UK PR for universities is research-led and international-facing; UK PR for schools is parent-recruitment-led and regionally focused. The press ecosystems, pitch angles, and measurement frameworks differ significantly.
University PR distinctive elements
- Research publication PR (Nature, Lancet).
- Rankings PR (THE, QS, REF).
- International student recruitment.
- Vice-chancellor profile PR.
- Sector policy commentary.
School PR distinctive elements
- Parent-recruitment campaigns.
- Good Schools Guide and Tatler Schools.
- Open day coverage.
- Exam results PR.
- Local press relationships.