PR for UK medical devices requires compliance with the Medicines and Healthcare products Regulatory Agency (MHRA) advertising rules and the UK Medical Device Regulations. A PR agency that is not familiar with these rules can trigger regulatory issues that threaten your device’s UKCA or CE mark.
Medical device PR sectors
- Diagnostic devices and POC testing.
- Implants and surgical devices.
- Digital health and connected devices.
- Wearables with clinical claims.
- Medical imaging equipment.
- Robot-assisted surgery and AI diagnostics.
UK medtech publications
- HSJ (Health Service Journal).
- Digital Health News.
- MedTech Dive and MedTech Europe.
- Nature Medicine.
- BMJ (for peer-reviewed evidence coverage).
- Pulse and GP Online for primary care uptake.
Medical device PR pricing
- Device launch (UKCA mark): from £8,500.
- Clinical data announcement: from £6,500.
- Ongoing retainer: from £5,500 per month.