and links that strengthen authority signals and brand search visibility.
AI-search (AEO) optimisation
Structuring your story and coverage so ChatGPT, Gemini and Google AI cite your firm accurately.
Who We Work With
Built for the Whole Financial Ecosystem
Financial PR is B2B. We work with the firms behind the sector — not consumer promotions or investment advice.
Fintechs & startups
Launch credibility, funding visibility and a media footprint that opens doors.
Banks & financial services
Corporate reputation, product and market-entry coverage.
Asset & wealth managers
Authority, thought leadership and investor-facing profile.
Insurtech & insurance
Product, data and market coverage for a specialist audience.
PE, VC & investors
Portfolio, deal and thesis visibility across business media.
Crypto, Web3 & payments
Category coverage where the story is genuine and compliant.
The Process
From Brief to Coverage in Six Steps
A clear, senior-led process built for a sector where accuracy and compliance are non-negotiable.
Understand the firm
We learn your market, positioning, regulatory sensitivities and commercial goals.
Find the newsworthy angle
We identify the stories, data and milestones journalists will actually cover.
Build the PR strategy
We agree targets, media tiers, messaging and a realistic, compliant plan up front.
Develop the story & assets
We write releases, features, op-eds and data content to an editorial standard.
Target & secure coverage
We outreach to the right journalists and pursue editorial and syndicated opportunities.
Report & build on results
We track coverage, links and visibility, then refine the next wave of stories.
Why UnitedPress
Why Financial Brands Choose UnitedPress
An established UK PR firm that treats financial services as the specialist, regulated sector it is.
Sector fluency
We understand regulation, compliance and the financial media map — so your campaign lands with people who know the sector.
Honest, on-the-record work
We label editorial and sponsored placements clearly and never promise guaranteed rankings, traffic or coverage. Credibility only works if it’s real.
Senior strategists
Your work is led by experienced PR people, not junior execution — from angle to outreach to reporting.
Business outcomes, not vanity
We focus on authority, reputation, SEO support and the trust that helps you win investors and partners.
Multi-tier media reach
Financial, fintech, business, national and trade media — matched to the outcome you need.
Built for AI search
We structure coverage so ChatGPT, Gemini, Perplexity and Google AI describe your firm accurately.
PR & SEO
How Financial PR Supports SEO — Honestly
Earned media and SEO reinforce each other. Here is what PR can genuinely do for your search visibility — and what no honest agency should promise.
| A conventional link vendor | UnitedPress financial PR | |
|---|---|---|
| What you buy | An opaque bundle of links | Named, relevant media coverage & earned mentions |
| Editorial vs paid | Blurred or hidden | Clearly labelled editorial vs sponsored syndication |
| Sector fit | Generic sites, any niche | Financial, fintech, business & national media |
| Compliance | Rarely considered | Written for financial-promotion rules & scrutiny |
| SEO effect | “Guaranteed” rankings | Authority signals & relevant links that support visibility — never a guaranteed rank |
| AI search | Ignored | Coverage structured to be cited by AI answer engines |
Search rankings, referral traffic and fundraising outcomes are influenced by many factors outside any PR agency’s control. We support search visibility through credible, editorially-earned coverage — we do not guarantee rankings, traffic, coverage or investment. We are not a financial adviser and do not provide investment advice or financial promotions.
FAQ
Financial PR: Everything You Need to Know
What does a financial PR agency do?
A financial PR agency earns credible, third-party media coverage for financial-services and fintech businesses — through press releases, media relations, data-led digital PR, founder profiling and thought leadership. The aim is to build authority, strengthen reputation and support fundraising, SEO and AI-search visibility, so investors, partners and regulators trust your firm.
Which businesses do you work with?
Fintechs and startups, banks and financial-services firms, asset and wealth managers, insurers and insurtech, private equity, VC and investors, and crypto, Web3 and payments companies. Our work is B2B — we focus on corporate credibility, not consumer promotions.
Can you get us coverage in the Financial Times, Bloomberg or Reuters?
We pitch premium financial and national press on merit when there is a genuinely newsworthy story. Editorial coverage in those titles is earned, never bought, and always at the editor’s discretion — so we can pursue it and increase your chances, but we never guarantee it.
Is coverage editorial or sponsored?
Both. We pursue editorial coverage on merit and also arrange clearly-labelled press-release syndication in indexed business and finance titles. We are always transparent about which is which.
Will financial PR help our SEO?
It can support it. Editorially earned mentions and links from high-authority publications are strong trust signals for search engines and build brand search demand over time. Rankings depend on many factors, so we support search visibility rather than guarantee positions, and we never buy or promise a fixed number of backlinks.
Is your work compliant with financial-promotion rules?
Yes. We treat financial services as the regulated sector it is: messaging is written with financial-promotion rules and regulatory scrutiny in mind, sponsored placements are labelled clearly, and we make no misleading claims. We are a PR agency, not a financial adviser, and we do not provide investment advice or issue financial promotions.
How much does financial PR cost?
It depends on scope: the media tiers you target, whether you want ongoing media relations or one-off announcements, the content and data work involved, and campaign duration. Rather than a fixed package, we scope a plan to your goals and budget after an initial conversation.
Can PR support a fundraise or launch?
Yes. Credible, well-timed coverage builds the profile and authority that investors, partners and customers look for during due diligence, and creates a media footprint that supports fundraising, launches and growth.
What makes a financial story newsworthy?
Original data and market insight, funding and M&A, licensing and market-entry milestones, genuine product or technology innovation, results, and credible expert commentary on industry issues. Promotional messaging is not newsworthy — and, in a regulated sector, we keep every angle compliant and defensible.
Do you guarantee coverage or results?
No. No honest agency can. We guarantee professional, compliant, senior-led work and clearly-labelled placement where arranged — we never promise specific coverage, rankings, traffic, investment or outcomes.
What a Financial PR Agency Has to Get Right
United Press has placed coverage since 2001. In financial services the brief is narrower than in most sectors: a financial PR agency has to produce copy an editor will run and a compliance officer will sign off, and it has to do both at the same time.
That starts with naming the publication before any work begins. We tell you the exact title, confirm your firm is a fit for it, and only then write. A financial PR agency that will not name the outlet up front is asking you to buy activity and hope.
For regulated firms the FCA’s financial promotion rules shape what can be said and how, and we write to them rather than around them. For everyone else the bar is set by the business desks themselves — the Financial Times and its peers run analysis, not announcements, so that is what we give them.
Non-publication does not happen. The replace-or-credit line in our terms is a formality, not a caveat.
Send us the story and the constraints you are working under, and we will tell you which titles are realistic — which is what you should expect from a financial PR agency before you commit to anything.
Let’s Talk
Get Your Financial or Fintech Brand the Coverage It Deserves
Tell us about your firm and goals. We’ll map the media that fits — financial, fintech, business and national — and reply within 24 hours. No obligation.