United PressPublic Relations · Est. 2001 Get Your PR Plan
Skip to main content

Unitedpress.uk

Best PR Agency UK

Best PR Agency UK 2026

Newspaper pages representing a feature in the New York Post

Best Way to Get Featured in the New York Post (2026): Guaranteed Reach on nypost.com

The New York Post was founded by Alexander Hamilton in 1801 and is today one of America’s best-known tabloid news brands. United Press arranges named, approved New York Post placements with a guaranteed number of impressions, agreed in writing before you pay.

The answer

How do you get featured in the New York Post?

Earned or guaranteed. The Post’s reporters and Page Six editors cover stories that are new, surprising and very human. Pitching them is free, but competition is intense and nothing is promised.

The guaranteed route is a placement through our publication network. For the New York Post, these are sold as packages with a guaranteed number of impressions. We agree the package in writing before you pay, prepare the content with you, and you approve it before it runs. If the agreed placement does not run, you receive a full refund.

Our network lists a typical turnaround of one to two weeks. We guarantee the placement goes live within 14 days of your approval of the final copy.

Impression packages

How New York Post placements work

Unlike most titles, New York Post placements in our network are measured by impressions, so you know the minimum audience your content will reach.

250K

Starter reach

A package with 250,000 guaranteed impressions, listed in our network.

1M

Large reach

A package with 1,000,000 guaranteed impressions for bigger launches.

≤14

Days to go live

From your approval of the final copy, or a 100% refund.

Package sizes from our publication network listing, October 2026. Terms, labelling and reporting are confirmed in writing before you book. No fixed prices are shown here; every plan is bespoke.

Since 1801

From Alexander Hamilton to News Corp

One of America’s oldest newspapers, and today one of its biggest tabloid brands.

1801Founded as the New-York Evening Post by Alexander Hamilton.
1976Bought by Rupert Murdoch’s News Corp.
1977Page Six gossip column begins.
1988Sold to Peter Kalikow under ownership rules.
1993News Corp buys the Post back.
2014Decider launches for streaming news and picks.

Source: New York Post history.

The Post family

nypost.com, Page Six and Decider

The Post group runs several brands. Matching your story to the right one matters.

nypost.com

News, business, sport, lifestyle and entertainment with famously punchy headlines.

Best for: consumer launches, surveys and human-interest stories.

Page Six

Celebrity, society and entertainment news, running since 1977.

Best for: fashion, beauty, nightlife and celebrity-linked brands. See Page Six.

Decider

What to watch on streaming services, with reviews and recommendations.

Best for: streaming, film and TV releases.
No-
follow

A straight answer about links

Our network lists New York Post links as no-follow. That is normal for paid placements on major news sites, and it matches Google’s rules on paid links. So the value of a Post placement is reach, brand trust and credibility, not link equity.

If your main goal is SEO links, we will suggest titles with do-follow terms instead. If your goal is to be seen by millions and to say “as seen in the New York Post”, the Post is a strong choice.

Brand fit

Who is a New York Post placement right for?

Works well for

  • Consumer brands with a fun or surprising story.
  • Launches in New York or the wider US.
  • Founders with a strong personal story.
  • Entertainment, sport, food, travel and lifestyle.
  • Surveys and data with a headline-ready finding.

Less suited to

  • Campaigns that only want do-follow SEO links.
  • Highly technical B2B stories.
  • Claims you cannot support with evidence.
  • Brands that need a very niche trade audience.

Planning a wider launch? Combine your placement with our press release distribution service.

More US reach

Titles to pair with the New York Post

Link terms differ by title. We confirm each one before you book.

Titles shown for planning only, not a list of past clients. See also top publications.

Example campaign plans

How a New York Post campaign could look

Example plan · Consumer survey

A UK app with surprising US survey data

“What Americans really do in the first five minutes of their day, according to a new survey”

  • Placement: nypost.com, 250K impressions.
  • Angle: a headline-ready finding.
  • Outcome sought: US brand awareness.
Example plan · Food

A London restaurant brand opening in Manhattan

“London’s buzziest brunch spot is coming to Manhattan”

  • Placement: nypost.com feature plus Page Six.
  • Angle: the opening and the menu.
  • Outcome sought: bookings.
Example plan · Streaming

A UK production company launching a series

“The British drama everyone will be streaming this month”

  • Placement: 1M-impression package.
  • Angle: why US viewers will care.
  • Outcome sought: viewers and distribution interest.

Illustrative plans with example headlines. They are not client results.

Client feedback

What clients say about United Press

★★★★★

“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”

Annabelle SparksGlobal Head of Marketing
★★★★★

“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”

James WhitmoreFounder & CEO
★★★★★

“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”

Olivia BennettMarketing Director

United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.

FAQ

New York Post questions

How do I get featured in the New York Post?

Pitch a new, surprising, human story to Post reporters, or book a guaranteed placement through a publication network. With United Press, the impressions package is agreed in writing, you approve the content, and it goes live within 14 days of approval or you get a full refund.

Who owns the New York Post?

News Corp, through NYP Holdings. Rupert Murdoch first bought the Post in 1976, sold it in 1988 and bought it back in 1993.

Are New York Post links do-follow?

No. Our network lists New York Post links as no-follow. The value is reach and credibility rather than SEO link equity.

What does an impressions package mean?

It means the placement is guaranteed to be shown a set number of times, for example 250,000 or 1,000,000 impressions, as listed in our network.

Can I get into Page Six?

Page Six is the Post’s celebrity and society brand. It suits fashion, beauty, nightlife and celebrity-linked stories. Ask us about it in your plan.

Can a UK company be featured?

Yes. The best stories have a clear US angle, such as a US launch, American customers or a finding that matters to US readers.

How much does it cost?

There is no fixed price on this page. Every plan is built around your goal and the reach you need. Share your goal and budget in the form below.

Free plan

Ready to be seen in the New York Post?

Tell us about your brand and your US goal. We will send a free plan with the right Post brand, package and timing.