How to get on TV UK: updated for 2026 (UK). To get on UK TV: identify the specific programme that covers your sector (not just the channel), pitch a named producer with a visual story and an expert spokesperson, prepare for rapid turnaround (hours not weeks for news, weeks not months for features), and invest in broadcast media training before your first appearance.
UK TV news outlets in 2026
- BBC News (national and regional).
- ITV News (News at Ten, Good Morning Britain, Lorraine).
- Sky News (24/7).
- Channel 4 News.
- Channel 5 News.
- BBC Breakfast, BBC One Show.
- Politics Live, Question Time.
UK TV features and talk shows
- This Morning.
- The One Show.
- Loose Women.
- Question Time.
- Sky News Press Preview.
- Specialist programmes (Panorama, Dispatches, Newsnight).
TV PR reality check
Most businesses pitching “we want to be on TV” never get there because they are pitching without a visual story, without a trained spokesperson, or with only promotional content. TV PR is the hardest broadcast tier to land and usually requires consistent trade and print coverage first to build credibility.
How to get on TV UK: step by step
- Watch the programme you want to appear on. Note the types of guests, the segments they run and how long interviews last.
- Think visually. TV needs pictures: people, places, products in use or a strong on-screen demonstration.
- Find the planning team. Programmes have planning desks and producers who book guests and stories. Pitch them with a short, clear email.
- Be ready fast. News programmes may need a guest within hours. Have a trained spokesperson and simple background notes ready.
- Start local. Regional news programmes are a realistic first step and give you footage and experience for bigger shows.
- Follow up with value. After an appearance, thank the producer and offer to help on future stories in your area of expertise.
What producers look for in a TV guest
- A clear, confident speaker who can explain things simply.
- Relevant expertise or personal experience.
- Availability at short notice.
- No overt selling; programmes avoid guests who turn interviews into adverts.
TV and the rules on promotion
UK broadcasters follow the Ofcom Broadcasting Code, which limits product promotion in editorial content. That is why producers look for genuine stories and expert insight rather than marketing messages.
FAQs
Do I need media training before going on TV?
It is strongly recommended. Training helps you stay calm, keep answers short and handle tough questions. See our media training service.
How do I get on TV as a business expert?
Build a track record of quotes in print and online first, then approach business and news programmes with timely commentary.