UK D2C PR — for direct-to-consumer brands selling primarily through their own website rather than retailers. D2C PR priorities differ from traditional retail PR: editorial-friendly launches, SEO-linkable placements, creator partnerships that scale paid acquisition, and review-site coverage that converts browse traffic.
D2C PR priorities in order
- Tier-1 lifestyle press that drives direct-response traffic (Stylist, Grazia, Evening Standard, Metro).
- Review-site coverage (Which?, Trusted Reviews, Good Housekeeping tested).
- Creator and influencer partnerships.
- SEO-linkable placements for long-tail customer acquisition.
- Founder profile features that support fundraising and retail partnerships.
D2C PR pricing
- Launch campaign: from £4,500.
- Seasonal push: from £3,500.
- Ongoing retainer: from £4,500 per month.