To get a quote in the UK press: register on HARO/Qwoted/ResponseSource to respond to active journalist queries, build direct relationships with 10-15 journalists who cover your sector, monitor news and pitch reactive expert commentary within 2 hours of stories breaking, and position yourself as the named go-to voice on specific topics through consistent content and expert credentials.
5 reliable ways to get quoted
- HARO/Qwoted/ResponseSource. Check queries twice daily. Respond to 2-3 per week with specific expertise. Conversion 15-25% for well-targeted responses.
- Direct journalist relationships. Maintain contact with 10-15 journalists in your sector. Offer them quotes before they ask.
- Reactive expert commentary. When news breaks, email 5-10 journalists within 2 hours with a ready-to-use quote.
- LinkedIn positioning. Post substantive opinion weekly — journalists source quotes from LinkedIn regularly.
- Expert directories. Register on UK expert databases (Expert Sources, MuckRack expert listings).