To pitch a product launch to UK press: build a pitch around a real news hook (not just “we launched”), identify the 10 specific journalists covering your product category, offer exclusivity to one tier-1 publication under embargo, supply hi-res imagery and review samples where applicable, and have a named spokesperson available for follow-up interview within 48 hours.
Product launch pitch checklist
- Identify news hook (first-of-its-kind, numbers, timing, cultural moment).
- Research 10 target journalists by name.
- Decide exclusivity strategy (one tier-1 under embargo vs wide launch).
- Prepare press kit (release, images, fact sheet, spokesperson bio).
- Send review samples to key reviewers 2-4 weeks pre-launch.
- Pitch 5-7 days before launch for weekday publications.
- Coordinate social and owned channels for amplification.