UK PR agencies range from solo consultants earning £50k-£150k per year to top-50 agencies generating £200m+ annual revenue. Typical profit margins range from 15-25% for mid-size agencies to 30%+ for specialist boutiques and under 10% for large service-heavy agencies. Revenue per head in UK PR averages £85k-£140k depending on tier.
UK PR agency revenue bands
- Solo consultant: £50k-£200k/year.
- Small agency (2-10 staff): £500k-£2m revenue.
- Mid-size agency (10-50 staff): £2m-£10m.
- Large agency (50-200 staff): £10m-£80m.
- Top-50 UK agency: £80m-£300m+.
Typical cost structure
- Staff costs: 55-70% of revenue.
- Rent and overheads: 8-15%.
- Tools and subscriptions (Cision, media databases): 2-4%.
- New business and marketing: 4-8%.
- Profit margin: 10-30% depending on tier and specialism.