Best Education PR Agency (2026): Coverage for Schools, Colleges and Training Providers
PR for independent schools, school groups, colleges, training providers and education charities. We help you reach parents, students, staff and the education press, with stories that respect pupils and stand up to scrutiny.
Education PR for every part of the sector
This page covers schools, colleges and training. Two parts of the sector have their own pages.
The school year is the news calendar
Education journalists cover the same moments every year. Plan stories around them.
Who covers education
| Desk | What they want |
|---|---|
| Education trade press, such as Tes, Schools Week and FE Week | Leadership, policy, data and practice that other teachers can learn from. |
| National education correspondents | Trends, new data, and stories that affect many families. |
| Local papers and radio | Results, building projects, pupils’ achievements and community links. |
| Parenting media | Practical advice for parents on choices, wellbeing and learning. |
| Business press | Training providers, skills gaps and apprenticeships. |
Education PR with care
Schools work with children and families. Their PR has to be careful.
- Photo consent. Only use images of pupils where parents or carers have agreed.
- Safeguarding. No details that could identify or locate a vulnerable child.
- Honest results. Share results and inspection outcomes accurately, in context.
- Ready for hard news. Have a plan for a poor inspection, an incident or a complaint before it happens.
- Staff first. Tell staff and parents before the press, so they do not read news about their own school in the paper.
Parenting titles in our network
Education press coverage is earned. If you want to reach parents in North America, our publication network includes parenting titles such as Scary Mommy, Romper, Fatherly, Today’s Parent in Canada and Parent Herald. Booked features go live within 14 days of approval or you get a 100% refund.
Listed in our network, October 2026. Terms, including link treatment, are confirmed in writing before you book. Google asks that paid links are marked as sponsored or nofollow.
Three example education campaigns
A school opening a new science centre
“Pupils to share new labs with local primary schools”
- Route: local press and radio, plus trade press on the partnership.
- Timing: September opening.
- Outcome sought: open day bookings.
An apprenticeship provider with new data
“Where the UK’s apprentice shortfall is worst”
- Route: data story pitched to business and FE press.
- Timing: National Apprenticeship Week.
- Outcome sought: employer partners.
A head teacher as an expert voice
“What results day really tells parents”
- Route: comment offered to national and local media around results days.
- Timing: August.
- Outcome sought: a trusted public voice.
Illustrative plans with example headlines. They are not client results.
What clients say about United Press
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Education PR questions
What does an education PR agency do?
It helps schools, colleges and training providers get coverage in education, local and national media, and supports them through moments like results days and inspections.
Can you help after a poor inspection?
Yes. We help you explain the result honestly, set out what you are doing about it and speak to parents and media clearly.
Can you guarantee coverage in Tes or a national paper?
No. Education press coverage is earned. Guaranteed features are available only in titles from our publication network.
Do you work with schools outside the UK?
Yes, including international schools looking for UK families, and UK schools recruiting overseas students.
How do you handle pupil photos?
We only use images where the school has consent from parents or carers, and we avoid details that could identify vulnerable children.
How much does education PR cost?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Ready to tell your school’s story?
Tell us about your school, college or course, and the families or learners you want to reach. We will send a free plan with the angle, titles and timing that fit.
