UK senior living PR — for care homes, retirement communities, assisted living, age-tech platforms, and organisations serving over-65s. Senior living PR must comply with CQC (Care Quality Commission) advertising guidance and navigate sensitive subjects around end-of-life care, dementia, and family decision-making.
UK senior living publications
- Caring Times (trade).
- Care Home Magazine.
- Nursing and Residential Care.
- Silver Voices.
- Age UK publications.
- Saga Magazine.
- National newspaper personal finance and family care sections.
Senior living PR services
- Care home launches and openings.
- CQC rating PR (good/outstanding ratings are PR-able).
- Age-tech product launches.
- Thought leadership on UK social care policy.
- Crisis response (any sector-wide negative coverage).
Senior living PR pricing
- Single campaign: from £3,500.
- Ongoing retainer: from £4,000 per month.