A GEO agency — short for Generative Engine Optimisation agency — helps UK brands earn visibility inside generative AI answers from ChatGPT, Perplexity, Claude, Gemini, Bing Copilot, Google AI Overviews and the emerging UK answer-engine landscape. GEO is the 2026 evolution of SEO; it accepts that a growing share of UK search now happens inside conversational AI, and it engineers the brand, content and citation signals those engines use to decide which sources to quote.
What a UK GEO agency does
- Baselines current visibility inside the major UK-accessible generative engines for the brand and its category queries.
- Engineers the brand’s entity profile across Wikipedia, Wikidata, Crunchbase, LinkedIn and authoritative third-party citation sources.
- Optimises onsite content with the structure, fact density, schema and named-author signals that AI engines preference.
- Earns the third-party brand mentions in tier-one UK media that LLMs draw from — a workstream that overlaps with traditional PR.
- Tracks visibility monthly across named UK competitor sets in named generative engines.
UK GEO pricing in 2026
- £2,500 – £5,000 / month — boutique GEO audits and tracking for SMEs.
- £6,000 – £12,000 / month — mid-tier integrated GEO + content + PR.
- £13,000 – £30,000+ / month — enterprise GEO programmes for category leaders.
FAQ
Is GEO replacing SEO?
No — it sits on top. Traditional SEO still drives blue-link organic; GEO drives AI-answer visibility. Both matter and in 2026 they are increasingly bought together.
How long until GEO shows results?
3 – 6 months for measurable citation lift inside ChatGPT, Perplexity and Google AI Overviews for branded and category queries.
Next steps
See what is GEO, our AI SEO agency UK page, and how to rank in AI search.